Create a Striking Product using Jobs-To-Be-Done

Create a Striking Product using Jobs-To-Be-Done

Presented at ProductCamp Ottawa 2017

The Jobs-To-Be-Done theory (by Clayton Christensen of Harvard Business School) says this: people don’t buy your product, they hire your product for a job.

Understand the job, understand why people switch to your product, and marketing your product will be much less of a guessing game.

Slides updated with narration. Links from the presentation are at:


Pascal Laliberte

November 18, 2017