Make Your Team Badass

Note: This talk was written up as a blog post on MissGeeky.com (https://missgeeky.com/2016/07/07/employee-evangelism-make-team-badass/)

Hiring good people can be hard. Keeping good people can be hard. It’s made easier though if you can set your company apart as a place that people want to work at. But how do you make the community aware that that’s the case?

Developer evangelists typically evangelise products to developers, but what if the thing you’re trying to sell is the team itself? How can you get your entire team sharing with the community what you’ve built and how you work?

This talk will examine why you should evangelise your team from an individual, team and community perspective, and give concrete examples of how to encourage your team to do so.

Transcript

1. i
   Badass
   mployee
   vangelism
   E
   E
   Your
   Make
   eam
   T
   Melinda Seckington
   @mseckington
   

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2. @mseckington
   

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3. @mseckington
   

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4. @mseckington
   

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5. @mseckington
   To pioneer the best
   social learning experiences
   for everyone, anywhere
   

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6. @mseckington
   

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7. How
   Define
   hat
   Do
   T
   o
   i
   W ?
   @mseckington
   

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8. developer evangelism
   developer relations
   developer advocacy
   developer outreach
   @mseckington
   

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9. product
   developer
   in community
   developer
   in company
   evangelism
   @mseckington
   

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10. employee
    evangelism
    @mseckington
    

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11. potential
    employee
    employee
    employee evangelism
    @mseckington
    @mseckington
    

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12. hire
    good
    people
    D O
    A W E S O M E
    S T U F F
    Share
    With T
    he
    Community
    @mseckington
    

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13. How
    Encourage
    our
    eam
    T
    o
    T
    Y ?
    @mseckington
    

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14. @mseckington
    

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15. M
    sers
    U
    Your
    adass
    B
    ake
    j
    @mseckington
    

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16. M
    eam
    T
    Your
    adass
    B
    ake
    j
    @mseckington
    

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17. @mseckington
    H E L P T H E M
    K E E P
    W A N T I N G T O
    G I V E T H E M A
    C O M P E L L I N G
    R E A S O N
    H E L P T H E M
    A C T U A L L Y
    G E T B E T T E R
    G I V E T H E M A
    C O M P E L L I N G
    C O N T E X T
    

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18. G I V E T H E M A
    C O M P E L L I N G
    C O N T E X T
    @mseckington
    

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19. @mseckington
    

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20. Be Great
    @mseckington
    

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21. Be Authentic
    @mseckington
    

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22. On their death bed, nobody will say:
    ~ Kathy Sierra
    @mseckington
    “
    ”
    ‘If only I’d engaged more with brands’
    

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23. Be Open
    @mseckington
    

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24. G I V E T H E M A
    C O M P E L L I N G
    R E A S O N
    @mseckington
    

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25. What
    motivates
    your team?
    @mseckington
    

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26. Drive
    Daniel H. Pink
    @mseckington
    

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27. Helping others
    @mseckington
    

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28. Build confidence in communication
    @mseckington
    

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29. Build personal reputation
    @mseckington
    

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30. Understand
    your team’s
    motivations
    @mseckington
    

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31. H E L P T H E M
    K E E P
    W A N T I N G T O
    @mseckington
    

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32. What pulls them forward?
    @mseckington
    

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33. What makes them stop?
    @mseckington
    

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34. What makes them stop?
    @mseckington
    nothing i
    do is worth
    sharing
    I get too
    nervous
    I’m
    not a good
    speaker
    I can’t
    write
    I’m not
    an expert
    

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35. @mseckington
    Mindset
    Carol S. Dweck
    @mseckington
    

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36. Fixed mindset
    @mseckington
    

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37. Growth mindset
    @mseckington
    

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38. If you only do
    what you can do,
    You’ll never be better
    than what you are
    “
    ”
    ~ Master Shifu
    @mseckington
    

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39. What makes them stop?
    @mseckington
    nothing i
    do is worth
    sharing
    I get too
    nervous
    I’m
    not a good
    speaker
    I can’t
    write
    I’m not
    an expert
    

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40. Lead by example
    @mseckington
    

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41. H E L P T H E M
    A C T U A L L Y
    G E T B E T T E R
    @mseckington
    

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42. @mseckington
    Perpetual
    Exposure
    

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43. Start
    a
    library
    @mseckington
    

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44. Talks
    We Love
    @mseckington
    

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45. Expose good
    examples of
    sharing
    @mseckington
    

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46. Highlight
    existing good
    content
    @mseckington
    

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47. Understand
    what story
    to tell
    @mseckington
    

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48. Who is
    your
    target
    audience?
    @mseckington
    

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49. What
    effect
    do you
    want?
    @mseckington
    

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50. What’s
    the best
    way to
    tell the
    story?
    @mseckington
    

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51. You may tell a tale that takes up
    residence in someone's soul, becomes
    their blood and self and purpose.
    That tale will move them and drive
    them and who knows what they
    might do because of it, because of
    your words.
    That is your role, your gift.
    “
    ”
    ~ Erin Morgenstein, The night Circus
    @mseckington
    

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52. Encourage
    failure and
    candour
    @mseckington
    

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53. failure is a manifestation of learning
    and exploration.
    If you aren’t experiencing failure, then
    you are making a far worse mistake:
    You are being driven by the desire to
    avoid it.
    ~ Ed Catmull, Creativity, Inc.
    “
    ”
    @mseckington
    

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54. Sucking at something
    is the first step
    to being sorta
    good at something
    “
    ”
    ~ Jake
    @mseckington
    

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55. candour |ˈkandə|
    noun
    the quality of being open and honest;
    frankness
    @mseckington
    

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56. @mseckington
    Deliberate
    practice
    

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57. @mseckington
    Lightning
    Talks
    

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58. @mseckington
    Learning
    Hour
    

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59. @mseckington
    Conference
    Club
    

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60. collab
    blog
    posts
    @mseckington
    

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61. internal
    blog
    @mseckington
    

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62. pair
    on
    posts
    @mseckington
    

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63. Create the
    time & space
    to practice
    new skills
    

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64. @mseckington
    G I V E T H E M A
    C O M P E L L I N G
    C O N T E X T
    H E L P T H E M
    K E E P
    W A N T I N G T O
    G I V E T H E M A
    C O M P E L L I N G
    R E A S O N
    H E L P T H E M
    A C T U A L L Y
    G E T B E T T E R
    

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65. How to
    introduce this
    at your own
    company?
    @mseckington
    

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66. hire
    good
    people
    D O
    A W E S O M E
    S T U F F
    Share
    With T
    he
    Community
    @mseckington
    

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67. What was the
    effect on our
    team?
    @mseckington
    

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68. 35%
    external talks
    60%
    inc. lightning talks
    78%
    inc. learning hours
    @mseckington
    

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69. 75%
    full length
    blog post
    89%
    inc. collab posts
    @mseckington
    

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70. 100%
    of our team is sharing
    what they do
    @mseckington
    

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71. 50%
    of interviewees
    mentioned seeing a talk
    or reading a blog post
    @mseckington
    

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72. M
    eam
    T
    Your
    adass
    B
    ake
    j
    @mseckington
    

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73. Every team
    Can do this
    @mseckington
    

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74. Every team
    should do this
    @mseckington
    

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75. Thanks for listening…
    Melinda Seckington
    FutureLearn
    @mseckington
    

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77. @mseckington
    Strawberries
    https:/
    /www.flickr.com/photos/essgee/4455023190/
    Strawberry:
    https:/
    /www.flickr.com/photos/basheertome/4621045118/
    Dancing Lego:
    https:/
    /www.flickr.com/photos/rooners/8425744435/
    Free hugs:
    https:/
    /www.flickr.com/photos/clement127/13661779374/
    North by Northwest:
    https:/
    /www.flickr.com/photos/blackzack00/21976036458/
    Learning:
    https:/
    /www.flickr.com/photos/cogdog/15903347764
    Lego Stormtrooper:
    https:/
    /www.flickr.com/photos/clement127/12411080645/
    Sled:
    https:/
    /www.flickr.com/photos/baronreznik/16778739127/
    Question box:
    https:/
    /www.flickr.com/photos/jarbo/9379813470/
    Pears:
    https:/
    /www.flickr.com/photos/sarahbaker/272685583/
    

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