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UX評価指標とUX改善

nksm
July 07, 2017

 UX評価指標とUX改善

2017/07/06に行われた UX Bridge vol.1 での資料です

nksm

July 07, 2017
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  1. 69ධՁࢦඪͱ69վળ
    69#SJEHFWPM

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  2. ࣗݾ঺հ
    w φΧγϚΞΩϥ
    w גࣜձࣾ&NPUJPO5FDIॴଐ
    w େ൒ϑϩϯτΤϯυͷ։ൃ
    w ࠷ۙ69σβΠϯ͸͡Ί·ͨ͠

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  3. &NPUJPO5FDIͱ͸ʁ
    Ξϯέʔτऔಘ Ξϯέʔτͷ෼ੳ

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  4. ΞδΣϯμ
    w &NPUJPO5FDIͰར༻͍ͯ͠Δࢦඪ
    w 69ͷධՁࢦඪ
    w ύϑΥʔϚϯεͷධՁࢦඪ
    w ຬ଍౓ͷධՁࢦඪ
    w ࢦඪͷ׆༻ํ๏
    w ·ͱΊ

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  5. &NPUJPO5FDIͰ
    ར༻͍ͯ͠Δࢦඪ

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  6. &NPUJPO5FDIϓϩμΫτ,1*ྫ
    w ೔ผ
    w %"6
    w ݄ผ
    w ."6
    w .P.

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  7. Ξϯέʔτͷ಺༰
    w ໨తୡ੒౓
    w ਪ঑౓
    w ϓϩμΫτ
    w ୲౰ऀͷαϙʔτ
    w ਪ঑౓Λ͚ͭͨཁҼ

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  8. /14ͱ͸ʁ
    w ωοτɾϓϩϞʔλʔɾείΞͷུ
    w ސ٬ϩΠϠϧςΟʢاۀ΍ϒϥϯυʹର͢ΔѪணɾ৴པͷ౓߹͍ʣΛ਺஋Խ
    ͢Δࢦඪ
    ൷൑ऀ தཱऀ ਪ঑ऀ
    ਪ঑ऀ - ൷൑ऀ = NPS

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  9. ͳͥ/14Λࢦඪͱͯ͠ར༻͍ͯ͠Δͷ͔ʁ
    69ͷධՁΛؚΜͩ͢΂ͯͷࢦඪ͕
    /14ʹ·ͱΊΒΕΔ

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  10. /14͚ͩͰ͍͍ͷ͔ʁ
    w ސ٬ϩΠϠϧςΟͷߴ͍௿͍ͷΈ
    w ࢖͍উख͕ྑ͍ͱײ͔ͨ͡Ͳ͏͔͕Өڹ͢Δ

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  11. 69ͷධՁࢦඪ

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  12. 69ͷධՁࢦඪ
    w ύϑΥʔϚϯεͷࢦඪ
    w ຬ଍౓ͷࢦඪ

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  13. ύϑΥʔϚϯεͷࢦඪ
    w λεΫ੒ޭ཰
    w λεΫ࣮ߦ࣌ؒ
    w λεΫޮ཰
    w Τϥʔ཰
    w λεΫͷதͰෳ਺ͷΤϥʔػձ͕͋Δ৔߹
    w ΤϥʔΤϥʔػձ

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  14. ύϑΥʔϚϯε͸
    ࢖͍উखͷຬ଍౓ʹ
    ௚݁͢Δͱ͸ݶΒͳ͍

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  15. ຬ଍౓ͷࢦඪ
    w 464ʢ4ZTUFN6TBCJMJUZ4DBMFʣ
    w 864ʢ8FC6TBCJMJUZ4DBMFʣ
    w $462ʢ$PNQVUFS4ZTUFN6TBCJMJUZ
    2VFTUJPOOBJSFʣ
    w 26*4ʢ2VFTUJPOOBJSFGPS6TFS*OUFSGBDF
    4BUJTpDBUJPOʣ

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  16. 464ʢ4ZTUFN6TBCJMJUZ4DBMFʣ
    w δϣϯɾϒϧοΫʹΑΓ೥ʹ։ൃ
    w ϢʔβϏϦςΟͷड͚ࢭΊΒΕํΛଌఆˍࢦඪԽ
    w ͷ࣭໰ʹର͠ɺஈ֊ͰධՁ͢Δ
    w ࠷ऴతʹʙͰείΞϦϯά

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  17. 464ͷಛ௃
    w ࣭໰ͷςϯϓϨʔτ͕ެ։͞Ε͍ͯΔ
    w ෯޿͍Ϣʔβʔ͔Βฉ͘͜ͱ͕Ͱ͖Δ
    w গͳ͍αϯϓϧ਺Ͱ΋৴པͰ͖Δ
    w /14ͱߴ͍૬ؔؔ܎͕͋Δ

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  18. 464ͷ࣭໰
    ͜ͷ\ΞϓϦ^Λසൟʹ࢖͍͍ͨͱࢥ͏
    ͜ͷ\ΞϓϦ^͸ෆඞཁʹʢඞཁҎ্ʹʣෳࡶͩͱײͨ͡
    ͜ͷ\ΞϓϦ^͸؆୯ʹ࢖͑Δͱࢥͬͨ
    ͜ͷ\ΞϓϦ^Λ࢖͏ͷʹৄ͍͠ਓͷαϙʔτ͕͍Δͱࢥͬͨ
    ͜ͷ\ΞϓϦ^ʹ͸༷ʑͳػೳ͕Α͘·ͱ·͍ͬͯΔ ౷߹͞Ε͍ͯΔʣͱײͨ͡
    ͜ͷ\ΞϓϦ^͸ɺ࢖ͬͯΈͯҰ؏ੑ͕ͳ͍ɾ༧ଌʹ൓͢Δͱ͜Ζ͕ଟ͋ͬͨ͘
    ͍͍ͨͯͷਓ͸͜ͷ\ΞϓϦ^ͷ࢖͍ํΛ௚ײతʹֶ΂Δͱࢥͬͨ
    ͜ͷ\ΞϓϦ^͸࢖͏ͷʹͱͯ΋໘౗ɾ໽հͱࢥͬͨ
    ͜ͷ\ΞϓϦ^Λ࢖͍͜ͳࣗ͢৴͕͋Δ
    ͜ͷ\ΞϓϦ^Λ࢖͏·Ͱʹɺ֮͑ͳ͚Ε͹͍͚ͳ͍͜ͱͨ͘͞Μ͋ͬͨ

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  19. 464είΞͷܭࢉํ๏
    w ح਺ͷ࣭໰
    w είΞ
    w ۮ਺ͷ࣭໰
    w είΞ
    w ͢΂ͯͷείΞΛ߹ࢉ
    w ߹ࢉͨ͠είΞY

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  20. ධՁࢦඪͷ׆༻ํ๏

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  21. 464ͱ/14
    w ਪ঑ऀ͸ฏۉ
    w ൷൑ऀ͸ฏۉ
    w 464ͷείΞΛҎ্Λ໨ඪʹઃఆ͢Δ

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  22. ·ͱΊ
    w 69ͷվળʹ͸ෳ਺ͷࢦඪΛར༻͢Δ
    w ύϑΥʔϚϯεʢλεΫୡ੒཰౳ʣ
    w ຬ଍౓ʢ464ͳͲʣ

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  23. ࢀߟࢿྉ
    w /14
    w IUUQTXXXFNPUJPOUFDIDPKQSFTPVSDF
    OQTWTDTXIJUFQBQFS
    w 464
    w IUUQTXXXVTBCJMJUZHPWIPXUPBOEUPPMT
    NFUIPETTZTUFNVTBCJMJUZTDBMFIUNM
    w IUUQTXXXVTBCJMJUZHPWIPXUPBOEUPPMT
    SFTPVSDFTUFNQMBUFTTZTUFNVTBCJMJUZTDBMF
    TVTIUNM
    w /14ͱ69ʹ͍ͭͯ஌͓ͬͯ͘΂͖ͷେ੾ͳ͜ͱ
    w ϢʔβϏϦςΟ͕ྑ͘ͳΕ͹ސ٬ϩΠϠϧςΟ͸޲্͢Δ͔ʁ
    w ϢʔβʔΤΫεϖϦΤϯεͷଌఆŠ69ϝτϦΫεͷཧ࿦ͱ
    ࣮ફ
    ΢Σϒ ॻ੶

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  24. ͋Γ͕ͱ͏͍͟͝·ͨ͠

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  25. XFBSFIJSJOHʂ
    IUUQTHPPHM6EO2

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