Why don't you do WordPress for yourself

2cd8df04a3be5cdefbd88ce598ec7a7d?s=47 Kimb Jones
September 28, 2014

Why don't you do WordPress for yourself

This is a talk about working for yourself, specifically with WordPress. It's my story based on my experiences over the past 5 years since my first WordCamp in 2009 to finally starting my own WordPress Agency 'Make Do'.

2cd8df04a3be5cdefbd88ce598ec7a7d?s=128

Kimb Jones

September 28, 2014
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Transcript

  1. WHY DON’T YOU 
 DO WORDPRESS
 FOR YOURSELF? WordCamp Europe

    2014, Sofia, Bulgaria
  2. HOW A WORDCAMP CAN CHANGE YOUR LIFE

  3. Creative Managing Director KIMB JONES http://makedo.in & Lead Event Organiser

  4. None
  5. IT DOESN’T MATTER

  6. None
  7. MARKETING / DIGITAL IT / WEB

  8. ALSO… • WordPress moonlighter/freelancer since 2007 under the name ‘base6design’

    • WordPress Sheffield Meetup & WordCamp Sheffield organiser • Started WonderThemes in 2010, closed in 2012 • Attended & spoke at my first WordCamp in 2009 (WordCamp UK in Cardiff) • Volunteer at WordCamp Europe 2013 in Leiden
  9. THE FIRST THING 
 YOU NEED TO KNOW ABOUT THIS

    TALK IS
  10. I DON’T KNOW WHAT I’M DOING AND THAT’S OK

  11. I DON’T HAVE ALL OF THE ANSWERS

  12. THERE IS NO FORMULA

  13. EMBRACE THE UNKNOWNS

  14. 10 STEP GUIDE TO DOING YOUR 
 OWN THING

  15. YOUR IDEAS WILL KILL YOU 1.

  16. GET AN ADVISOR/MENTOR 2. STEVE

  17. HANG WITH THE RIGHT PEOPLE 3.

  18. FAIL 4.

  19. DON’T DO IT ALONE 5.

  20. MATT

  21. BE IGNORANT 6.

  22. HAVE CONFIDENCE 7.

  23. DON’T RUSH 8.

  24. PRICING 9.

  25. PRICE FRAMING / BUNDLING PRICE A
 PREMIUM PRICE B 


    STANDARD PRICE C
 VALUE What you’d like your customers to pay most of the time Lower rate for small projects, value pieces, charity work or favours High rate for large projects, demanding clients & ‘undesirable’ work
  26. ALWAYS LEARN 10.

  27. 11. ! ONE MORE

  28. KNOW THE PLATFORM

  29. KNOW THE PLATFORM LOVE THE PLATFORM

  30. “ You’re either a genius or an idiot 
 if

    you build your own CMS, choose wisely” MY PERSONAL MANTRA NOT A GENIUS
  31. WHAT SORT OF WORDPRESS-ER CAN YOU BE?

  32. FREELANCER 1.

  33. CONSULTANT 2.

  34. WORK FOR SOMEONE ELSE 3.

  35. WHY AN AGENCY? 4.

  36. YOU ARE NOT ALONE GROWTH POTENTIAL BUILD THE TYPE OF

    COMPANY YOU WANT TO WORK FOR EASIER TO APPROACH LARGER CLIENTS A LEGACY MY AGENCY
  37. NOT FOR EVERYONE

  38. MISTAKES

  39. BRANDING 1.

  40. None
  41. CORE LTD COMPANY EVENTS DIGITAL AGENCY BUDGET WEBSITE SERVICE

  42. THE FAILED BRANDING PROCESS

  43. THEN THIS… JUST, NO!

  44. None
  45. FOCUS ON YOUR BEST ASSETS

  46. YOU DON’T HAVE TO GET YOUR 
 BRAND RIGHT FIRST

    TIME
  47. NOT QUITTING OUR DAY JOBS SOONER 2.

  48. FINANCES, MONEY, TAX, HAVING AN OFFICE… GAH! 3.

  49. CHOOSING EVENTS FIRST 4.

  50. AIMING FOR THE WRONG AUDIENCE 5.

  51. MISTAKES ARE FUN

  52. WORKFLOWS & TASKS

  53. TASK MANAGEMENT http://2013.report.gridsetapp.com/ …the smaller the organization, the more fluid

    the workflow becomes. We observed traditional waterfall and agile processes, and coined a new term for those that are beginning to avoid a linear process altogether: Everything All The Time (EATT)
  54. TASK MANAGEMENT From ‘Making Ideas Happen’ by By Scott Belsky

    - http://99u.com/book/making-ideas-happen-2
  55. TASK MANAGEMENT From ‘Making Ideas Happen’ by By Scott Belsky

    - http://99u.com/book/making-ideas-happen-2
  56. TOOLS

  57. TRELLO

  58. SLACK

  59. GOOGLE DRIVE

  60. OTHERS “whatever works best for you”

  61. WHAT NEXT?

  62. THANK YOU’S…

  63. THANK YOU Tammie for the talk title Mike Little for

    being an inspiration to all UK WordPress-ers Simon Dickson of CfTP for giving me the kick in the arse I needed The Human Made guys for being good friends over the years Matt for being my wingman Steve our business advisor for being there Helen my old boss & mentor in the NHS My beautiful wife for allowing me to bankrupt us
  64. Most of these photos from ‘New old Stock’ & ‘Unsplash’

    http://nos.twnsnd.co | https://unsplash.com DONE TWITTER @mkjones WEB http://kimb.me