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Burying Hate Speech in the SERPs

Ian Lurie
October 12, 2017

Burying Hate Speech in the SERPs

Google tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.

Ian Lurie

October 12, 2017

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  1. Yep

  2. If you don’t agree with my beliefs regarding hate speech,

    and some of my politics, I am about to piss you off. I do not apologize. Send angry tweets to @portentint.
  3. “Did the Holocaust happen?” “Is the Holocaust real?” “Was the

    Holocaust real?” “The 4 million variant”
  4. I just threw them all up there on one identity.

    Maybe I get caught for setting up a blog network or something. If Google booted them, imagine the headlines…
  5. Why Jekyll? It requires no server-side software It’s text-based Short

    learning curve Still lets me use templates, etc. It’s free
  6. Result 10 hours’ work 5 deniers pushed down 1 spot

    in the SERPs 1 denier pushed off page one
  7. Longer-term Result 10 hours’ work 3 deniers pushed down 1

    spot in the SERPs 1 denier pushed off page one
  8. PPC

  9. Take this deck. Use it as a blueprint. Choose one

    issue and devote 10-20 hours, total, to it.