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Make Your Team Badass

Make Your Team Badass

Note: This talk was written up as a blog post on MissGeeky.com (https://missgeeky.com/2016/07/07/employee-evangelism-make-team-badass/)

Hiring good people can be hard. Keeping good people can be hard. It’s made easier though if you can set your company apart as a place that people want to work at. But how do you make the community aware that that’s the case?

Developer evangelists typically evangelise products to developers, but what if the thing you’re trying to sell is the team itself? How can you get your entire team sharing with the community what you’ve built and how you work?

This talk will examine why you should evangelise your team from an individual, team and community perspective, and give concrete examples of how to encourage your team to do so.

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Melinda Seckington

October 14, 2016
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Transcript

  1. i Badass mployee vangelism E E Your Make eam T

    Melinda Seckington @mseckington
  2. @mseckington

  3. @mseckington

  4. @mseckington

  5. @mseckington To pioneer the best social learning experiences for everyone,

    anywhere
  6. @mseckington

  7. How Define hat Do T o i W ? @mseckington

  8. developer evangelism developer relations developer advocacy developer outreach @mseckington

  9. product developer in community developer in company evangelism @mseckington

  10. employee evangelism @mseckington

  11. potential employee employee employee evangelism @mseckington @mseckington

  12. hire good people D O A W E S O

    M E S T U F F Share With T he Community @mseckington
  13. How Encourage our eam T o T Y ? @mseckington

  14. @mseckington

  15. M sers U Your adass B ake j @mseckington

  16. M eam T Your adass B ake j @mseckington

  17. @mseckington H E L P T H E M K

    E E P W A N T I N G T O G I V E T H E M A C O M P E L L I N G R E A S O N H E L P T H E M A C T U A L L Y G E T B E T T E R G I V E T H E M A C O M P E L L I N G C O N T E X T
  18. G I V E T H E M A C

    O M P E L L I N G C O N T E X T @mseckington
  19. @mseckington

  20. Be Great @mseckington

  21. Be Authentic @mseckington

  22. On their death bed, nobody will say: ~ Kathy Sierra

    @mseckington “ ” ‘If only I’d engaged more with brands’
  23. Be Open @mseckington

  24. G I V E T H E M A C

    O M P E L L I N G R E A S O N @mseckington
  25. What motivates your team? @mseckington

  26. Drive Daniel H. Pink @mseckington

  27. Helping others @mseckington

  28. Build confidence in communication @mseckington

  29. Build personal reputation @mseckington

  30. Understand your team’s motivations @mseckington

  31. H E L P T H E M K E

    E P W A N T I N G T O @mseckington
  32. What pulls them forward? @mseckington

  33. What makes them stop? @mseckington

  34. What makes them stop? @mseckington nothing i do is worth

    sharing I get too nervous I’m not a good speaker I can’t write I’m not an expert
  35. @mseckington Mindset Carol S. Dweck @mseckington

  36. Fixed mindset @mseckington

  37. Growth mindset @mseckington

  38. If you only do what you can do, You’ll never

    be better than what you are “ ” ~ Master Shifu @mseckington
  39. What makes them stop? @mseckington nothing i do is worth

    sharing I get too nervous I’m not a good speaker I can’t write I’m not an expert
  40. Lead by example @mseckington

  41. H E L P T H E M A C

    T U A L L Y G E T B E T T E R @mseckington
  42. @mseckington Perpetual Exposure

  43. Start a library @mseckington

  44. Talks We Love @mseckington

  45. Expose good examples of sharing @mseckington

  46. Highlight existing good content @mseckington

  47. Understand what story to tell @mseckington

  48. Who is your target audience? @mseckington

  49. What effect do you want? @mseckington

  50. What’s the best way to tell the story? @mseckington

  51. You may tell a tale that takes up residence in

    someone's soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows what they might do because of it, because of your words. That is your role, your gift. “ ” ~ Erin Morgenstein, The night Circus @mseckington
  52. Encourage failure and candour @mseckington

  53. failure is a manifestation of learning and exploration. If you

    aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. ~ Ed Catmull, Creativity, Inc. “ ” @mseckington
  54. Sucking at something is the first step to being sorta

    good at something “ ” ~ Jake @mseckington
  55. candour |ˈkandə| noun the quality of being open and honest;

    frankness @mseckington
  56. @mseckington Deliberate practice

  57. @mseckington Lightning Talks

  58. @mseckington Learning Hour

  59. @mseckington Conference Club

  60. collab blog posts @mseckington

  61. internal blog @mseckington

  62. pair on posts @mseckington

  63. Create the time & space to practice new skills

  64. @mseckington G I V E T H E M A

    C O M P E L L I N G C O N T E X T H E L P T H E M K E E P W A N T I N G T O G I V E T H E M A C O M P E L L I N G R E A S O N H E L P T H E M A C T U A L L Y G E T B E T T E R
  65. How to introduce this at your own company? @mseckington

  66. hire good people D O A W E S O

    M E S T U F F Share With T he Community @mseckington
  67. What was the effect on our team? @mseckington

  68. 35% external talks 60% inc. lightning talks 78% inc. learning

    hours @mseckington
  69. 75% full length blog post 89% inc. collab posts @mseckington

  70. 100% of our team is sharing what they do @mseckington

  71. 50% of interviewees mentioned seeing a talk or reading a

    blog post @mseckington
  72. M eam T Your adass B ake j @mseckington

  73. Every team Can do this @mseckington

  74. Every team should do this @mseckington

  75. Thanks for listening… Melinda Seckington FutureLearn @mseckington

  76. None
  77. @mseckington Strawberries https:/ /www.flickr.com/photos/essgee/4455023190/ Strawberry: https:/ /www.flickr.com/photos/basheertome/4621045118/ Dancing Lego: https:/

    /www.flickr.com/photos/rooners/8425744435/ Free hugs: https:/ /www.flickr.com/photos/clement127/13661779374/ North by Northwest: https:/ /www.flickr.com/photos/blackzack00/21976036458/ Learning: https:/ /www.flickr.com/photos/cogdog/15903347764 Lego Stormtrooper: https:/ /www.flickr.com/photos/clement127/12411080645/ Sled: https:/ /www.flickr.com/photos/baronreznik/16778739127/ Question box: https:/ /www.flickr.com/photos/jarbo/9379813470/ Pears: https:/ /www.flickr.com/photos/sarahbaker/272685583/