Everyday App Marketing

Talk about my initial app marketing experience and marketing plan for my recently released iPhone Transit App.

Everyday Transit - Brisbane

First presented at CocoaHeads BNE on Tuesday - 7 April 2015.

Transcript

1. Everyday App Marketing 7 April 2015 @robpearson
2. Initial experience w/ App Marketing
3. App Marketing 1. Company background 2. Everyday Transit 3. Marketing Plan
4. Maple Pixel Pty. Ltd. • Founded in 2013 • Bootstrapped • Part-time indie • Goal: 2nd Revenue Stream • Blog Post coming on this. (http://maplepixel.com.au/blog/)
5. Everyday Transit 1.x • Shipped 1.0 on 27-March • Goal: 1000 sales in Financial Year • ~90 Days before 30-June • 1000/90 ~= 12 purchases per day
6. HOW ?!?
7. HOW 1. Ship iOS App 2. ?!? 3. Profit!
8. App Marketing!
9. Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. • Wikipedia - http://en.wikipedia.org/wiki/Marketing
10. Marketing Plan 1. Advertising 2. Get Featured 3. Hustle 4. Expand Target Market 5. App Website + Content Marketing (Blog) 6. App Store Optimization (ASO) 7. Social Media + Contests
11. Advertising
12. Get Featured by Apple
13. Hustle
14. Expand Target Market
15. App Website
16. Content Marketing (Blog)
17. App Store Optimization (ASO)
18. Social Media
19. Contests
20. Resources • Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares • Copy Hackers copyhackers.com • The Elements of User Onboarding - useronboard.com • App Description http://blog.appbot.co/writing-a-great-app-store-description • App Preview Dos and Don'ts http://blog.appannie.com/how-to-make-app-trailers-dos-
21. Questions