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Product Owner 101

Product Owner 101

Chayaporn Tantisukarom

June 21, 2018
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  1. Chayaporn Tantisukarom Product Manager at Skooldio
 Certified Scrum Product Owner®

    by Scrum Alliance
 Former Software Engineer at HUBBA Thailand, Gosoft (Thailand)
  2. Maximize value of the product Maximize return on investment (ROI)

    Vision of the products Mini CEO Opportunities seeker
  3. Maximize value of the product Maximize return on investment (ROI)

    Vision of the products Mini CEO Opportunities seeker Voices of users
  4. Maximize value of the product Maximize return on investment (ROI)

    Vision of the products Mini CEO Opportunities seeker Voices of users
  5. Winter Party • You are Product (Service) Manager represents House

    Cleaning Service • Your client hired you to clean the house for preparing the winter party • The house has lot of rooms need to be cleaned, such as living room, kitchen, play room, pool, bedroom(s), bar b q zone, snooker room, etc. • You have limited supplies and your client has limited time • Select 5 rooms to be cleaned
  6. Winter Party • You are Product (Service) Manager represents House

    Cleaning Service • Your client (me) hired you to clean the house for preparing the winter party • The house has lot of rooms need to be cleaned, such as living room, kitchen, play room, pool, bedroom(s), bar b q zone, snooker room, etc. • You have limited supplies and your client has limited time • Select 5 rooms to be cleaned
  7. Trip Planner Application • You are Product Manager responsible for

    Trip Planner Application • Your application is now have basic features such as, register, plan a trip, add activities, etc. • You are responsible for maximize value of Trip Planner Application by prioritize the product backlog to be selected to implement • You already have backlog gathered from user research and business needs • Assumed all features can be implemented by god-like developers • Remember, you are also the voice of users, and also need to make money!
  8. It’s no right and wrong answers Prioritization is depends on

    user, business, time to market, stakeholders, guts
  9. Fitness Application • You are Product Manager for new mobile

    app for fitness and personal health • You want your app to be daily used by your users to track their fitness behavior, tips about health, food recommendation for weight loss, etc. (Anything you can think of are possible) • Imagine you are in Scrum Team and have to select first 5 features to be implemented. Make sure you can release frequently to test your product • You are responsible for maximize value of the product
  10. Product Manager Job Description • Define product strategy and roadmap

    to align with business and consumer requirements focusing on usability, engagement and customer satisfaction • Deliver Business Requirement Document (BRD) for products with prioritized features and corresponding justification. BRD will encompass feature descriptions, workflows and expected outcome for every request • Work closely with web designers and programmers to implement products according to the BRD • Monitor results of deliverables to ensure KPIs are met • Work closely with partners on product design, optimization and releases • Run beta, pilot programs and A/B testing initiatives on products • Report on operation and usage data to relevant teams to help refine Product as required
  11. Messenger Stories Profile Group Event Memories (On This Day) Feeds

    Pages Friends Video Market Notifications Search
  12. Product Manager Developer UI Designer UX Researcher Data Scientist Business

    etc. Strategy Technology Visual User Data Revenue etc.
  13. User Experience • User Research, UX Methodologies • User Persona,

    User Flow, User Journey • Usability Testing, User Interview • User Interface Design, Design Principles, Prototyping • UX Metrics
  14. Technology • Architecture, Tech Stack, Technologies • Data Model, Infrastructure

    • Technical Debt, Trade-off • Understand developer
  15. Recap - Product Manager… • is responsible for • Dealing

    with people’s needs • Maximize value of the product • Prioritize, roadmap, strategy • Making Decisions • is balancing of • UX • Tech • Business • Communication
  16. • INSPIRED: How to create tech products customers love, Marty

    Cagan • HOOKED: How to build habit-forming products, Nic Eyal • User Story Mapping: Discover the whole story, build the right product, Jeff Patton • SCRUM: The art of doing twice the work in half the time, Jeff Sutherland • Value Preposition Design, Strategyzer Key Takeaways