Designing apps that people can relate too, grow fond of, and look forward to using is critical in the ever expanding and already crowded marketplace. What are some universal elements of beloved apps? What are some avoidable pitfalls of overly ambitious designs? What kind of guiding principles can we follow to make things that people fall in love with?
Zach will be talking about his challenges, misteps, and successess designing Vū, a smart news reader app available for iOS and Android, and sharing some lessons he's learned in the process. He'll also address the broader question of what makes an app great, and how empathy and emotion in interaction design can create an unforgetable, humane experience for your users.