Service Design for Social Innovation in Uganda

Valentina Salvi
ProfsoUX 2020

This presentation is targeted at researchers, designers, and change makers.

I recently visited Uganda on behalf of the charity ‘Plan International’ to understand how as a charity, they can support marginalized girls in rural areas of Uganda to secure sustainable employment / entrepreneurship, whilst at the same time positively impacting the environment.

I will share my experience of putting some of the Sustainable Development Goals by the United Nations at the center of my research work, my approach on field, the tools I applied and the key principles/tips I extracted from this and other projects in Africa on how to successfully apply Service Design for Social Innovation in vulnerable contexts.

Transcript

1. SERVICE DESIGN FOR SOCIAL INNOVATION IN UGANDA. Valentina Salvi Plan International
3. My story. Challenge Design research Next steps & conclusion Design sprint Concept 2 1 3 4 5
4. Challenge How can we support marginalised girls aged 14-24 in rural Uganda so that they can secure employment / entrepreneurship while positively impacting the environment?
5. Challenge Gender inequality Youth unemployment Climate change
6. Design research Generative research is an approach involving collaborative methods as a way to empathize with users and collect knowledge that is difficult to express with words.
7. Design research Co-creation Qualitative research
8. Design research Co-creation Stakeholders & partners
9. Design research Co-creation End users
10. Design research Co-creation – The Big 4
11. Design research Co-creation – The Future CV
12. Design research Qualitative research Interviews
13. Design research Qualitative research Card sorting
14. Design research Qualitative research Shadowing
15. Organic agriculture as the way to go.
16. Design sprint
17. Design sprint
18. Design sprint
19. Design sprint
20. An urban farming adaptation… Concept
21. An urban farming adaptation into the rural environment… Concept
22. An urban farming adaptation into the rural environment, including a strong training component on organic agriculture techniques… Concept
23. An urban farming adaptation into the rural environment, including a strong training component on organic agriculture techniques, allowing a produce meeting market standards to be sold at a higher price for extra income. Concept
24. Next steps 1.Establish local partnerships 2. Set up supply chain & conduct market scan 3. Arrange pilot testing
25. Conclusion Don’t lecture Don’t overcomplicate it Don’t set unrealistic expectations Don’t underestimate local support
26. Be human first Consider artifacts to trigger conversations Accept to let go Leave something behind Conclusion
28. THANK YOU SPASIBO GRAZIE MILLE Valentina Salvi Plan International @val_salvi