Get More Traction for Your Product Using Jobs-To-Be-Done

Get More Traction for Your Product Using Jobs-To-Be-Done

The Jobs-To-Be-Done theory (by Clayton Christensen of Harvard Business School) says this: people don’t buy your product, they hire your product for a job.

Understand the job, understand why people switch to your product, and marketing your product will be much less of a guessing game.

This presentation was given on:
- April 7, 2017: hosted by Invest Ottawa
- May 25, 2017: hosted by Impact Hub Ottawa

Slides updated with narration. Links from the presentation are at:


Pascal Laliberte

May 25, 2017