Data and CI for product innovation: enterprise vs. startups

Transcript

1. Product Marketing Summit
   Boston
   

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9. Industry renewal rates for eComm
   subscriptions:
   • Lower than 80%: Rates much lower than a
   one-off purchase for an equally priced product.
   • Between 80-90%: LTV is ~6 billing cycles. For
   a $120 product, LTV is $720
   • Above 90%: LTV is ~10 billing cycles.
   • Over 95%: You've something special and
   holding on to customers for (LTV) ~20 billing
   cycles.
   

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