Presenting your Facebook Page in the right way can be decisive in getting traffic to it and your shop. Grabbing people’s attention is more important than in the brick-and-mortar world as you cannot rely on passers by “popping in” for a quick nosy. You have to generate traffic by presenting yourself in a way, that keeps fans interested and gets the friends of fans to “like” you. In our White Papers we are exploring different ways to do this. In this particular one we will take a closer look at the basics of Facebook Page management.