B : 0.94 P B B A S IC 4/C + P M S 877 C M e ta llic F in is h: g ritty T h e DESIGN o f EVERYDAY THINGS DON NORMAN REV I SED & E X PA N D ED ED I T I ON Cover design by Nicole Caputo Cover image: Jacques Carelman “Cof ee Pot for Masochists” © 201 3 Artists Rights Society (ARS), New York / ADAGP , Paris BUSINESS / PSYCHOLOGY A Member of the Perseus Books Group www.basickbooks.com ISBN 978-0-465-05065-9 9 7 8 0 4 6 5 0 5 0 6 5 9 5 1 7 9 9 $17.99 US / $21.00 CAN Even the smartest among us can feel inept as we try to fi gure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. When T h e D e s i g n o f E v e r y d a y T h i n g s was published in 1 988, cognitive scientist Don Norman provocatively proposed that the fault lies not in ourselves but in design that ignores the needs and psychology of people. Alas, bad design is everywhere, but fortunately, it isn’t dif cult to design things that are understandable, usable, and enjoyable. Thoughtfully revised to keep the timeless principles of psychology up to date with ever- changing new technologies, T h e D e s i g n o f E v e r y d a y T h i n g s is a powerful appeal for good design, and a reminder of how— and why— some products satisfy while others only disappoint. “Part operating manual for designers and part manifesto on the power of designing for people, T h e D e s i g n o f E v e r y d a y T h i n g s is even more relevant today than it was when fi rst published.” — TIM BROWN, CEO, IDEO, and author of C h a n g e b y D e s i g n DON NORMAN is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include E m o t i o n a l D e s i g n , T h e D e s i g n o f F u t u r e T h i n g s , and L i v i n g w i t h C o m p l e x i t y . He lives in Silicon Valley, California. W W W.JND.ORG “Design may be our top competitive edge. This book is a joy— fun and of the utmost importance.” — T OM PET ERS, author of I n S e a r c h o f E x c e l l e n c e “This book changed the fi eld of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.” — PAT RICK WHIT NEY, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology “Norman enlightened me when I was a student of psychology decades ago and he continues to inspire me as a professor of design. The cumulated insights and wisdom of the cross- disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.” — CEES DE BONT, Dean, School of Design, and Chair Professor of Industrial Design, The Hong Kong Polytechnic University 7/30 7/30 T h e DESIGN o f EVERYDAY THINGS DON NORMAN
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