Introduction to Green-e Marketplace for Businesses and Products

This introduction to Green-e’s certification program for businesses and products will give an overview of how organizations of all sizes can promote their environmental sustainability through participation in Green-e—North America’s largest certification program for renewable energy. This free webinar will explain:

• Why companies choose to go green with clean energy
• The basics of renewable energy purchasing by businesses
• How organizations using 100% renewable energy can certify themselves and their products through Green-e
• Expanded marketing and promotional benefits and new sales tools offered to Green-e participants
• How environmental sustainability through clean energy use can boost sales and appeal to customers who prefer products with better environmental performance. Originally aired March 17, 2016.

Transcript

1. Introduction to Green-e Marketplace
   for Businesses and Products
   

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2. Elliott Engelmann
   Green-e Customer Relationship Associate
   elliott.engelmann@resource-solutions.org
   (415) 568-4280
   

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3. Presentation Roadmap
   • Introduction
   • Brief Overview of Green-e
   • How to Source Renewable Energy
   • Green-e for Businesses and Products
   - Corporate
   - Products
   - Printers
   - Events
   • Benefits of Green-e
   • Other Ways to Get Involved
   • Q&A
   

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4. Overview of Green-e
   

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6. Center for Resource Solutions
   • Established in 1997
   • Market and policy solutions to advance renewable
   energy
   • Consistent monitoring of the energy policy landscape
   • Recognized by:
   

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7. Qualifying Renewable Energy
   Resource Types
   Wind
   Solar
   Biomass
   Small Hydro
   Geothermal
   Wave/Tidal
   

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8. How to Source Renewable Energy
   

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9. Green-e for Renewable Energy
   • Certification of five product types:
   - Renewable energy certificates (RECs)
   - Utility green pricing programs
   - Competitive electricity products
   - Onsite renewable energy
   - Direct PPAs
   • Covers all 50 states
   

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10. What is a REC?
    www.resource-solutions.org/learn
    

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11. Certified Electricity Options
    

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12. How to Purchase Green-e
    Certified Renewable Energy
    www.green-e.org/buy
    For retail renewable
    Search by:
    • Location
    • Product type
    • Resource type
    

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13. Onsite Renewable Energy
    • Qualifying resource type
    - Green-e Energy National Standard
    • Grid-connected
    • REC ownership
    

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14. Direct PPAs
    • Source RECs directly from a renewable energy
    generator
    • Green-e certifies the transaction
    • Annual audit
    • Third-party assurances from Green-e
    

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15. Green-e for Businesses and Products
    

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16. Green-e for Businesses
    and Products
    Or that a product has been made
    using 100% renewable energy
    The Green-e logo indicates
    that a business purchases
    enough renewable energy to
    cover their electricity usage
    

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17. Green-e for Businesses
    and Products
    • Use of the Green-e logo
    • Claims development and verification
    • Communications support
    • Market oversight
    

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18. General Program
    Requirements
    • Purchase Green-e certified renewable energy
    • And/or generate renewable energy from a
    qualifying resource
    • Pay fee, assessed based on annual revenue
    • Sign Logo Use Agreement and submit annual
    attestation forms
    - Proof of purchase/generation
    - Electricity consumption
    

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19. Program Overview
    Business Operations
    Requirements:
    • Source a “qualifying amount” of renewable
    energy based on electricity load
    Logo uses:
    • Website
    • Marketing materials
    • Sales collateral
    • Social media
    • Ads
    • Display
    

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21. Program Overview
    Products
    Requirements:
    • Cover 100% of product manufacturing
    for products carrying the logo
    • Cover 100% of company headquarters
    electricity use
    Logo uses:
    • On-product
    • Web, marketing, sales, ads, etc…
    

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22. Over 500 Certified Products
    

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23. Program Overview
    Printers
    Requirements:
    • Cover 100% of annual electricity
    load with renewable energy
    purchase or onsite generation
    • Source paper from Green-e
    certified paper manufacturers
    Logo uses:
    • Printed materials for customers
    • Website/marketing use
    

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24. Program Overview
    Printers
    

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25. Program Overview
    Events
    • Purchase Green-e certified carbon offsets to
    match 100% of the emissions associated with the
    event
    • And/or purchase Green-e certified renewable
    energy for 100% of event’s electricity
    consumption
    • Launched at Greenbuild 2014
    

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26. Program Fees
    *Printers and Events are subject to a different fee schedule
    

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27. Benefits of Green-e
    

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28. Why Communicate About
    Sustainability?
    • 62% of consumers say they would be more
    willing to buy products from brands using wind
    energy
    • 88% of consumers say they are more loyal to
    companies that support social and
    environmental issues
    • 52% of consumers check product packaging to
    ensure sustainable impact
    

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29. Why Green-e?
    • Recognized by over 54
    million Americans
    • 60,000 businesses purchase
    Green-e certified
    • Differentiate your company
    • Strengthen brand loyalty
    • Product advocacy
    • Trusted 3rd party assurance
    

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30. Program Benefits
    • Sales kit
    - Sales deck
    - Sales team training call
    • Communications guide
    • Social media kit
    - Infographics
    - Micrographics
    • Web banners/graphics
    • Case studies
    • Dedicated resource page
    

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31. Green-e International
    • Developing an international Green-e Energy
    standard
    • Opportunities for purchasers to get involved in
    market research and development
    • Green-e for businesses and products to be
    available in other markets
    

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32. Renewable Energy Markets
    Conference
    

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33. Questions & Answers
    

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34. Elliott Engelmann
    Green-e Customer Relationship Associate
    elliott.engelmann@resource-solutions.org
    (415) 568-4280
    @GreeneMarktplc
    Resources:
    www.green-e.org/marketplace
    www.resource-solutions.org/learn
    www.renewableenergymarkets.com
    

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