Satish Kanwar - Making Commerce Better

Shopify is an ecommerce platform that allows people to create awesome online stores. Shopify currently hosts over 60,000 retailers that have processed over 35 million orders generating $2 billion in online sales.

The session will explore the future of retail and how mobile will accelerate the blurring lines between online and offline. It will also include thoughts on the opportunities, challenges, and progress in mobile commerce, user behaviour of merchants and customers, and unique advantages of Android.

Transcript

1. MAKING COMMERCE BETTER
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5. $2B in Sales Generated 70,000+ Active Stores 50M+ Products Sold 100+ Countries 317 Employees
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8. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Mobile Strategy
9. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Mobile Strategy
10. The Future of Retail • Truths • Predictions
11. Insane Pace of Change Retail will change more in the next 5 years than it has in the last 50 years.
12. Online Sales Aren’t King Sales online are a fraction of the pie. Their influence in the purchase process are key.
13. Mobile Shopping Rocks Shopping behaviour is being driven by mobile devices. While Android is growing, iOS dominates.
14. Millennials Want Choice • 61% demand an integrated, seamless experience regardless of channel • 81% find it important to choose pick-up or delivery options regardless of how they pay • If it’s closed, 39% will wait until tomorrow, 36% will buy it online from same place, and 22% will buy it online based on price elsewhere
15. Return of the Small Business Small businesses online account for a major share of shopping traffic, just like in brick and mortar.
16. It’s All Just Commerce
17. 1. Get an Idea 2. Build Prototype 3. Raise Funds 4. Sell Orders 5. Ship Products Value Chain Democratization
18. Value Death of the Department Store Distribution Experience
19. Experiential Retail Survives
20. 1. The Future of Retail 3. Shopify’s Mobile Strategy 2. Commerce Everywhere
21. Commerce Everywhere • Definitions • Opportunities • Some Examples
22. Mobile: Handheld devices and technology Mobile Commerce: Delivering commerce directly in the hands of consumers, anywhere they are, using technology Commerce: Activity related to buying and selling Definitions Retail: Sale of goods or services for consumption Mobile Payments: Handheld devices used to conduct a transaction otherwise needing old school stuff at a point-of-sale
23. Opportunities Value Distribution Experience
24. Opportunities Value • Promotions & Coupons • In-Store Research • Shopping Lists
25. Examples In-Store Price Comparison
26. Examples Mobile Image Recognition
27. Opportunities Distribution • Location-Based Services • Self-Serve Checkout • Mobile Payments
28. Self-Serve Checkout Examples
29. Mobile Payments Examples
30. Contactless Technology Examples
31. Opportunities Experience • In-Store Value-Adds • At-Home Value-Adds • Social Commerce • Loyalty
32. Value-Added Experiences Examples
33. Consumer to Consumer Examples
34. Customer Use Find Store Set Context Add Value Close Deal Get Paid
35. Merchant Use Sell Orders Ship Products Manage Staff Manage Money Market Products Track Customers Support Customers
36. 3. Shopify’s Mobile Strategy 1. The Future of Retail 2. Commerce Everywhere
37. Shopify’s Mobile Strategy • Why Shopify? • Merchants Today • The Roadmap Ahead
38. Shopify is a commerce platform for merchants. • Single Product Database • Online & Offline Stores • Business Ecosystem
39. “Ecommerce is a Bear” by Andy Dunn, Bonobos • Proprietary Pricing • Proprietary Selection • Proprietary Experience • Proprietary Merchandise
40. 1. Sell to customers online. 2. Sell to customers at your store. 3. Run your store everywhere.
43. What’s Next? • Democratization of Commerce • Convergence of Online & Offline • Dominance of Android Everywhere
44. 1. The Future of Retail 2. Commerce Everywhere 3. Shopify’s Mobile Strategy
45. THANK YOU