360iDev - Challenging our Assumptions to Succeed in the App Store

360iDev - Challenging our Assumptions to Succeed in the App Store

The App Store has changed the software business and many struggle to find a way to make a living in it. It’s not only a crowded market with 10 apps solving the same problem, you’re competing for money that people get more pleasure spending on Clash of Clans. What does it take to find success?

Last year Curtis got serious about turning his indie app, Slopes, into a larger part of his business. Since then Slopes has turned it into a reliable source of recurring revenue which continues to grow. By rethinking many of his past assumptions about app development and sales he’s seen a dramatic increase in app revenue since last year. He’d like to share what’s worked along the way, and challenge you to rethink what’s holding you back.

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Curtis Herbert

August 23, 2016
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Transcript

  1. Challenging our Assumptions to Succeed in the App Store

  2. None
  3. Apple holds back apps with ______________ . “

  4. Apple holds back apps with ______________ . no paid upgrades

    no free trials no customer info no customer support channel App Store discovery “
  5. “ You can't make a ______________ app work.

  6. “ You can't make a ______________ app work. freemium paid

    up front subscription-based consumer
  7. The problem is ______________ .

  8. The problem is ______________ . Apple customers market

  9. The problem is our assumptions.

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  11. What’d you say your name was?

  12. breakpoint

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  14. ! + " = #

  15. Slopes Track Your Edge

  16. I currently and actively have always used Alpine Replay, what

    makes your app 4.99 better than the free alpine replay? /u/matttcheeww “
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  18. Slopes Track Your Edge

  19. Assumption: This’ll work

  20. Assumption: Great design is enough

  21. Assumption: Great design is enough

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  23. Assumption: Apple needs to give us X

  24. Create your own advantages

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  28. Assumption: Customer experience > everything

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  30. Enjoying this talk? A review goes a long way! Mind

    taking a moment to tell others how much you’re enjoying this talk? Rate this talk Remind me later No, thanks
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  35. Users viewing “what’s new” screen 6% → 13%

  36. Users viewing “what’s new” screen 6% → 13%

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  38. 7.5% opt in 81 → 2,100 subscribers in 5 months

  39. 7.5% opt in 81 → 2,100 subscribers in 5 months

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  41. Assumption: I can’t ship without that!

  42. More time in dev = more risk More time in

    dev = more time w/o revenue
  43. Assumption: You were right

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  47. Your story of success is not a straight line

  48. Assumption: What worked (or didn’t) for them will do the

    same for me
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  55. @parrots Thanks!