Viés

Apresentação feita para a plataformatec em Junho de 2019.

Links presentes:
- O que é viés

https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/

https://www.interaction-design.org/literature/article/the-reflective-level-of-emotional-design

- Como impacta

https://www.youtube.com/watch?v=59bMh59JQDo

https://www.youtube.com/watch?v=EuBBz3bI-aA

https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/

https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html

https://g1.globo.com/economia/educacao-financeira/blog/samy-dana/post/2018/10/04/taxa-rosa-por-que-produtos-para-as-mulheres-sao-mais-caros.ghtml

https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html

https://twitter.com/RacismDog

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://www.ajlunited.org/
https://www.ajlunited.org/fight

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/

https://twitter.com/afrotechbr/status/1131581513911418887?s=20

https://www.media.mit.edu/projects/gender-shades/faq/

https://civic.mit.edu/

https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html?cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc

https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d

https://hired.com/blog/employers/removing-unconscious-bias/

https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it

http://time.com/5520558/artificial-intelligence-racial-gender-bias/

https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals

https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/

https://www.wired.com/story/the-genderless-digital-voice-the-world-needs-right-now/

https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/

https://twitter.com/ajplus/status/1111106133450645508?s=20

https://www.youtube.com/watch?v=T5X3cu1B87k

https://www.youtube.com/watch?v=PY9RQFX28j0

https://twitter.com/AOC/status/1108523500279599106?s=20

https://twitter.com/ajplus/status/1111122239485689856?s=20

https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388

https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/

https://womenandhollywood.com/category/research/

https://www.wordstream.com/blog/ws/2014/05/13/gender-bias

https://www.theglobeandmail.com/opinion/article-gender-bias-in-health-care-is-hurting-women/

https://www.damemagazine.com/2019/04/22/why-are-so-many-women-rejecting-medical-science/

https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/

https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/

https://internethealthreport.org/2019/in-defense-of-anonymity/

https://longreads.com/2018/03/28/who-does-she-think-she-is/

https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all

https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u

https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol

https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio

https://twitter.com/waypoint/status/1143607519979462662?s=20

https://vs.com.br/artigo/r6-jogadora-cria-serie-de-videos-denunciando-o-machismo-no-game

https://www.youtube.com/watch?v=IE9w7R_4zmM&feature=youtu.be

https://www.popsci.com/women-spacewalk-spacesuit-nasa

https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html

http://time.com/5568063/katie-bouman-first-image-black-hole/

https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls

https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/

https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html

https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna-da-copa--21074

https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das-mulheres.htm

http://sportv.globo.com/fala-muito/videos/v/no-fala-muito-a-dificil-leitura-de-comentarios-enviados-a-mulheres-do-esporte-da-globo/7440928/

https://www.youtube.com/watch?v=whpJ19RJ4JY

https://www.youtube.com/watch?v=VxCOeLMv-wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA

https://www.youtube.com/watch?v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20

https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender-spectrum-collection?utm_source=vicetwitterus

https://www.wocintechchat.com/

https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/

https://www.youtube.com/watch?v=koPmuEyP3a0

https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/

https://pt.wikipedia.org/wiki/Wikip%C3%A9dia:Edit-a-thon/Atividades_em_portugu%C3%AAs/Editatona_Mais_Mulheres_Na_Tecnologia_-_PrograMaria_(S%C3%A3o_Paulo)

- Como mudar com UX?

https://insights.stackoverflow.com/survey/2019

https://pt.slideshare.net/lulileslie/panorama-ux-2019

- Mais sobre o tema

https://guardianbookshop.com/invisible-women-9781784741723.html?utm_source=editoriallink&utm_medium=merch&utm_campaign=article

https://www.youtube.com/watch?v=nLjFTHTgEVU

https://onlinelibrary.wiley.com/doi/full/10.1111/ejn.14397

https://academics.skidmore.edu/blogs/vids/

https://www.media.mit.edu/research/

https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies

https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf

https://internethealthreport.org/

https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf

https://en.wikipedia.org/wiki/List_of_cognitive_biases

http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf

https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/

https://ieeexplore.ieee.org/document/8452744

- Extra UX

https://www.uxbooth.com/articles/persona-spectrums-building-for-inclusion-and-accessibility/

https://uxdesign.cc/human-error-an-important-ingredient-in-great-designs-5cd1c278ba7f

https://humanebydesign.com/

Transcript

1. Viés Viés Viés
2. Alda Rocha UX researcher @mjcoffeeholick www.mjcoffeeholick.github.io Viés Viés Viés
3. O que é viés? O que é viés? O que é viés?
4. VIESES INCONSCIENTES SÃO QUALQUER FORMA DE PARCIALIDADE A FAVOR OU CONTRA ALGO EM QUE O INDIVÍDUO ENVIESADO NÃO TEM ACESSO NEM CONTROLE SOBRE O EXISTÊNCIA DO VIÉS
5. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas
6. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas
7. https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/
9. https://www.interaction-design.org/literature/article/the-reflective-level-of-emotional-design? utm_source=twitter&utm_medium=sm
10. O quão rápido o cérebro faz um julgamento?
11. O quanto padrões tem influência nas decisões?
12. O cérebro consegue regular e corrigir os pensamentos?
13. Como impacta? Como impacta? Como impacta?
14. https://www.youtube.com/watch?v=59bMh59JQDo
15. https://www.youtube.com/watch?v=EuBBz3bI-aA
16. Algoritmos em busca: quem cadastra e como aprende?
17. Algoritmos em busca: quem cadastra e como aprende?
18. Algoritmos em busca: quem cadastra e como aprende?
19. Algoritmos em busca: quem cadastra e como aprende?
20. https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/ https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html
21. MENINOS VESTEM AZUL, MENINAS VESTEM ROSA!
23. https://www.poder360.com.br/economia/taxa-rosa-produtos-destinados-a-mulheres-sao-ate-123-mais-caros/
24. https://digitalks.com.br/noticias/taxa-rosa-pesquisa-revela-que-mulheres-pagam-mais-caro-em-produtos-e-servicos/
25. https://g1.globo.com/economia/educacao-financeira/blog/samy-dana/post/2018/10/04/taxa-rosa-por-que-produtos-para-as-mulheres- sao-mais-caros.ghtml
32. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition- commercial-ai-system-for-analyzing-faces-a289222eeced
36. https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/
37. https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html? cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc
38. https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html
39. https://twitter.com/RacismDog
40. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition- commercial-ai-system-for-analyzing-faces-a289222eeced
41. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition- commercial-ai-system-for-analyzing-faces-a289222eeced Joy Buolamwini
44. https://www.ajlunited.org/
45. https://twitter.com/afrotechbr/status/1131581513911418887?s=20
46. https://www.ajlunited.org/fight
47. :D
50. https://www.media.mit.edu/projects/gender-shades/faq/ https://civic.mit.edu/
51. https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d
53. https://hired.com/blog/employers/removing-unconscious-bias/
54. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
55. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it http://time.com/5520558/artificial-intelligence-racial-gender-bias/
56. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals
57. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/
59. https://www.raconteur.net/technology/ai-victims-of-sexism-answer-back
62. https://www.wired.com/story/the-genderless-digital-voice-the-world-needs-right-now/
63. https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/
64. https://twitter.com/ajplus/status/1111106133450645508?s=20
65. https://www.youtube.com/watch?v=T5X3cu1B87k https://www.youtube.com/watch?v=PY9RQFX28j0
66. https://twitter.com/AOC/status/1108523500279599106?s=20
69. https://twitter.com/ajplus/status/1111122239485689856?s=20
70. https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388
71. https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/ https://womenandhollywood.com/category/research/
72. https://www.wordstream.com/blog/ws/2014/05/13/gender-bias
73. Texto completo
74. https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/
75. https://www.damemagazine.com/2019/04/22/why-are-so-many-women-rejecting-medical-science/
76. https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/
77. https://www.torproject.org/
78. https://internethealthreport.org/2019/in-defense-of-anonymity/
79. https://longreads.com/2018/03/28/who-does-she-think-she-is/
81. https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all
86. https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u
90. https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol
91. https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio
92. https://vs.com.br/artigo/r6-jogadora-cria-serie-de-videos-denunciando-o-machismo-no-game
93. https://twitter.com/waypoint/status/1143607519979462662?s=20
94. https://twitter.com/waypoint/status/1143607519979462662?s=20
95. https://www.youtube.com/watch?v=IE9w7R_4zmM&feature=youtu.be
96. https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html https://www.popsci.com/women-spacewalk-spacesuit-nasa
105. http://time.com/5568063/katie-bouman-first-image-black-hole/
106. https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls
111. https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/
113. https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html
114. https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna- da-copa--21074
115. https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das- mulheres.htm
117. http://sportv.globo.com/fala-muito/videos/v/no-fala-muito-a-dificil-leitura-de-comentarios-enviados-a-mulheres-do-esporte- da-globo/7440928/
123. https://www.youtube.com/watch?v=whpJ19RJ4JY
126. https://www.youtube.com/watch?v=whpJ19RJ4JY
132. https://www.youtube.com/watch?v=VxCOeLMv- wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA https://www.youtube.com/watch? v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20
133. https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender- spectrum-collection?utm_source=vicetwitterus
134. https://www.wocintechchat.com/
135. https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/
136. https://www.youtube.com/watch?v=koPmuEyP3a0
137. https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/
138. https://pt.wikipedia.org/wiki/Wikip%C3%A9dia:Edit-a-thon/Atividades_em_portugu%C3%AAs/Editatona_Mais_Mulheres_Na_Tecnologia_- _PrograMaria_(S%C3%A3o_Paulo)
139. -> Viés Preconceitos
140. Como mudar com UX? Como mudar com UX? Como mudar com UX?
142. https://insights.stackoverflow.com/survey/2019 Stackoverflow 2019
143. https://insights.stackoverflow.com/survey/2019 Stackoverflow 2019
144. https://insights.stackoverflow.com/survey/2019 Stackoverflow 2019
145. https://insights.stackoverflow.com/survey/2019 Stackoverflow 2019
146. https://pt.slideshare.net/lulileslie/panorama-ux-2019 Panorama UX 2019
149. Personas validadas
150. Personas validadas
154. Tipos de perfil
155. User jornadas
156. Entrevistas etnográficas e validação de hipóteses
157. Matriz CSD
158. Matriz CSD
159. É, não é, faz, não faz.
160. NLP - Natural Language Processing
161. Spatial UX Design
162. UX + CX + Data
163. Mais sobre o tema Mais sobre o tema Mais sobre o tema
164. Invisible Women: Exposing Data Bias in a World Designed for Men Caroline Criado Perez https://guardianbookshop.com/invisible-women-9781784741723.html? utm_source=editoriallink&utm_medium=merch&utm_campaign=article
165. https://www.youtube.com/watch?v=nLjFTHTgEVU
166. Gender bias in(neuro)science: facts, consequences, and solutions
167. https://academics.skidmore.edu/blogs/vids/
168. https://www.media.mit.edu/research/
169. https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies
170. https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf
171. https://www.universal-sci.com/headlines/2019/6/5/what-ive-learned-from-teaching-prisoners-to-think-like-scientists
172. https://internethealthreport.org/
173. https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf
174. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3281765
175. https://en.wikipedia.org/wiki/List_of_cognitive_biases
176. http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf
177. https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/
178. https://ieeexplore.ieee.org/document/8452744
179. ≠ Inclusivo Exclusivo
181. Alda Rocha UX researcher @mjcoffeeholick www.mjcoffeeholick.github.io Obrigada Obrigada Obrigada