コミュニティ価値の向上とは？（コミュニティマーケティング）

ファンマーケティング、コミュニティマーケティングなど、様々な形でファンを巻き込むマーケティングが注目されています。
この背景や内容について、グロービスで登壇させていただいた時の資料をシェアします。

Transcript

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