API as a growth tool for your startup

Talk given at Ekito in March 2016 in Toulouse (http://www.meetup.com/StartupEvening/events/229786248/?eventId=229786248)

Why you need to use APIs?
Why you need to have your own API?
Which type of API?
Pivot to API?

Transcript

1. Nicolas Grenié - !picsoung APIs as a growth tool for your startup Toulouse, March 31, 2016 Nicolas Grenié @picsoung Hacker in Residence at 3scale.net @3scale
2. Nicolas Grenié - !picsoung API API
3. Nicolas Grenié - !picsoung @picsoung
4. Nicolas Grenié - !picsoung 3scale.net/jobs
5. Nicolas Grenié - !picsoung 700+ clients worldwide billions of API calls per month
6. Application
 Programming
 Interface
7. Nicolas Grenié - !picsoung API = available data for developers
8. Nicolas Grenié - !picsoung Example
9. " # What type of API?
10. # Web (REST) APIs
11. Use API!
12. You are a small team $ $ $ biz tech design
13. You have no time %
14. Shipping is P1 &
15. Someone else is doing it better
16. ' ( ) * There is an API for that
17. You save $ human resources % time + money
18. You need an API
22. You YouR API
23. EXtra Revenues
24. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with developers ✴Apps using SDK on top charts ✴Increase in foot traffic in stores source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
25. Wider Reach
26. Wider Reach ✴700 partners created 50,000 third party apps/services ✴300m monthly uniques who see the brand on other sites ✴The API gave reach and brand awareness which would not have been possible with traditional marketing. 
 (Dick Brouwer, TripAdvisor Director of Engineering)
27. Wider Reach
28. Innovation
29. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party apps in Fitbit’s ecosystem accumulated are worth $1m of development cost ✴Powerful to be on many platforms easily Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
30. Efficiency
31. Efficiency ✴Wrap every internal service with an API – or you are fired ✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS) Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
32. " mobile , customer eco-system - partner eco-system . content distribution / API as a Business 0 An API DIFFERENT GOAL
33. WHEN?
34. ASAP
35. API FiRST
 DESIGN
36. " 1 , API
37. API Management
38. API Management ✴Tools to manage API program ✴Access-Control / Security ✴Analytics ✴Monetization ✴Developer Experience (DX)
39. You API API Management
40. Pivot to API
41. Pivot to API
42. Take-away Exposing API is not enough. Make sure you secure, monitor and manage APIS Consider API-first design Use APIs when you can Your API needs to be aligned with business strategy
43. Above & Beyond
44. Nicolas Grenié @picsoung Hacker in Residence at 3scale.net @3scale APIs as a growth tool for your startup Toulouse, March 31, 2016