Sustainable Print Matters: An Introduction to Green-e re:print

Businesses in the Mid-Atlantic region are more concerned than ever about both the environmental impact of their operations and their bottom line. Green-e, a leader in renewable energy since 1997, has created a new supply chain sustainability tool that can help organizations lower their printing footprint and drive opportunities to connect with new customers. Participants in this webinar joined Orrin Cook, Green-e Marketplace Manager, for an introduction to the Green-e re:print program and Laura Pagliarulo, Manager, Green Products, WGES, to hear how the company has implemented and benefited from the program.

Transcript

1. April  3,  2013  
    
   Orrin  Cook  
   Green-­‐e  Marketplace  Manager  
   Center  for  Resource  Solu>ons  
   415-­‐561-­‐2106  
   marketplace  |at|  resource-­‐solu>ons.org  
      
    
   Brendan  Cook  
   Green-­‐e  Marketplace  Senior  Analyst  
   Center  for  Resource  Solu>ons  
   415-­‐561-­‐2100  
   marketplace  |at|  resource-­‐solu>ons.org  
   

   View Slide

2. Outline  
   1.  Introduc>on  
   2.  Overview  of  Green-­‐e  re:print  
   3.  Why  Green-­‐e  re:print?  
   4.  WGES  &  re:print  
   5.  Q&A  
   

   View Slide

3. View Slide

4. •  Customers  must  purchase  or  generate  a  
   minimum  amount  of  renewable  energy  
   •  Logo  can  be  used  on  consumer  goods  
   manufactured  with  100%  renewable  energy  
   •  Helps  demonstrate  environmental  
   commitment  and  use  of  renewable  energy  
   CerMficaMon  Program  for  Renewable  Energy  Purchasers  
   

   View Slide

5. View Slide

6. 1.  IntroducMon  
   2.  Overview  of  Green-­‐e  re:print  
   3.  Why  Green-­‐e  re:print?  
   4.  WGES  &  re:print  
   5.  Q&A  
   Outline  
   

   View Slide

7. a  renewable  energy  supply  chain  
   cerMficaMon  for  the  prinMng  and  
   paper  industry  
   

   View Slide

8. Centered  on  Forest  Management
    
   Current  Prin>ng  and  Paper  
   Cer>fica>on  Programs  
   

   View Slide

9. Paper  
   •  4th  most  energy  intensive  behind  oil/coal    
            manufacturing  and  chemicals  manufacturing  
    
   •  11%  of  domesMc  manufacturing’s  energy  use  
    
   Prin>ng  
   •  Nearly  1  million  employed  
   •  45  trillion  pages  printed  annually    
   Paper  &  Prin>ng  Industries  
   

   View Slide

10. How  it  Works  
    

    View Slide

11. Eligible  Usage  Types  
    

    View Slide

12. Grays Harbor ‘A’ 1001
    Grays Harbor ‘B’ 1002
    Sappi ‘C’ 1003
    Mohawk ‘X’ 1004
    Neenah ‘Y’ 1005
    Monadnock ‘Z’ 1006
    EnviroPrint USA 5001
    J.S. McCarthy 5002
    Nicholas Earth 5003
    Original Impressions 5006
    Year Assigned
    Printer #
    Assigned
    Paper #
    Tracking  the  Claim  
    

    View Slide

13. Fees  for  Printers  
    

    View Slide

14. Process  for  
    Customer  
    

    View Slide

15. Printers  in  D.C.  Area
     
    

    View Slide

16. Other  East  Coast  Printers
     
    

    View Slide

17. Examples  
    

    View Slide

18. Outline  
    1.  IntroducMon  to  Green-­‐e  
    2.  Overview  of  Green-­‐e  re:print  
    3.  Why  Green-­‐e  re:print?  
    4.  WGES  &  re:print  
    5.  Q&A  
    

    View Slide

19. View Slide

20. Consumer  Driven  Demand  
    50%  want  companies  to  be  more  environmentally  friendly  
    54%  prefer  to  buy  from  environmentally  friendly  companies  
    55%  want  companies  to  use  renewable  energy  
    80%  care  about  the  use  of  renewable  energy  
    

    View Slide

21. Green-­‐e  Recogni>on  
    BBMG Study: Green-e Recognition at 21% Nationally in 2009
    

    View Slide

22. Addi>onal  Benefits  
    

    View Slide

23. Outline  
    1.  IntroducMon  to  Green-­‐e  
    2.  Overview  of  Green-­‐e  re:print  
    3.  Why  Green-­‐e  re:print?  
    4.  WGES  &  re:print  
    5.  Q&A  
    

    View Slide

24. Washington  Gas  Energy  Services  
    Using  Re:print  to  Further  Sustainability  Efforts  
    Laura  Pagliarulo,  LEED  AP  
    Manager,  Green  Products  
    lpagliarulo@wges.com  
    

    View Slide

25. Washington  Gas  Energy  Services  (WGES)  
    •  Headquartered  in  Herndon,  Va.,  Washington  Gas  Energy  
    Services  is  an  affiliate  of  Washington  Gas  Light  Company  
    and  a  subsidiary  of  WGL  Holdings,  Inc.  
    •  One  of  the  largest  and  longest-­‐serving  green  energy  
    suppliers  in  the  Mid-­‐AtlanMc  
    •  In  2011,  the  U.S.  Department  of  Energy  (DOE)  named  
    WGES  the  Green  Power  Supplier  of  the  Year  in  the  non-­‐
    uMlity  category  
    •  Achieve  overall  GHG  emissions  reducMons  through  
    internal  greening  efforts,  and  by  promoMng  green  energy  
    products  to  our  customer  base  
     
    

    View Slide

26. Reasons  for  Adop>ng  Re:print  
    •  Alignment  with  our  corporate  sustainability  and  GHG  
    reducMon  goals  
    •  WGL-­‐  reducMon  goal  of  70%  in  internal  operaMons  by  
    2020  based  on  2008  baseline  
    •  Supports  exisMng  green  procurement  policy  
    •  Alignment  with  WGES’  long  standing  environmental  
    commitment  and  with  our  company  brand  
    •  What  our  customers  want  
    •  Desire  to  have  an  energy  supplier  that  ‘walks  the  talk’  
    •  Third  party  cerMficaMon  provides  addiMonal  assurance  
     
    

    View Slide

27. Experiences  with  Re:print  to  Date  
    •  As  of  November  2012,  all  WGES  markeMng  materials  are  
    re:print  cerMfied  
    •  Very  lifle  (if  any)  incremental  cost  difference  for  
    prinMng  jobs  
    •  Easy  to  parMcipate  
    •  WGES  demand  for  re:print  cerMfied  material  has  led  to  
    increased  program  parMcipaMon  among  area  printers  
     
     
     
    

    View Slide

28. Outline  
    1.  IntroducMon  to  Green-­‐e  
    2.  Overview  of  Green-­‐e  re:print  
    3.  Why  Green-­‐e  re:print?  
    4.  WGES  &  re:print  
    5.  Q&A  
    

    View Slide

29. Orrin  Cook  
    Green-­‐e  Marketplace  Manager  
    Center  for  Resource  SoluMons  
    415-­‐561-­‐2106  
    orrin|at|  resource-­‐soluMons.org  
    Twitter: @greenemarktplc
    Brendan  Cook  
    Green-­‐e  Marketplace  Senior  Analyst  
    Center  for  Resource  SoluMons  
    415-­‐568-­‐4280  
    brendan  |at|  resource-­‐soluMons.org  
    

    View Slide