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Top Reasons You Need A Mobile-Optimised Site

Top Reasons You Need A Mobile-Optimised Site

Part of Melon Media's fourth instalment of their Breakfast Seminar Series. Held on Monday 20 April 2015.

As part of the Google Maps design team, how has our UX evolved to keep up with changes in technology and user behaviour?

Let's have a quick look at how far we've come, what we've learned, and share some common-sense usability tips for mobile optimisation.


Patrick Hofmann

April 20, 2015


  1. 1 The Top Reasons You Need A Mobile- Optimised Site

  2. 2 Patrick Hofmann @phofmann

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  10. 10 The Top Reasons You Need A Mobile- Optimised Site

  11. 11 Because mobile is bigger than desktop (OK, not screen

    size) Mobile phones will surpass desktop units by the end of 2015 in Australia. Mobile traffic accounts for 15% of all global web traffic Source: Nielsen report 2014, Walker Sands 2013
  12. 12 There are more people in the world using mobile

    phones than toothbrushes Source: Hubspot 2014 12
  13. 13 Because people just expect it

  14. 14 Because mobile is constant The old model was a

    four- course meal in the same restaurant. Today’s is a series of constant bite sized snacks all over town.
  15. 15 The average person checks their phone around 150 times

    a day Source: Mary Meeker report 2014
  16. 16 Because people will love you 67% of people are

    more likely to buy if you have a mobile- friendly site Source: Google AdWords Blog 2014
  17. 17 Because people will love you 62% of companies that

    designed a website specifically for mobile had increased sales Source: Econsultancy 2014
  18. 18 Because people hate waiting 47% of people expect a

    mobile web page to load in 2 seconds or less 40% of people abandon a site that takes more than 3 seconds to load Source: Kissmetrics 2011
  19. 19 Because search result rankings are changing Mobile-friendliness will help

    your rank in search Mobile site links in your AdWords search ads helps with your ad rank
  20. 20 Because it’s not that hard Making your site responsive

    to different platforms isn’t as overwhelming as it sounds A few simple tips that we suggest (based on heaps of research)...
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  22. 22 Keep calls-to- action front and centre HOMEPAGE & SITE

  23. 23 Keep menus short and sweet HOMEPAGE & SITE NAVIGATION

  24. 24 Use your logo as the key navigation button to

    get back to your homepage HOMEPAGE & SITE NAVIGATION
  25. 25 Make your site search prominent and visible SITE SEARCH

  26. 26 Guide users to better site search results HOMEPAGE &

    SITE NAVIGATION If your offerings can be easily narrowed by segment, ask a few questions upfront to help users see relevant results
  27. 27 Choose the simplest input method for each task INPUTS

    AND FORMS Consider if a toggle or dropdown menu is the best choice for each entry on your mobile forms
  28. 28 Inform users of optimal screen orientation INPUTS AND FORMS

    But ensure important calls-to- action can be completed regardless of orientation
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  33. 33 Thanks!