l , N o v / D e c 2 0 1 3 Khor Reports West Africa’s outlook for economic and population growth and its relatively low annual oils and fats consumption (often estimated at 10kg/head) has both palm oil and consumer good companies eyeing its market prospects. Its growth story is promising. Market studies point to the region having among the highest population, consumption and GDP growth rates for the next two decades. The changing demographic profile points to increased urbanisation and higher discretionary spending as key growth drivers. Its growing middle class will demand value added packaged food products (Olam report, 30 Sep 2013). Big FDI projects for palm oil face delays Khor Reports’ mid-2012 review found about 3 mill ha of announced projects. They show greatest focus on Liberia, Gabon, Cameroon and Nigeria. Further to this, Cameroon said that six FDI projects sought 1 mill ha of land area. Congo DR project status were rather uncertain, but Wah Seong Corp (a Malaysia building components supplier) said in June 2013 that it has a 51% stake in 180,000 ha of oil palm plantations. For the last year and more, the key focal points for the Africa take-off of large-scale oil palm developments was Liberia. Here, Sime Darby, Golden Veroleum (GVL, part of Golden Agri- Resources) and Equatorial Palm Oil are the key players; with 330,000 ha, 260,000 ha and nearly 170,000 ha respectively. Some key foreign investors in Africa palm oil projects Bollore/Socfin Group: planted area of 59,000 ha for all crops (mostly oil palm & rubber) & 23,000 ha unplanted in DR Congo. Feronia Inc: Majority stake in Plantations Huileries du Congo developed by Unilever (Lever Bros) with over 100 yrs of history. 70,000 ha in DR Congo. Herakles Farms: 70,000 ha in Cameroon and 4,000 ha in Ghana. Olam International: JV interest in SIFCA, soon to have direct oil palm planted area in Gabon; 52,000 ha initial concession and another 250,000 ha. Siva Group: new to palm oil, but in 2010 reported to have committed USD 200 million in the sector in West Africa, Indonesia and Papua New Guinea. It has interests in over 600,000 ha (including via minority stakes) in Africa*. Wilmar International: interest in 63,000 ha (as controlling shareholder) and 48,000 ha (as a minority) in Uganda, Ghana and various countries via its joint venture with SIFCA (in which Olam also a JV partner). Source: Khor Reports from company announcements, May 2012. Note: *Sale of shareholding seen in Equatorial Palm Oil project, Liberia in Nov 2013. The approach of the FDI players can be contrasted with some well-established Africa players which tend to be more diversified, with significant smallholder / outgrowers projects. SIAT Group is active in Belgium, Nigeria, Ghana, Gabon, Côte d'Ivoire and Cambodia. About 85,000 ha oil palm nucleus, excludes significant smallholder / outgrower of 14,000 ha and rubber interests. Significant recent Nigeria land bank expansion. SIFCA reports some 48,000 ha in oil palm land bank, including 39,000 ha in Cote d’Ivoire (and supervises 32,000 outgrowers with 128,000 ha) and 9,000 ha in Liberia. It also grows other crops, notably rubber and sugar. Many key Africa investors have pledged RSPO standards but several key projects have been beset and delayed by land grab complaints or other social issues. In contrast to earlier Southeast Asia developments, we think that social programs need to quite well designed and implemented. Khor Reports’ channel checks in Africa (conducted in late 2011) found consistent warnings that people are sensitive to land issues and conscious of their land rights. There was doubt that very large-scale projects would be easily implemented under these circumstances. Indeed, 115,000 ha (66% of Africa total) of new plantings notified to the RSPO up to mid-2012 had attracted some form of complaint; either formally to RSPO or informally e.g. Forest Peoples Programme on Sime Darby Liberia. Khor Reports also expects larger set-asides in Africa compared to plantation development experience in Indonesia. Packaged foods – Olam’s hopes Downstream, we look at the status and hopes of two Asian companies operating in West Africa: Indofood and Olam. Indomie is the brand name of the world’s largest instant noodle manufacturer, Indofood Group of Indonesia. It has manufactured noodles in Nigeria since 1995. Olam is a West Africa-origin, Singapore-headquartered, agri-supply chain group. It has strong hopes to develop its consumer foods business in its base of origin. Olam sees opportunity in West Africa for its target packaged foods, to the tune of USD 4.4 bill and it expects its target products to grow 6-12% per annum (see table, for food categories). Key buyers will be aspirational consumers moving up the chain. In West Africa, it finds that there is relatively lower levels of clutter in products, brands and media. As an early entrant, Olam reckons on entry barriers fast building up. It aims to be a top two player in 4 out of 8 categories it has selected, and targets organic top line growth of 36% CAGR, with high growth in its market shares across categories. Distribution in West Africa’s retail sector is highly fragmented and modern trade is small, although with high growth. The wholesale channel contributes to over 90% of retail reach and sales for the industry in most categories. Nigeria is the target market and production base for West Africa. With a population of nearly 170 million, it is ranked #2 in global key markets for highest demand growth for consumer facing products (food, non-food and beverages) for 2001-2010 and 2011-2020F by Euro monitor with annual growth of 15.6% and 8.7%. Olam is building significant manufacturing presence in Nigeria and Ghana with 10 manufacturing facilities (2 greenfield and 8 acquired; including an instant noodle plant in Lagos via a joint venture with Sanyo Foods, Japan) 85% of its products sold were locally manufactured or packaged, up from less than 20% just 2 years ago (company report, 30 Sep 2013). Olam: West Africa market of USD 4.4 bill in selected food categories Juices / Dairy Beverages, USD 1,200 mill Biscuits, USD 850 mill Milk Powder, USD 300 mill Instant Noodles, USD 550 mill Tomato Paste, USD 400 mill Candies, USD 350 mill Seasonings, USD 750 mill West Africa beckons Asia palm oil producers & CGMs salivate at market prospects. Indofood’s Indomie noodles and Olam’s hopes.