WordPress 101

Learn the Basics of The Most Powerful Tool on Web

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1. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web WordPress 101 Course Learn the Basics of The Most Powerful Tool on Web Brought to you by Saad Hamid Chief Training Officer Academy of Web
2. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web What is Academy of Web? ì  Academy of Web is a virtual school that aims to produce skilled professionals using the power of digital tools. ì  We also want to create a network of skilled professionals who can learn from each other
3. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Who am I? Really! ì  WordPress ninja – coder, developer, designer, marketer, online entrepreneur. ì  Made my first $100,000 on web when I was 18 ì  City Manager for Elance-oDesk
4. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Welcome – Be a part of a unique community ì  This is just a start. ì  Talk to each other – peer-learning is an integral part of Academy of Web model. ì  Be a part of special Facebook Group!
5. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Agenda for today – 3 modules. Module 1 Module 2 Module 3
6. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web WordPress 101: Module 1 What’s WordPress, Main Components and Features
7. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web What is WordPress? Why should I use it. ì  WordPress is a content-management system mostly used for blogs. ì  Now a common platform for creating websites that powers 22% of the web. ì  Extremely easy to use and does not require any coding skills at all.
8. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Who’s using WordPress - Examples Narendra Modi McDonalds Singapore Vogue Magazine
9. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Who’s using WordPress - Examples Sweden Official Website TIME’s Official Smashing Apps
10. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Why WordPress? Most common uses ì  To create a website for portfolio ì  To learn how to create website for other clients ì  Build your own business website, magazine, e- commerce shop, blog ì  Build a content-intensive website
11. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Five reasons to use WordPress
12. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Five reasons to use WordPress
13. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Five reasons to use WordPress
14. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Five reasons to use WordPress 4. Flexibility and Extensibility
15. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Five reasons to use WordPress
16. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web …and a bonus 5. Diversity ì  3 versions of WordPress available. ì  Hosted version ì  Self-hosted ì  Multi-user
17. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web
18. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web
19. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web
20. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web
21. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web
22. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web
23. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web
24. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Sub-domain vs Self-hosted Sub-domain ì  Hosted at Wordpress.com ì  FREE! ì  The website URL is a sub-domain “something.wordpress.com” ì  Can have your own domain or modify themes but costs extra ì  No plugins allowed Self-hosted ì  Hosted by a third-party service (e.g. Bluehost) ì  FREE! But you pay for hosting service ì  Needs to be manually installed ì  Can have whatever domain you want e.g. saadhamid.com ì  Can modify themes, add plugins and do so much more.
25. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Which one should I use? Personal ì  If you want to use it for personal use or as a blog, its better to start with the .com version. Business ì  If you are going to run your business off of this site, choose self-hosted. My recommendation: Go for self-hosted WordPress in either case
26. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Themes ì  The “look and feel” of your website. ì  Might include some functionality ì  The “front end” of what people see.
27. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Plugins ì  Plugins “extend” the usefulness of your website. ì  JetPack is a famous plugin. ì  Plugins add new functionality to your WordPress website. ì  35,000+ plugins available
28. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Example: JetPack Plugin
29. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Famous WordPress Plugins and what they do ì  Akismet checks your comments against the service to see if they look like spam ì  Contact Form 7 is just another contact form plugin. Simple but flexible. ì  Google Analytics Plugin allows you to track site visitors and pageviews. ì  SEO By Yoast helps with fully optimized WordPress site using Yoast's SEO plugin. ì  WP Security: The easiest, most effective way to secure WordPress in seconds. ì  WP Touch: Create a slick mobile WordPress website with just a few clicks.
30. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Pages vs Posts Pages ì  Mostly contains just static information ì  “About Us” is an example ì  Does not use categories ì  Can have sub-pages ì  Usually do not have comments Posts ì  Dynamic information ì  Time sensitive ì  Use categories and tags ì  “Upcoming events” and “Events attended” are two example
31. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Categories vs Tags Categories ì  Major classifications for information ì  Example: “Events” ì  Much like Pages, can have sub-categories too! Tags ì  Describes the content using keywords ì  WordPress recommends 5-7 per post ì  Helps in SEO!
32. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Tips & Tricks for Coding ì  Coding is not required but it can help you a lot if you can learn some HTML / CSS ì  Always make backups and never edit anything directly from the files ì  Use plugins to add/remove functionality
33. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web FAQs: Do I have to download WordPress? ì  Short answer: NO! ì  Hosting services allow you to install WordPress directly with 1-click and I will show you how to do that in a demo! ì  WordPress can be installed on computer but its complicated and unnecessary
34. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web FAQs: Where to get themes and plugins? ì  Short answer: Official WordPress repo ì  The WordPress approved plugins and themes can be downloaded from within the WordPress dashboard. ì  Do not install plugins and themes from unknown sources
35. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web FAQs: Is it possible to migrate from .com to .org? ì  Short answer: Yes ì  But its complicated so let the pros handle it
36. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web WordPress 101: Module 2 Buying domain, setting up WordPress, choosing settings
37. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Choose a domain and hosting service What is domain? ì  This is the name of the your website (the URL) ì  This needs to be purchased separately Hosting service ì  This is the physical hosting space where your site is stored ì  My recommendation is BlueHost.com
38. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Choose a domain and hosting service ì  It’s a one-time investment ì  $70/year ì  Pretty cheap and affordable
39. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Let’s install WordPress ì  Very simple process ì  1-click installer available in most hosting websites Demo time
40. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Understanding the WP Dashboard ì  This is your main command center ì  Also known as the “back end” where you control everything. Demo time
41. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Understanding the WP Dashboard ì  This is your main command center ì  Also known as the “back end” where you control everything. Demo time
42. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Understanding rest of features ì  Posts ì  Tags & Categories ì  Links ì  Pages ì  Comments ì  Themes ì  Adding Themes ì  Widgets ì  Plugins ì  Tools ì  Users
43. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Understanding the settings ì  General ì  Writing ì  Reading ì  Discussion ì  Permalinks ì  Misc ì  Media
44. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Tips & Tricks for Beginners! How to track site visitors and pageviews Demo time
45. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Tips & Tricks for Beginners! Uploading a Gallery of Images Demo time
46. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Tips & Tricks for Beginners! How to control spam comments? Demo time
47. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Tips & Tricks for Beginners! How to manage multiple user roles? Demo time
48. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Tips & Tricks for Beginners! Embed video, slides, docs, PDFs – anything! Demo time
49. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Tips & Tricks for Beginners! Always create a backup Demo time
50. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Tips & Tricks for Beginners! Want to create a forum? There’s a solution! Demo time
51. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Let’s build a website – Grand demo You will see how easy it is! J Demo time
52. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web WordPress 101: Module 3 The clever ways of making money with WordPress
53. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Make money online with WordPress ì  A part of this course will teach you how to make tons of money with WordPress. There are many different ways by which you can also earn a living online with it. Have you ever thought of making money using WordPress?
54. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web It’s a $62 billion industry http://blogs.wsj.com/digits/2013/10/14/study-digital-marketing-industry-worth-62-billion/
55. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web My personal best: $100,000 before I reached 20
56. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web How much can you make: $10 to $100,000 a month
57. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Ways to make money online! Freelance Work Consultancy SEO Services Social Media Marketing Blogging There are more than 200+ ways to make money online
58. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web The rule is simple! Make Money Sell Ads Build Traffic
59. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web
60. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Work Model Publish Promote Engage Monitor Measure
61. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Quality Content Higher Engagement Rate Better Traffic Good Post Frequency Better SEO Better Traffic Better User Experience Better SEO Better Traffic/ Earnings
62. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Best Ad Placement
63. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Google AdSense ì  Make a blog ì  Apply for AdSense ì  Place ads on blog ì  Contextual ads ì  Start making money ì  Get paid by clicks ì  Receive money
64. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Example
65. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web How Google AdSense works?
66. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Affiliate Program
67. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web How does Affiliate Marketing Works?
68. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Sell Content
69. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Sell direct ads
70. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Elance ì  Become a service provider ì  Write for other blogs ì  Charge by the hour ì  Write and get paid ì  Easy way to make good money
71. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Flippa
72. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Success Stories from Pakistan ì  Farrukh made a website and sold it within 6 months for $100,000 ì  Other case-studies too who have made millions.
73. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Launch an Online Store
74. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Sponsored reviews ì  Write about others products & services ì  Do a review ì  Bring them traffic or sales ì  Get paid for it
75. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web Fiverr.com ì  Do small gigs ì  Get paid $5 per gig ì  Deliver on time ì  Make money ì  Making unique gigs helps a lot!
76. WordPress 101 Course: Learn the Basics of the Most Powerful Tool on Web The End – time for Q/A