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Email Marketing: Lessons Learned

Email Marketing: Lessons Learned

Ivayr Farah Netto

September 24, 2015
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  1. Funnel Step ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Role MARKETING MARKETING

    + PRODUCT PRODUCT PRODUCT + BIZDEV MARKETING AARRR 14 / 39
  2. A/B Testing How to A/B test emails? What to test?

    Understading your audience, sample size, statistical significance 25 / 39