Rob Woodbridge - Don't be a Mayfly - How to lengthen the short life-span of mobile app revenue

Nothing lasts forever - especially when it comes to mobile revenue - but it is your duty to extract as much of it as possible in the time you have. In this talk you'll hear about the most prominent sources of revenue and learn ways to increase your lead conversion, user retention and revenue lifecycle for your app.

Transcript

1. DON’T BE A MAY FLY and other mobile revenue insight
3. @robwoodbridge do it
4. seeks day 3
5. seeks immortality
6. SEEKS THE next 4 hr concert
7. MAY|BOSS|WEIL CONTINUUM
8. 2,000,000 apps
9. 41 apps 150 times per day We check this thing
10. we install on average 41 apps
11. but we use regularly 6 apps
12. fucking
13. Biggest opportunity...ever
14. but...
15. fucking
16. KEVIN CHENG founder of DON.NA personal assistant app 1. When the service is at a point that the value is obvious to the user 2. When the user relies enough on the service and that removing it would be painful 3. When the company’s roadmap of features is complete ON REVENUE Based on UNTETHER.tv episode #470: Putting context and Donna Moss in your pocket – with Donna co-founder Kevin Cheng
18. you are (probably) here 1-3 days
19. why?
20. CHASING DOWNLOADS = CHASING DEATH
21. ON GAINING 5000 USERS FOR HIS APP “It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.” KEITH TEARE founder of mobile social network just.me
22. THE M-REVENUE EQUATION ADU (or AMU) = UTiA = $ ** * *** * Average Daily Users ** Average Monthly Users *** User Time in App
23. Mobile is the new smoking
24. 1. Advertising 2. Freemium 3. Premium 4. Data MOST PROMINENT REVENUE MODELS
25. CREE LAWSON This episode will be live October 24, 2013
26. BRIAN WONG To see more about KIIP, watch episode #468 on UNTETHER.tv
27. 65 million users + $251 million raised 3.5% conversion rate 96.5% will NEVER pay To see more about Evernote, watch episode #458 on UNTETHER.tv
29. JACQUELine THONG See more about UBIQI HEALTH on UNTETHER.tv episode #423
30. Build a great product that people want to use
31. Apps are deliberate revenue channels
32. Focus on elongating the life of your app - be the oldest Mayfly
33. Downloads are bullshit
34. Thank you! rob@UNTETHER.tv visit UNTETHER.tv for a free white paper on increasing mobile revenue