Jeff Schox: Understanding Abstraction Layers for Effective Communication in the Phases of a Startup

Workshop at REE Europe 2012. www.ree.fi

Transcript

1. Stanford d.school course proposal 1. prototype 2. iterate 3. adjust and optimize
2. JEFFREY SCHOX, ESQ. SCHOX PATENT GROUP LINKEDIN: JSCHOX TWITTER: JSCHOX UNDERSTANDING ABSTRACTION LAYERS FOR EFFECTIVE COMMUNICATION IN THE PHASES OF A STARTUP.
3. Who am I?
4. TECH BUSINESS LEGAL patent attorney angel investor advisor
5. ★ developing the minimum viable product ★ capturing inventions ★ pitching investors ★ convincing the first employee to join team ★ naming projects ★ leading multidisciplinary technology teams ★ reporting to investors ★ on-boarding new employees
6. Effective communications in these situations is essential. This is often where startups struggle.
7. What if we could teach effective communication?
8. What is effective communication? 1. perceiving the speaker, listener, environment 2. choosing abstraction layer 3. choosing the right medium 4. adjusting
9. ★ capturing inventions 1. perceiving the speaker, listener, environment 2. choosing abstraction layer 3. choosing the right medium 4. adjusting
10. ★ developing the minimum viable product ★ capturing inventions ★ pitching investors ★ convincing the first employee to join team ★ naming projects ★ leading multidisciplinary technology teams ★ reporting to investors ★ on-boarding new employees
11. through each stage of the startup... 1. provide the theory of communication 2. have the students recall bad examples 3. provide guest speakers with good examples 4. practice 5. critique What if we could teach effective communication?
12. Stanford d.school course proposal 1. prototype 2. iterate 3. adjust and optimize
13. Stanford d.school course proposal 1. prototype 2. iterate << feedback? 3. adjust and optimize
14. JEFFREY SCHOX, ESQ. SCHOX PATENT GROUP LINKEDIN: JSCHOX TWITTER: JSCHOX THANKS!