- Bruce, high school Spanish Teacher “People describe us as digital flashcards. Even people who use lots of parts of Quizlet still describe us as flashcard.” - Vickie, Design Director at Quizlet “Quizlet is a website that you can make an account but you don’t have to, and it’s flashcards.” - Catherine, MCAT prep, USA
they see the real magic of it. “I like the Quizlet learn - it’s more interactive than flashcard.” - Julia, Year 11 student, UK “it has a bunch of better features that make it faster and easier to retain the information.” - Catherine, MCAT prep, USA “ I almost always only use Quizlet because of different learning features.” - Cindy, 2nd year prep school student, France
extremely or very valuable to them. Disinterested “If you have to study but you don’t feel like studying you can use Quizlet. I like to do the test until I master them and then I continue to do them. I like it when I master it. Rewards work.” - Catherine, MCAT prep, USA Motivated and engaged Source: Dec 2018 Quizlet Study, n=2965, User/Teacher interviews
focus. Overwhelmed I have freedom for customizations. I feel in control.” - Catherine, MCAT prep, USA “It’s great for when things feel overwhelming.” - Julia, Year 11 student, UK “It’s an app that you can control. Quizlet isn’t forced, you can practice anyway you like.” - Numair, HS Freshman, USA In control and focused Source: Dec 2018 Quizlet Study, n=1641, User/Teacher interviews
different things you can find if you’re struggling,” - Numair, HS Freshman, USA “When there is a question I’m confused on I can go to Quizlet.” - Julia, Year 11 student, UK Supported Source: Student/Teacher interviews
class Anxious “It makes me feel proud of myself. I feel more confident and happier that I have something I can depend on.” - Numair, HS Freshman, USA “I know if I put in the time, I will know the material.” - Catherine, MCAT prep, USA “It gave me a sense of achievement.” - Julia, Year 11 student, UK Confident and proud Source: Aug 2018 Quizlet Study, n=1110, User/Teacher interviews
them 2. Coach every student through enjoyable, efficient routines 3. Build momentum through quick wins and relentless focus Purpose Make every student unstoppable Belief With tenacity and guidance anyone can learn anything
wasn’t easy. Because learning isn’t easy. It’s an adventure full of twists and turns, detours and bumps in the road, unexpected and delightful pit stops. But in the end, it’s worth it. Because every new thing you learn is something you’ve conquered, a secret you uncovered, a prize you get to keep. So keep going. There’s something else to learn right now. Something new to master. Something that will bring you a little bit closer to your goal. Something to celebrate. Learn on.
brand to life through marketing? in new markets? - Use social channels to challenge and reward student progress? To build the confidence of a generation? To help them take control of their learning? To connect a community of unstoppable students? - PROVE the story of student transformation? to teachers? - Create new benefits and reasons to upgrade? (e.g. guarantees, trials, services, content/expertise) - Create a physical presence at events or on campuses? - Create programs that reward tenacious students from underserved communities?