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感官文化印刷的全通路品牌營運策略
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Sam Huang
March 31, 2022
Marketing & SEO
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260
感官文化印刷的全通路品牌營運策略
[從設備到服務:探索印刷文創新潮流]
影片連結:
https://www.facebook.com/EcultureTech/videos/896621231119598
Sam Huang
March 31, 2022
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Transcript
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2021年年1-9⽉月 印刷業營業額約1216億台幣,較2020年年同時增加約11.6% 出版業營業額約278億台幣,較2020年年同時增加約2.0% 數位出版營業額約8.5億台幣,較2020年年同時增加約22.6% 資料來來源:財政部 • 印刷跟網路路購物的密切關係:出貨包材、透過實體紙本傳遞品牌形象 • 印刷在疫情之下有機會成長 •
印刷的網路路⾏行行銷⽅方式 • 印刷電商的可能性
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• 紙質媒體 ➔ 網路路媒體 • 代⼯工製造 ➔ 品牌服務 • 網路路⾏行行銷
➔ 印刷電商
Versant 180i Press
Iridesse Production Press
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