A Stickier Web

Using current trends and techniques this brief presentation outlines how web owners and architects could increase engagement with their visitors by achieving stickier content.

Transcript

1. A Stickier Web Rob Humphries Web & UI Designer Monday, 22 October 2012
2. So, what is “Sticky Content”? Monday, 22 October 2012
3. Monday, 22 October 2012
4. Web Developers know a lot <brain /> Monday, 22 October 2012
5. Sticky? Social Informative Productive Fun! Easy Buy me Monday, 22 October 2012
6. We must enjoy it! Monday, 22 October 2012
7. So, what’s the secret? Monday, 22 October 2012
8. A lot of effort Monday, 22 October 2012
9. Monday, 22 October 2012
10. Everywhere Monday, 22 October 2012
11. Is it working? Monday, 22 October 2012
12. “...experienced and not seen.” Jared Spool Monday, 22 October 2012
13. Keep it simple Monday, 22 October 2012
14. Pandora - My design Monday, 22 October 2012
15. ...Hicks Law... William Edmund Hick - Psychology Of Choice Monday, 22 October 2012
16. “Satisfying and enjoyable to use” Monday, 22 October 2012
17. Emphasis on ease of use Monday, 22 October 2012
18. good UI = good foundations Monday, 22 October 2012
19. Monday, 22 October 2012
20. Text is for engagement Lorem ipsum dolor sit amet consectetuer, adipiscing elit duis elit elit nonummy eget. Ultricies non, laoreet et, ligula. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In hac habitasse platea dictumst. Donec euismod ultricies nulla. Etiam blandit, turpis dignissim imperdiet consectetuer, nisl pede lacinia leo, in ultricies mauris odio ut enim. Mauris leo risus, dictum quis, dictum vel, hendrerit eu, pede. Duis risus. Suspendisse facilisis cursus urna. In et nulla. Phasellus eu est. Nullam arcu augue, ultricies in, bibendum ac, rutrum a, pede. Fusce odio metus, rutrum nec, aliquam nec, mattis id, nunc. Nulla lectus pede, congue et, pretium non, tempus a, neque. In pellentesque. Quisque id turpis. Duis ante nisi, vestibulum facilisis, accumsan nec, hendrerit a, magna. Integer auctor. Vivamus lectus nunc, fringilla quis, laoreet non, eleifend non, massa. Nunc accumsan. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Vivamus tristique metus et diam. Quisque scelerisque fermentum turpis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc eu diam eget sem fringilla porta. Fusce euismod ipsum ac eros. Fusce mollis tempor lectus. Morbi velit nunc, congue at, mollis at, fringilla a, turpis. Vivamus gravida mattis lorem. Duis mauris. Nullam malesuada quam sed lacus. Nulla facilisi. Nunc pretium gravida elit. Sed cursus, ligula et rhoncus elementum, massa diam malesuada felis, quis gravida neque nisi sed orci. In sed lacus vitae nisl consectetuer tempor. Phasellus pulvinar purus non metus. Duis porttitor, odio a aliquam laoreet, lectus augue egestas sapien, nec elementum ligula erat a nulla. Maecenas quis urna at leo auctor fringilla. Proin ornare, purus eget condimentum blandit, magna augue faucibus magna, sed elementum ipsum augue at enim. Nunc eget felis vitae eros blandit volutpat. Quisque ultricies dictum lacus. Vestibulum consectetuer. Donec ac nunc a nisi porttitor volutpat. Curabitur convallis tristique velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Praesent sagittis urna quis lectus. Etiam pharetra pede et nisl. Aenean justo dolor, laoreet eget, lacinia nec, = ? Monday, 22 October 2012
21. Short, concise messages are paramount! Monday, 22 October 2012
22. Squarespace.com Monday, 22 October 2012
23. Simple and targeted Monday, 22 October 2012
24. htc - OneX Monday, 22 October 2012
25. Monday, 22 October 2012
26. If your message can be said in a half as many words, halve it. If what’s left can be said in half as many words too, halve it again. Monday, 22 October 2012
27. Jakob Nielson 58% 16% Read all email Increase in usability Monday, 22 October 2012
28. Elevate important messages Monday, 22 October 2012
29. Monday, 22 October 2012
30. Interact and engage Monday, 22 October 2012
31. Monday, 22 October 2012
32. Oooooh Gamifi... what? Monday, 22 October 2012
33. “By 2015 more than 50% of organisations that manage innovation will gamify those processes” Monday, 22 October 2012
34. 1. Accelerated feedback cycles 2. Clear short and long term goals with rules of play 3. A compelling narrative 4. Tasks that are challenging but achievable Monday, 22 October 2012
35. Facebook Timeline Monday, 22 October 2012
36. Dell In The Clouds Monday, 22 October 2012
37. Foursquare Check-in Monday, 22 October 2012
38. BMA - Pension Tension Monday, 22 October 2012
39. Rewards for completion Monday, 22 October 2012
40. Remarkable brand exposure Monday, 22 October 2012
41. Target your known audience Monday, 22 October 2012
42. Monday, 22 October 2012
43. Faster connections, better technology. Monday, 22 October 2012
44. Maersk - background video Monday, 22 October 2012
45. 6% to 30% increase in sales Monday, 22 October 2012
46. 14% reduction in call volume Monday, 22 October 2012
47. “In 2012, 76% marketers planned to add video to website” Social Media Examiner April 2012 Monday, 22 October 2012
48. AAH - Your Community Pharmacy Video Monday, 22 October 2012
49. Increase sales, reduce costs Monday, 22 October 2012
50. Length matters! or Monday, 22 October 2012
51. Google - Drive video Monday, 22 October 2012
52. Videos are powerful Monday, 22 October 2012
53. So where do we go from here? Monday, 22 October 2012
54. Consider, design, review. Monday, 22 October 2012
55. Know your audience Keep it clean & simple Keep it targeted Embrace new technologies Monday, 22 October 2012
56. Thank you Monday, 22 October 2012