Make Your Team Badass

Note: This talk was written up as a blog post on MissGeeky.com (https://missgeeky.com/2016/07/07/employee-evangelism-make-team-badass/)

Hiring good people can be hard. Keeping good people can be hard. It’s made easier though if you can set your company apart as a place that people want to work at. But how do you make the community aware that that’s the case?

Developer evangelists typically evangelise products to developers, but what if the thing you’re trying to sell is the team itself? How can you get your entire team sharing with the community what you’ve built and how you work?

This talk will examine why you should evangelise your team from an individual, team and community perspective, and give concrete examples of how to encourage your team to do so.

Transcript

1. i Badass mployee vangelism E E Your Make eam T Melinda Seckington @mseckington
2. @mseckington
3. @mseckington
4. @mseckington
5. @mseckington To pioneer the best social learning experiences for everyone, anywhere
6. @mseckington
7. How Define hat Do T o i W ? @mseckington
8. developer evangelism developer relations developer advocacy developer outreach @mseckington
9. product developer in community developer in company evangelism @mseckington
10. employee evangelism @mseckington
11. potential employee employee employee evangelism @mseckington @mseckington
12. hire good people D O A W E S O M E S T U F F Share With T he Community @mseckington
13. How Encourage our eam T o T Y ? @mseckington
14. @mseckington
15. M sers U Your adass B ake j @mseckington
16. M eam T Your adass B ake j @mseckington
17. @mseckington H E L P T H E M K E E P W A N T I N G T O G I V E T H E M A C O M P E L L I N G R E A S O N H E L P T H E M A C T U A L L Y G E T B E T T E R G I V E T H E M A C O M P E L L I N G C O N T E X T
18. G I V E T H E M A C O M P E L L I N G C O N T E X T @mseckington
19. @mseckington
20. Be Great @mseckington
21. Be Authentic @mseckington
22. On their death bed, nobody will say: ~ Kathy Sierra @mseckington “ ” ‘If only I’d engaged more with brands’
23. Be Open @mseckington
24. G I V E T H E M A C O M P E L L I N G R E A S O N @mseckington
25. What motivates your team? @mseckington
26. Drive Daniel H. Pink @mseckington
27. Helping others @mseckington
28. Build confidence in communication @mseckington
29. Build personal reputation @mseckington
30. Understand your team’s motivations @mseckington
31. H E L P T H E M K E E P W A N T I N G T O @mseckington
32. What pulls them forward? @mseckington
33. What makes them stop? @mseckington
34. What makes them stop? @mseckington nothing i do is worth sharing I get too nervous I’m not a good speaker I can’t write I’m not an expert
35. @mseckington Mindset Carol S. Dweck @mseckington
36. Fixed mindset @mseckington
37. Growth mindset @mseckington
38. If you only do what you can do, You’ll never be better than what you are “ ” ~ Master Shifu @mseckington
39. What makes them stop? @mseckington nothing i do is worth sharing I get too nervous I’m not a good speaker I can’t write I’m not an expert
40. Lead by example @mseckington
41. H E L P T H E M A C T U A L L Y G E T B E T T E R @mseckington
42. @mseckington Perpetual Exposure
43. Start a library @mseckington
44. Talks We Love @mseckington
45. Expose good examples of sharing @mseckington
46. Highlight existing good content @mseckington
47. Understand what story to tell @mseckington
48. Who is your target audience? @mseckington
49. What effect do you want? @mseckington
50. What’s the best way to tell the story? @mseckington
51. You may tell a tale that takes up residence in someone's soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows what they might do because of it, because of your words. That is your role, your gift. “ ” ~ Erin Morgenstein, The night Circus @mseckington
52. Encourage failure and candour @mseckington
53. failure is a manifestation of learning and exploration. If you aren’t experiencing failure, then you are making a far worse mistake: You are being driven by the desire to avoid it. ~ Ed Catmull, Creativity, Inc. “ ” @mseckington
54. Sucking at something is the first step to being sorta good at something “ ” ~ Jake @mseckington
55. candour |ˈkandə| noun the quality of being open and honest; frankness @mseckington
56. @mseckington Deliberate practice
57. @mseckington Lightning Talks
58. @mseckington Learning Hour
59. @mseckington Conference Club
60. collab blog posts @mseckington
61. internal blog @mseckington
62. pair on posts @mseckington
63. Create the time & space to practice new skills
64. @mseckington G I V E T H E M A C O M P E L L I N G C O N T E X T H E L P T H E M K E E P W A N T I N G T O G I V E T H E M A C O M P E L L I N G R E A S O N H E L P T H E M A C T U A L L Y G E T B E T T E R
65. How to introduce this at your own company? @mseckington
66. hire good people D O A W E S O M E S T U F F Share With T he Community @mseckington
67. What was the effect on our team? @mseckington
68. 35% external talks 60% inc. lightning talks 78% inc. learning hours @mseckington
69. 75% full length blog post 89% inc. collab posts @mseckington
70. 100% of our team is sharing what they do @mseckington
71. 50% of interviewees mentioned seeing a talk or reading a blog post @mseckington
72. M eam T Your adass B ake j @mseckington
73. Every team Can do this @mseckington
74. Every team should do this @mseckington
75. Thanks for listening… Melinda Seckington FutureLearn @mseckington
77. @mseckington Strawberries https:/ /www.flickr.com/photos/essgee/4455023190/ Strawberry: https:/ /www.flickr.com/photos/basheertome/4621045118/ Dancing Lego: https:/ /www.flickr.com/photos/rooners/8425744435/ Free hugs: https:/ /www.flickr.com/photos/clement127/13661779374/ North by Northwest: https:/ /www.flickr.com/photos/blackzack00/21976036458/ Learning: https:/ /www.flickr.com/photos/cogdog/15903347764 Lego Stormtrooper: https:/ /www.flickr.com/photos/clement127/12411080645/ Sled: https:/ /www.flickr.com/photos/baronreznik/16778739127/ Question box: https:/ /www.flickr.com/photos/jarbo/9379813470/ Pears: https:/ /www.flickr.com/photos/sarahbaker/272685583/