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Sally Shepard - Embracing the Internet of Things for cats @ #Pragma 2015

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October 10, 2015

Sally Shepard - Embracing the Internet of Things for cats @ #Pragma 2015

1fa9cb8c7997c8c4d3d251fb5e41f749?s=128

Realm

October 10, 2015
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  1. Embracing the Internet of Things for cats Sally Shepard @mostgood

  2. For cats??

  3. None
  4. None
  5. Why am I here to talk about cat wearables?

  6. Should I stay or should I go?

  7. Redundancy!

  8. “What about wearables for cats?”

  9. “Wearables for cats!” !

  10. None
  11. None
  12. Finding problems

  13. MEET PAVLO

  14. None
  15. None
  16. None
  17. None
  18. Cat research

  19. Over 55% of cats are overweight or obese.

  20. 200-300 million cats are kept as pets.

  21. 110-165 million potential users

  22. None
  23. None
  24. Solving problems

  25. What causes obesity in cats?

  26. Diet

  27. > burned consumed

  28. None
  29. Requirement gathering

  30. Track cat activity.

  31. Make cat active.

  32. Something needs to store and send data to the ..

  33. #

  34. “brain” Toy Collar # ☁

  35. “brain” Toy Collar # ☁

  36. What’s the existing market like?

  37. None
  38. First to market means very little.

  39. $

  40. Prototyping

  41. Lean Prototyping

  42. “brain” Toy Collar # ☁

  43. “brain” Toy Collar

  44. Toy Collar

  45. Toy Collar

  46. Collar

  47. Lean collar prototype

  48. None
  49. Minimum: - track movement - communicate

  50. MetaWear: www.mbientlab.com

  51. Faster Prototyping (board)

  52. None
  53. “temporary brain” Toy Collar

  54. None
  55. None
  56. None
  57. Toys

  58. Lean toy prototypes

  59. None
  60. Smart air flow ball

  61. Smart egg Toy

  62. “temporary brain” Toy Collar

  63. None
  64. Cat steps are not the same as human steps.

  65. Raw data.

  66. Quantify.

  67. Following the cat around. Jump Walking Sleeping Grooming Eating Running

  68. None
  69. Lots of data.

  70. A less Lean tangent: Kinect

  71. User testing with cats

  72. User testing with humans

  73. “A cat is a puzzle for which there is no

    solution.” - Hazel Nicholson
  74. “A cat will do what it wants when it wants,

    and there’s not a thing you can do about it.” - Frank Perkins
  75. Challenges of testing

  76. None
  77. None
  78. The future!

  79. Super-smart toys

  80. CTaaS (cat toys as a service)

  81. Collar attachment

  82. Track additional behaviours.

  83. %%%%%%%%%%% %%%%%%%%%%% %%%%%%%%%%% %%%%%%%%%%% %%%%%%%%%%%

  84. 1) Cats 2) Internet 3) ???? 4) &&&&

  85. Hire some awesome people.

  86. A cool name.

  87. '

  88. hardware possible

  89. You can always make it leaner.

  90. As long as you are solving a problem, nothing is

    too silly.
  91. Thank you for listening! Sally Shepard - @mostgood Pavlo (cat)

    - @UIKitten
  92. Questions?