Kate Carruthers - Hardware is Hard

If you think software products are a challenge then you should try hardware. Kate Carruthers of MooresCloud explains that hardware takes the challenge of creating new products and bringing them to market to a whole new level.

Transcript

1. Hardware is Hard A story about bringing Holiday, intelligent connected lighting, to life… Kate Carruthers Oct 2013
2. Products are hard Even with the resources of a big organisation behind a new product, it’s still hard
3. Startups are hard too Source: Entrepreneur Weekly, Small Business Development Center, Bradley Univ, University of Tennessee Research http://www.statisticbrain.com/startup-failure-by-industry/
4. Year 1 25% fail Year 2 36% fail Year 3 44% fail “Knowledge is a terrible burden. It may help you, but it might also destroy you.” - James Patterson
6. Hardware • More moving parts • Needs diverse skills • Requires longer lead times
7. Formed September 2012, Incorporated February 2013 ‘Internet-of-Things’ hardware, apps and services
 
 
 
 
 
 
 
 Initial design, ‘Light’, received huge response in press
8. Research revealed product design with a much stronger consumer response March 2013 refocus to bring new product to market Holiday lighting $10B/year global market MooresCloud seeks to capture 1% of market within 5 years Design concept - February 2013
10. The devil is in the details…
12. World’s first programmable, interactive LED fairy lights 50 Independently-addressable LEDs,16M colours, 7m string Embedded LINUX computer, WiFi & Internet Endless variations of colour, pattern and animation Controlled by buttons, smartphone, tablet, PC or Internet Unique Web-based interface works across all devices
13. HOLIDAY Manufacturing prototype - May 2013
14. HOLIDAY Web Apps - Sept 2013
16. Published 22 September Orders doubled overnight! Many buyers in US & EU Order book now at $150K ! ! Articles in other magazines forthcoming.
18. The first 3rd-party app developers for Holiday by MooresCloud, Hobart’s Secret Lab have written a app for iOS that transforms any song in an iTunes library into a festival of light and colour and animation! ! MooresCloud has worked closely with Secret Lab to make their app beautiful, responsive and absolutely engaging, the first of many apps we will create in partnership with developers.
19. Products happen at the intersection of culture, team, and creativity
20. Design is key and is enabled by critical conversations
21. Parallel streams Front end development Back end development Software engineering Operations management Sales Marketing Testing Industrial design Hardware design Hardware engineering Manufacturing Logistics Legal and compliance Certification
22. Key Ingredients Solid team Mission clarity Everyone contributes – no 
 freeloaders Skilled and well-aligned 
 partners 
 Source: http://www.mediamum.net
23. Key Ingredients Focus: Business goals Customer needs Role clarity Scope exclusions Quality standards Shipping product Source: http://www.mediamum.net
24. Kate Carruthers info@moorescloud.com http://moorescloud.com @MooresCloud