$30 off During Our Annual Pro Sale. View Details »

API as a growth tool for your startup

API as a growth tool for your startup

Talk given at Ekito in March 2016 in Toulouse (http://www.meetup.com/StartupEvening/events/229786248/?eventId=229786248)

Why you need to use APIs?
Why you need to have your own API?
Which type of API?
Pivot to API?

Nicolas Grenié

March 31, 2016
Tweet

More Decks by Nicolas Grenié

Other Decks in Programming

Transcript

  1. Nicolas Grenié - !picsoung APIs as a growth tool for

    your startup Toulouse, March 31, 2016 Nicolas Grenié @picsoung Hacker in Residence at 3scale.net @3scale
  2. Nicolas Grenié - !picsoung API API

  3. Nicolas Grenié - !picsoung @picsoung

  4. Nicolas Grenié - !picsoung 3scale.net/jobs

  5. Nicolas Grenié - !picsoung 700+ clients worldwide billions of API

    calls per month
  6. Application
 Programming
 Interface

  7. Nicolas Grenié - !picsoung API = available data for developers

  8. Nicolas Grenié - !picsoung Example

  9. " # What type of API?

  10. # Web (REST) APIs

  11. Use API!

  12. You are a small team $ $ $ biz tech

    design
  13. You have no time %

  14. Shipping is P1 &

  15. Someone else is doing it better

  16. ' ( ) * There is an API for that

  17. You save $ human resources % time + money

  18. You need an API

  19. None
  20. None
  21. None
  22. You YouR API

  23. EXtra Revenues

  24. EXtra Revenues ✴QuickPrint API, 13x partner growth ✴Revenue share with

    developers ✴Apps using SDK on top charts ✴Increase in foot traffic in stores source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
  25. Wider Reach

  26. Wider Reach ✴700 partners created 50,000 third party apps/services ✴300m

    monthly uniques who see the brand on other sites ✴The API gave reach and brand awareness which would not have been possible with traditional marketing. 
 (Dick Brouwer, TripAdvisor Director of Engineering)
  27. Wider Reach

  28. Innovation

  29. Innovation ✴Only 1 app developed by Fitbit in-house ✴Third party

    apps in Fitbit’s ecosystem accumulated are worth $1m of development cost ✴Powerful to be on many platforms easily Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
  30. Efficiency

  31. Efficiency ✴Wrap every internal service with an API – or

    you are fired ✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS) Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
  32. " mobile , customer eco-system - partner eco-system . content

    distribution / API as a Business 0 An API DIFFERENT GOAL
  33. WHEN?

  34. ASAP

  35. API FiRST
 DESIGN

  36. " 1 , API

  37. API Management

  38. API Management ✴Tools to manage API program ✴Access-Control / Security

    ✴Analytics ✴Monetization ✴Developer Experience (DX)
  39. You API API Management

  40. Pivot to API

  41. Pivot to API

  42. Take-away Exposing API is not enough. Make sure you secure,

    monitor and manage APIS Consider API-first design Use APIs when you can Your API needs to be aligned with business strategy
  43. Above & Beyond

  44. Nicolas Grenié @picsoung Hacker in Residence at 3scale.net @3scale APIs

    as a growth tool for your startup Toulouse, March 31, 2016