Build RELEVANT content by researching your audience on all organic channels

Join Ray as he takes us through how he researches audience's across multiple organic channels, including TikTok, Instagram and Reddit to create relevant content for search.

Discover his strategic approach to using these platforms for developing content that speaks the same language as your audience.

Transcript

1. Build RELEVANT content by researching your audience on all organic channels Ray Saddiq The Social Diary @RaySaddiq1 Speakerdeck.com/RaySaddiq
2. Hello! Platforms 👇🏽 Brands I’ve worked with 👇🏽 Ray Saddiq - Organic Growth Consultant R A Y S A D D I Q R A Y S A D D I Q 1
3. Why look at TikTOk when I have Ahrefs? R A Y S A D D I Q R A Y S A D D I Q 1
4. When I say keyword research you are probably thinking something like this R A Y S A D D I Q R A Y S A D D I Q 1
5. R A Y S A D D I Q R A Y S A D D I Q 1
6. Subheading ‘’Mike never tried to rap like Pac, Pac never tried to sing like Mike’’ R A Y S A D D I Q R A Y S A D D I Q 1
7. What does content mean to you? R A Y S A D D I Q R A Y S A D D I Q 1
8. The language that you speak to your audience in R A Y S A D D I Q R A Y S A D D I Q 1
9. R A Y S A D D I Q R A Y S A D D I Q 1
10. Look at how much content is consumed outside of Google R A Y S A D D I Q R A Y S A D D I Q 1
11. R A Y S A D D I Q R A Y S A D D I Q 1
12. Google is not the only place people search R A Y S A D D I Q R A Y S A D D I Q 1
13. R A Y S A D D I Q R A Y S A D D I Q 1
14. Google is not being replaced, the search journey is growing R A Y S A D D I Q R A Y S A D D I Q 1
15. Platform diversity keeps our content relevant R A Y S A D D I Q R A Y S A D D I Q 1
16. in this current climate R A Y S A D D I Q R A Y S A D D I Q 1
17. “SEO Heist” “Automate all your content” “Copy your competitors” “Just make the content longer” "Rank first, quality second" "Content quantity over content quality" “Optimise later” “Why hire a writer?”
18. “The only way to be indispensable is to be different.” -Seth Godin R A Y S A D D I Q R A Y S A D D I Q 1
19. Take a break from the data R A Y S A D D I Q R A Y S A D D I Q 1
20. R A Y S A D D I Q R A Y S A D D I Q 1
21. R A Y S A D D I Q R A Y S A D D I Q 1
22. Expectations Vs Reality R A Y S A D D I Q R A Y S A D D I Q 1
23. This isn’t always the case :( R A Y S A D D I Q R A Y S A D D I Q 1
24. R A Y S A D D I Q R A Y S A D D I Q 1
25. How does this work tho? R A Y S A D D I Q R A Y S A D D I Q 1
26. Step 1. Buld your buyer persona R A Y S A D D I Q R A Y S A D D I Q 1
27. R A Y S A D D I Q R A Y S A D D I Q 1
28. R A Y S A D D I Q R A Y S A D D I Q 1
29. Look like this R A Y S A D D I Q R A Y S A D D I Q 1 HubSpots Persona Maker
30. Step 2. Use the personas to understand where they hang out online R A Y S A D D I Q R A Y S A D D I Q 1
31. R A Y S A D D I Q R A Y S A D D I Q 1
32. Yes scroll your feeds, get that screen time up R A Y S A D D I Q R A Y S A D D I Q 1
33. Get out a notepad R A Y S A D D I Q R A Y S A D D I Q 1
34. Seed keywords + R A Y S A D D I Q R A Y S A D D I Q 1
35. Topic: Dune 2 Who won the fight at end of dune? R A Y S A D D I Q R A Y S A D D I Q 1
36. R A Y S A D D I Q R A Y S A D D I Q 1
37. TikTok language like ‘Pump Cover’ R A Y S A D D I Q R A Y S A D D I Q 1
38. Step 3. ‘Manually‘ sort data R A Y S A D D I Q R A Y S A D D I Q 1
39. + R A Y S A D D I Q R A Y S A D D I Q 1
40. Create something like this R A Y S A D D I Q R A Y S A D D I Q 1
41. Step 4. Make these ideas come to life R A Y S A D D I Q R A Y S A D D I Q 1
42. Please check for cannibalisation on this keyword list R A Y S A D D I Q R A Y S A D D I Q 1
43. R A Y S A D D I Q R A Y S A D D I Q 1
44. R A Y S A D D I Q R A Y S A D D I Q 1
45. Use social media to inform your content strategy R A Y S A D D I Q R A Y S A D D I Q 1
46. Don’t fear zero search volume R A Y S A D D I Q R A Y S A D D I Q 1
47. Speak the language of your audience R A Y S A D D I Q R A Y S A D D I Q 1
48. Have fun, that's what creating content should be about R A Y S A D D I Q R A Y S A D D I Q 1
49. R A Y S A D D I Q Thank You R A Y S A D D I Q 1 R A Y 5 E O