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Learning to Look: The Principles of Design

3700411ae81a5ba151f9946dcb59c386?s=47 nichsara
January 26, 2012

Learning to Look: The Principles of Design

Lecture given Thursday January 26, 2012



January 26, 2012


  1. Learning  to  Look:     The  Principles  of  Design  

    Reading:   Ar,orms,  58-­‐77     Terms/Concepts:   Principles  of  Design,   composi5on,  balance,   emphasis,  subordina5on,   asymmetrical  balance,   symmetrical  balance,  rhythm,   repe55on,  pa=ern,  flow,   direc5onal  forces,  scale,   propor5on,  unity,  variety,   dynamic  balancing,  contrast,   focal  point.  
  2. Leonardo  da  Vinci,  The  Last  Supper,  1495-­‐1498   Form  

  3. Form  is  the  totality  of  the  physical  and  visual  aspects

      of  a  work  of  art.   Form   Content  
  4. Content  is  the  meaning  of  a  work  of  art.  

    Form   Content  
  5. What  is  Formal  Analysis?   Formal  Analysis   =  

    Descrip5on   +   Analysis   A  descrip5on  relates  what  you  see.   An  analysis  gives  meaning  or  insight   to  that  descrip5on.  
  6. Physical  Proper5es   Dimensions:  14’5”  x  28’¼”  

  7. Physical  Proper5es   Medium:  Experimental  Fresco  Technique  

  8. Physical  Proper5es   Loca5on:  Refectory,  Santa  Maria  della  Grazie,  Milan,

  9. Representa5onal  vs.  Non-­‐Representa5onal   Helen  Frankenthaler,  Nature  Abhors  a  Vacuum,

      1973   William  Michael  Harne=,  Aaer  the   Hunt,  1883.  
  10. Shape   Mass   Space   Line   Color  

    Light   Texture   Elements  of  Design   Time  &  Mo5on  
  11. The  “What”  

  12. Principles  of  Design   Unity/Variety   Balance   Emphasis/Subordina5on  

    Scale/Propor5on   Repe55on/Rhythm  
  13. The  “How”  

  14. What  are  we  looking  at?   Picture  Frame  

  15. What  are  we  looking  at?   Picture  Plane  

  16. Composi5on   Shape   Space   how  shapes  are  arranged

     in  space.   =   +   horizontal  axis  
  17. Emphasis/Subordina5on   Where  does  your  eye  go?  

  18. Emphasis/Subordina5on   Where  does  your  eye  go  now?  

  19. Emphasis/Subordina5on   And  now?  

  20. focal  point   Emphasis/Subordina5on   to  draw  a=en5on  to  or

     away  from  an  area.    
  21. Emphasis/Subordina5on  

  22. Emphasis/Subordina5on  

  23. Light   Emphasis/Subordina5on  

  24. “Visual  Weight”  

  25. Unity/Variety   to  give  the  appearance  of  “oneness”  and/or  diversity.

  26. Unity/Variety  

  27. Unity/Variety   Yves  Klein,  IKB,  1962  

  28. Unity/Variety  

  29. Unity/Variety   to  give  the  appearance  of  “oneness”  and/or  diversity.

  30. Balance   The  achievement  of  equilibrium,  in  which  ac5ng  

    influences  are  held  in  check  by  opposing  forces.  
  31. None
  32. Symmetrical  Balance   Balance  

  33. Asymmetrical  Balance   Balance  

  34. Asymmetrical  Balance   Balance   Cool   Warm   Cool

      Warm   Cool   Warm   Cool   Neutral  
  35. Balance  

  36. Balance  

  37. Scale   the  size  rela5on  of  one  thing  to  another

     or   the  parts  to  the  whole.   Propor5on  
  38. Scale/Propor5on   Dimensions:  14’5”  x  28’¼”  

  39. Scale   Propor5on   Dimensions:  14’5”  x  28’¼”  

  40. Dimensions:  14’5”  x  28’¼”   Scale   Propor5on  

  41. Scale   Propor5on  

  42. None
  43. Contrast   The  juxtaposi5on  of  strongly  dissimilar   elements.  

  44. Contrast  

  45. Contrast  

  46. Contrast  

  47. Contrast   The  juxtaposi5on  of  strongly  dissimilar   elements.  

  48. Rhythm   Repe55on   The  repeated  use  of  visual  elements

     that  contribute  to  a   sense  of  unity,  con5nuity,  flow,  and  emphasis.  
  49. Rhythm   Repe55on  

  50. Rhythm   Repe55on   any  kind  of  movement  or  structure

     of  dominant   and  subordinate  elements  in  sequence.  
  51. Reminder:  Quiz  1  is  due  online  NEXT   TUESDAY  Jan.

     31  on  Blackboard  
  52. Instruc5ons  are  on  Blackboard  under  “Assignments.”   Reminder:  Learning  to

     Look  is  due  NEXT   Thursday  Feb.  2nd  on  Blackboard  or  in  class  
  53. Fun  with  the  Elements