Tim McCoy - How to get your designers to love you

Tim McCoy's presentation at Products Are Hard 2012

Transcript

1. How to get your designers to love you Tim McCoy Director of User Experience UniversityNow | unow.com
2. The four keys to a designer’s heart
3. The four keys to a designer’s heart
4. The four keys to a designer’s heart
5. The four keys to a designer’s heart Understand what they do 1
6. The four keys to a designer’s heart Understand what they do Give them the access they need 1 2
7. The four keys to a designer’s heart Understand what they do Give them the access they need Be a partner 1 2 3
8. The four keys to a designer’s heart Understand what they do Give them the access they need Be a partner Utilize their broad perspective 1 2 3 4
9. Design is how it works 1 Understand their role
10. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” Design is how it works — Steve Jobs “Most people make the mistake of thinking design is what it looks like. 1 Understand their role
11. To design, you must work with: 2 Give them access
12. To design, you must work with: 2 Give them access customers + users
13. To design, you must work with: 2 Give them access customers + users objectives executives +
14. To design, you must work with: 2 Give them access customers + users objectives executives + developers technology +
15. To design, you must work with: 2 Give them access customers + users objectives executives + developers technology + metrics
16. To design, you must work with: 2 Give them access customers + users objectives executives + developers technology + metrics
17. We are all us — there is no them 3 Be a partner
18. We are all us — there is no them 3 Be a partner
19. Product Mgmt + UX = Product Stewardship 4 Utilize their broad perspective
20. Product Mgmt + UX = Product Stewardship 4 Utilize their broad perspective
21. Product Mgmt + UX = Product Stewardship 4 Utilize their broad perspective Product Manager • Represent business and customer needs • Understand market opportunities • Communicate project status • Prioritize features and releases • Collaborate with team
22. Product Mgmt + UX = Product Stewardship 4 Utilize their broad perspective Product Manager • Represent business and customer needs • Understand market opportunities • Communicate project status • Prioritize features and releases • Collaborate with team UX Design & Strategy • Represent user needs and goals • Manage product vision, framework • Provide creative direction • Collaborate with team
23. The four keys to a designer’s heart Understand what they do 1 2 3 4 Give them the access they need Be a partner Utilize their broad perspective
24. The four keys to a designer’s heart Understand what they do 1 2 3 4 Give them the access they need Be a partner Utilize their broad perspective Design is how it works Users, Executives, Technologists, Data Collaborate! — we are all us Product Stewardship
25. Thank you Tim McCoy Director of User Experience UniversityNow | unow.com tim@unow.com | @seriouslynow
26. Photo credits flickr.com/photos/nicsuzor/2554668884 flickr.com/photos/58753905@N00/5451255738 flickr.com/photos/jflinchbaugh/2330767834 flickr.com/photos/boston_public_library/6383741351 flickr.com/photos/thivierr/1237990260 flickr.com/photos/tonz/2852783931