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Introduction to GDS and GOV.UK

Introduction to GDS and GOV.UK

A brief introduction to the work of the Government Digital Service, including GOV.UK.

Roo Reynolds

April 30, 2014
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  1. Roo Reynolds
    Product Manager
    Government Digital Service
    @rooreynolds

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  2. I’m from the
    Government
    Digital Service
    GDS

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  3. We’re part of
    the Cabinet
    Office
    GDS

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  4. Which sits at
    the centre of
    the UK’s
    national
    government
    GDS

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  5. We exist because of this
    letter...
    GDS

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  6. It gave us a plan...
    GDS

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  7. Create GDS
    Fix publishing
    Fix transactions
    Go wholesale
    GDS

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  8. GDS
    GDS was formed in
    November 2011

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  9. @MTBracken
    We’re leading the digital
    transformation of government
    Making services so good
    people prefer to use them
    GDS

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  10. @MTBracken
    Publishing
    Search
    Identity
    Metrics/MI
    Analytics
    Assisted Digital
    Digital Inclusion
    Domain management
    Ticketing/Support
    Transaction Processing
    Appointment booking
    Hosting
    We do a
    lot of things
    GDS

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  11. @MTBracken
    But there are six main
    programmes...
    GDS

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  12. Technology
    GDS

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  13. Measurement and
    analytics
    GDS

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  14. GDS
    www.gov.uk/performance

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  15. Capability
    GDS

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  16. Transformation
    GDS

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  17. Home
    Discovery
    3
    Finding out what the users
    need, what to measure and
    what the constraints are
    Learn more about the
    discovery phase
    Alpha
    6
    Building a prototype,
    testing it with users and
    learning from it
    Learn more about the alpha
    phase
    Beta
    15
    Scaling up and going public
    Learn more about the beta
    phase
    Live
    1
    Learning how to
    continuously improve the
    live service
    Learn more about the live
    phase
    The Government Digital Strategy and departmental digital strategies commit us to the
    redesigning and rebuilding of 25 significant ‘exemplar’ services. We’re going to make
    them simpler, clearer and faster to use. All these are to meet the Digital By Default
    Service Standard by April 2014 and be completed by March 2015.
    This dashboard shows you which transactions are in the programme, what progress is
    being made, and the estimated scale of the digital service.
    You can read more about the transformation programme on our blog.
    This month’s highlights
    DWP’s claim Carer's Allowance service which went into public beta on 18 October.
    More than 14,000 claim requests were made in the first 7 weeks with a 50%
    increase in online claim requests since launch
    Student Loans team were awarded TechExcel Best Agile Project by TESTA and MOJ
    lasting power of attorney exemplar was a runner up for operational excellence at
    the Civil Service Awards
    Home Office started the beta phase for registered traveller
    Defra mapping tool (part of rural support (CAP) exemplar) made available to a pilot
    group
    Electoral registration received ministerial permission to proceed
    DVLA to start the alpha for vehicles management and personalised registration
    The GDS transformation team launched a new blog
    Next month
    Student Loans disabled students allowance invoicing expected to move to public
    beta
    Apprenticeship applications exemplar will move into alpha phase
    Environment Agency will move the waste carrier registration exemplar into public
    beta
    MOJ to begin user testing of the prison visits alpha in a pilot group of UK prisons
    Digital Transformation
    Digital services so good people prefer to use them
    A quick look at some exemplars:
    25 of the most
    important
    government
    services
    GDS
    www.gov.uk/transformation

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  18. GDS
    GOV.UK was released
    on 17 October 2012

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  19. GDS
    It’s the single domain
    for UK government

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  20. GDS
    The best place to find
    government services
    and information

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  21. GDS
    Users shouldn’t have
    to understand how
    government works in
    order to get what they
    need

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  22. GDS
    One website

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  23. GDS
    One website
    One URL

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  24. GDS
    www.gov.uk

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  25. GDS
    Focused on
    user needs

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  26. GDS
    Initially,
    GOV.UK
    replaced
    Directgov and
    Businesslink

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  27. GDS
    Over time, hundreds
    more will make the
    transition to GOV.UK

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  28. GDS
    It’s been built around
    the needs of users
    to make it simpler,
    clearer and faster
    GDS

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  29. GDS
    “What is the
    government doing
    about gangs?”

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  30. GDS
    “Seriously, what is the
    government doing
    about gangs?”

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  31. GDS
    How do we do it?

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  32. GDS
    Multi-disciplinary
    teams

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  33. Working in
    an agile way
    GDS

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  34. *
    We iterate frequently
    GDS

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  35. *
    We use data to make
    decisions
    GDS

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  36. Analytics (visits, users, referrers, keywords, bounce, dwell...)
    GDS

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  37. Feedback from users
    GDS

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  38. User research
    GDS

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  39. *
    We want people to re-
    use what we’ve done
    with GOV.UK
    GDS

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  40. travelchimps.com

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  41. cmoptions.org

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  42. *
    We benefit from other
    people’s hard work,
    and we contribute too
    GDS

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  43. *
    Which allows other
    people, including other
    governments, to save
    time and money
    GDS

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  44. new.barnsley.gov.uk

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  45. alpha.scotland.gov.uk

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  46. answers.honolulu.gov

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  47. beta.govt.nz

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  48. *
    We have 10
    design principles
    GDS

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  49. *
    GDS
    1. Start with needs
    2. Do less
    3. Design with data
    4. Do the hard work to make it simple
    5. Iterate. Then iterate again.
    6. Build for inclusion
    7. Understand context
    8. Build digital services, not websites
    9. Be consistent, not uniform
    10. Make things open. It makes things better
    gov.uk/designprinciples

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  50. GDS
    Start with needs*
    * user needs, not governmnet needs
    1
    gov.uk/designprinciples

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  51. GDS
    2 Do less
    gov.uk/designprinciples

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  52. GDS
    3 Design with data
    gov.uk/designprinciples

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  53. GDS
    4 Do the hard work
    to make it simple
    gov.uk/designprinciples

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  54. GDS
    5 Iterate. Then iterate
    again.
    gov.uk/designprinciples

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  55. GDS
    6 Build for inclusion
    gov.uk/designprinciples

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  56. GDS
    7 Understand context
    gov.uk/designprinciples

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  57. GDS
    8 Build digital services,
    not websites
    gov.uk/designprinciples

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  58. GDS
    9 Be consistent,
    not uniform
    gov.uk/designprinciples

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  59. GDS
    10 Make things open,
    it makes things better
    gov.uk/designprinciples

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  60. *
    GDS
    1. Start with needs
    2. Do less
    3. Design with data
    4. Do the hard work to make it simple
    5. Iterate. Then iterate again.
    6. Build for inclusion
    7. Understand context
    8. Build digital services, not websites
    9. Be consistent, not uniform
    10. Make things open. It makes things better
    gov.uk/designprinciples

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  61. *
    Thank you
    GDS

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  62. Roo Reynolds
    Product Manager
    Government Digital Service
    @rooreynolds

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