Introduction to Green-e Marketplace for Businesses and Products

This introduction to Green-e’s certification program for businesses and products will give an overview of how organizations of all sizes can promote their environmental sustainability through participation in Green-e—North America’s largest certification program for renewable energy. This free webinar will explain:

• Why companies choose to go green with clean energy
• The basics of renewable energy purchasing by businesses
• How organizations using 100% renewable energy can certify themselves and their products through Green-e
• Expanded marketing and promotional benefits and new sales tools offered to Green-e participants
• How environmental sustainability through clean energy use can boost sales and appeal to customers who prefer products with better environmental performance. Originally aired March 17, 2016.

Transcript

1. Introduction to Green-e Marketplace for Businesses and Products
2. Elliott Engelmann Green-e Customer Relationship Associate elliott.engelmann@resource-solutions.org (415) 568-4280
3. Presentation Roadmap • Introduction • Brief Overview of Green-e • How to Source Renewable Energy • Green-e for Businesses and Products - Corporate - Products - Printers - Events • Benefits of Green-e • Other Ways to Get Involved • Q&A
4. Overview of Green-e
6. Center for Resource Solutions • Established in 1997 • Market and policy solutions to advance renewable energy • Consistent monitoring of the energy policy landscape • Recognized by:
7. Qualifying Renewable Energy Resource Types Wind Solar Biomass Small Hydro Geothermal Wave/Tidal
8. How to Source Renewable Energy
9. Green-e for Renewable Energy • Certification of five product types: - Renewable energy certificates (RECs) - Utility green pricing programs - Competitive electricity products - Onsite renewable energy - Direct PPAs • Covers all 50 states
10. What is a REC? www.resource-solutions.org/learn
11. Certified Electricity Options
12. How to Purchase Green-e Certified Renewable Energy www.green-e.org/buy For retail renewable Search by: • Location • Product type • Resource type
13. Onsite Renewable Energy • Qualifying resource type - Green-e Energy National Standard • Grid-connected • REC ownership
14. Direct PPAs • Source RECs directly from a renewable energy generator • Green-e certifies the transaction • Annual audit • Third-party assurances from Green-e
15. Green-e for Businesses and Products
16. Green-e for Businesses and Products Or that a product has been made using 100% renewable energy The Green-e logo indicates that a business purchases enough renewable energy to cover their electricity usage
17. Green-e for Businesses and Products • Use of the Green-e logo • Claims development and verification • Communications support • Market oversight
18. General Program Requirements • Purchase Green-e certified renewable energy • And/or generate renewable energy from a qualifying resource • Pay fee, assessed based on annual revenue • Sign Logo Use Agreement and submit annual attestation forms - Proof of purchase/generation - Electricity consumption
19. Program Overview Business Operations Requirements: • Source a “qualifying amount” of renewable energy based on electricity load Logo uses: • Website • Marketing materials • Sales collateral • Social media • Ads • Display
21. Program Overview Products Requirements: • Cover 100% of product manufacturing for products carrying the logo • Cover 100% of company headquarters electricity use Logo uses: • On-product • Web, marketing, sales, ads, etc…
22. Over 500 Certified Products
23. Program Overview Printers Requirements: • Cover 100% of annual electricity load with renewable energy purchase or onsite generation • Source paper from Green-e certified paper manufacturers Logo uses: • Printed materials for customers • Website/marketing use
24. Program Overview Printers
25. Program Overview Events • Purchase Green-e certified carbon offsets to match 100% of the emissions associated with the event • And/or purchase Green-e certified renewable energy for 100% of event’s electricity consumption • Launched at Greenbuild 2014
26. Program Fees *Printers and Events are subject to a different fee schedule
27. Benefits of Green-e
28. Why Communicate About Sustainability? • 62% of consumers say they would be more willing to buy products from brands using wind energy • 88% of consumers say they are more loyal to companies that support social and environmental issues • 52% of consumers check product packaging to ensure sustainable impact
29. Why Green-e? • Recognized by over 54 million Americans • 60,000 businesses purchase Green-e certified • Differentiate your company • Strengthen brand loyalty • Product advocacy • Trusted 3rd party assurance
30. Program Benefits • Sales kit - Sales deck - Sales team training call • Communications guide • Social media kit - Infographics - Micrographics • Web banners/graphics • Case studies • Dedicated resource page
31. Green-e International • Developing an international Green-e Energy standard • Opportunities for purchasers to get involved in market research and development • Green-e for businesses and products to be available in other markets
32. Renewable Energy Markets Conference
33. Questions & Answers
34. Elliott Engelmann Green-e Customer Relationship Associate elliott.engelmann@resource-solutions.org (415) 568-4280 @GreeneMarktplc Resources: www.green-e.org/marketplace www.resource-solutions.org/learn www.renewableenergymarkets.com