How we design & build Salesforce1

Presentation by Jina Bolton, Ryan Spohn, Paul duCoudray, Sönke Rohde, & Jon Levine given at Dreamforce 2014

Safe Harbor: http://investor.salesforce.com/about-us/investor/safe-harbor-statement/default.aspx

Transcript

1. HOW WE DESIGN & BUILD SALESFORCE1 UX SYSTEMS & ENGINEERING // DREAMFORCE // 2014
2. SAFE HARBOR Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. R&D + UX
4. SENIOR PRODUCT DESIGNER @JINA
5. PRINCIPAL PRODUCT DESIGNER @RYANSPOHN
6. CREATIVE DIRECTOR @PAULDUCOUDRAY
7. UX ENGINEERING ARCHITECT @SOENKEROHDE
8. PRINCIPAL UI DEVELOPER @JONWLEVINE
9. — PAUL SAFFO “IT USED TO BE THAT DESIGNERS MADE AN OBJECT AND WALKED AWAY. TODAY THE EMPHASIS MUST SHIFT TO DESIGNING THE ENTIRE LIFE CYCLE.”
10. Salesforce1
11. DESIGNING FOR ENTERPRISE
12. DESIGN FOR SCALE & MAINTAINABILITY
13. LOADS OF USERS
14. SUPPORT MULTIPLE PLATFORMS & DEVICES
15. LOTS OF USE CASES
16. BILLIONS OF LINES OF CUSTOMER CODE
17. EVOLVING 15 YEARS OF UI IS COMPLICATED
18. “We’re rebuilding our software to work in a world of mobile devices and social networks,” Mr. Benioff said. “By our Dreamforce conference in November we will have the whole thing done, I think.” APRIL 23, 2013
20. CO-LOCATION WORKS
21. INDECISION IS DEBT SURFACE ISSUES AND MAKE DECISIONS EVERY DAY
22. MAKE DECISIONS WITH EVIDENCE
23. LOTS OF IT
24. DESIGN PRINCIPLES PROMOTE COLLABORATION BRING THE CONVERSATION BETWEEN PEOPLE AND GROUPS TO THE DATA. GET WORK DONE IN THE FEED
25. DESIGN PRINCIPLES RE-THINK NAVIGATION EMPHASIZE SEARCH AND CONTEXT
26. DESIGN PRINCIPLES ADD PERSONALITY
27. DOZENS OF SCRUM TEAMS HUNDREDS OF DEVELOPERS SMALL TEAM OF DESIGNERS
28. HOW DO WE COMMUNICATE DESIGN ACROSS A LARGE ORGANIZATION?
29. Where can I find the icons? What color is the button border? Where can I find the icons?
30. REDLINES FOR LARGE SCALE APPLICATIONS CAN BE A NIGHTMARE
32. DESKTOP UI iOS WATCH, PHONES, TABLETS ANDROID WATCH, PHONES, TABLETS WIN8 PHONES, TABLETS MULTIPLE PRODUCTS & PARTNERS
33. DESIGN PAGES
34. DESIGN SYSTEMS
35. HOW DO WE KEEP COLORS, SPACING, & SIZES CONSISTENT?
36. SINGLE SOURCE OF TRUTH
37. DESIGN SYSTEM UX CREATES & DEFINES DEV ANDROID IOS WIN8 STYLE GUIDE DESIGN PROPERTIES ASSETS (SVG) CONSUMES
38. SASS/LESS/STYLUS LIGHTNING JSON (iPHONE) XML (ANDROID) HTML (STYLE GUIDE) {
39. { "name": "COLOR_TEXT", "value": "#444", "category": "text-color", "comment": "Body text" } // Body text $color-text: #444; SASS THEO
40. { "name": "COLOR_TEXT", "value": "#000", "category": "text-color", "comment": "Body text" } colorText = rgba(0,0,0,1) IOS THEO
41. { "name": "COLOR_TEXT", "value": "#444", "category": "text-color", "comment": "Body text" } <tr> <td>colorText</td> <td>#444</td> <td style="color:#444;"> The quick brown fox jumps over the lazy dog </td> <td>Body text</td> </tr> STYLE GUIDE THEO
42. CSS — HEX iOS — RGBA ANDROID — 8-DIGIT HEX
43. CSS — REM/EM/PX iOS — PT ANDROID — SP/DIP
44. NO MORE HARD- CODED VALUES
45. REMOVES THE PROLIFERATION OF INCONSISTENT STYLES
48. COLORS & GRADIENTS FONT SIZES & FACES BORDERS SPACING (MARGIN & PADDING)
49. THEO-GENERATED STYLE GUIDE
50. HOW DO WE MAKE FUTURE DESIGN CHANGES EASIER?
51. THE SYSTEM WORKS
52. ACCESSIBILITY
53. ASSETS STORED IN A REPOSITORY AS SVGS
55. ASSETS DISPLAY IN OUR STYLE GUIDE AUTOMATICALLY
56. ASSETS DISPLAYED IN STYLE GUIDE
57. BLENDER: RASTERIZES SVGS AS A FALLBACK NPM MODULE // OPEN SOURCE
58. ANDROID PNGS (4 SIZES) iOS PNGS (3 SIZES) WINDOWS (COMING SOON) WEB { BLENDER (SVG)
59. CREATE A LIVING STYLE GUIDE
60. SFDC-STYLEGUIDE.HEROKUAPP.COM
61. WHEN STYLE GUIDES AREN’T CURRENT, THEY’RE NOT USEFUL
62. STYLE GUIDE COMPONENTS
63. APPLICATION AREA COLORS
64. A CHANGE IN ONE PLACE CHANGES EVERYWHERE
65. TRUE CONSISTENCY
66. MEDIUM.COM/SALESFORCE-UX/LIVING-DESIGN-SYSTEM-3AB1F2280EF7
67. — GUSTAVE FLAUBERT “BE REGULAR AND ORDERLY IN YOUR LIFE SO THAT YOU MAY BE VIOLENT AND ORIGINAL IN YOUR WORK.”
68. @SALESFORCEUX
69. DRIBBBLE.COM/SALESFORCE
70. THANK YOU