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FEDIMA Keynote
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Miguel Muñoz Duarte
September 19, 2013
Business
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120
FEDIMA Keynote
Miguel Muñoz Duarte
September 19, 2013
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Transcript
REINVENTING THE FUTURE AS IT EMERGES.
CRAZY TOOLS CRAZY SOLUTIONS CRAZY TIMES
CRAZY TIMES CRAZY SOLUTIONS CRAZY TOOLS
CRAZY TIMES
WE ARE LIVING TURBULENT TIMES.
Things are NOT the way they use to be.
And they never will be the same.
WICKED PROBLEMS. SCARCITY DEMOGRAPHIC SHIFTS INTERCONNECTIVITY GLOBALIZATION BLINDING SPEED DWINDLING
PURCHASING POWER FIERCE COMPETITION
RESOURCES are increasingly RARE. WICKED CONSEQUENCES.
UNCERTAINTY increasingly BIGGER. WICKED CONSEQUENCES.
EXPECTATIONS. BEHAVIOUR. CONSUMER is adapting...
FOCUSING MORE AND MORE ON VALUE
CONCLUSION: THE FUTURE SOUNDS BAD...
is this really NEW? HOWEVER...
Remember? WHEN WE STARTED...
ALMOST NO RESOURCES BIG UNCERTAINTY
WE WERE CRAZY! BUT... NIMBLE AGILE & FAST
WHAT ABOUT NOW?
ARE WE NIMBLE & FAST ? ENOUGH
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CRAZY TIMES CRAZY SOLUTIONS CRAZY TOOLS
CRAZY TIMES CRAZY SOLUTIONS CRAZY TOOLS
CRAZY SOLUTIONS
Let’s look at others suffering the same harsh conditions: Uncertainty
Scarce Resources
EMERGENT
ENTREPRENEURSHIP ACCELERATING IDEAS & PEOPLE EMERGENT High-Tech Innovators EMERGENT Economies
Innovators
1 EMERGENT High-Tech Innovators
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WHAT’s the BOTTOM-LINE in STARTUP’s?
DISRUPTORS against establishment. STARTED SMALL. LOW RESOURCES. ITERATING FAST.
POOR’s Emergent economies’ innovations 2 2 EMERGENT Economies Innovators
ENTERING THE SLUMS
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WHAT’s the BOTTOM-LINE with FRUGAL INNOVATORS?
DISRUPTORS against paradigm. STARTED SMALL. NO RESOURCES. EXPERIMENTING FAST.
ENTREPRENEURSHIP ACCELERATING IDEAS & PEOPLE WHAT DO THEY HAVE IN
COMMON?
REINVENTING THE FUTURE AS IT EMERGES.
CRAZY TIMES CRAZY SOLUTIONS CRAZY TOOLS
CRAZY TIMES CRAZY SOLUTIONS CRAZY TOOLS
CRAZY TOOLS
CRAZY TOOLS for REINVENTION
STRATEGIC APPROACH. INNOVATION. MINDSET. CRAZY TOOLS DIFFE RENT
STRATEGIC APPROACH. 1
some references:
the philosophy:
the tools:
the business model canvas:
the customer development process:
the lean startup feedback loop:
DIFFERENT INNOVATION. INNOVATION. 2
some references:
the philosophy: FRUGAL INNOVATION is the ability to innovate flexibly,
cost-effectively and sustainably under severe (resource) constraints.
the philosophy:
the philosophy:
the tools: Jugaad Principles: 1. Seek opportunity in adversity 2.
Do more with less 3. Think and Act flexibly 4. Keep it simple 5. Include the Margin 6. Follow your heart
the tools: Jugaad Process: 1. Explore and discover a PROBLEM
2. QUICKLY prototype several solutions 3. TEST IT in the Marketplace 4. GET INPUT and MEASURE 5. ITERATE from there 6. DEVELOP and INDUSTRIALISE
THIS IS BECOMING MORE AND MORE UNIVERSAL...
HERE ARE SOME KNOWN COMPANIES ALREADY INTO THIS:
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DIFFERENT MINDSET. MINDSET. 3
BE BOLDER
BE FRUGAL
BE NIMBLE
BE CURIOUS
BE COLLABORATIVE
CRAZY?
Tradition Reinvented
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Communication Reinvented
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Innovation Reinvented
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“CRAZY is doing the same thing over and over again,
expecting different results”
It’s an exciting time to be thinking about ways to
create value
NEVER STOP REINVENTING
IF NOT NOW, WHEN? IF NOT YOU, WHO?
ENJOY THE POSSIBILITIES. THANK YOU. CRAZY
MIGUEL MUÑOZ DUARTE mobile: +351 938470013 skype ID: miguelmunozduarte e-mail:
[email protected]
website: www.imatch.pt Linkedin: linkedin.com/miguelmunozduarte