TV viewing survey December 2021

Transcript

1. We know what Ukraine is watching TV viewing survey December 2021
2. Viewing of channel groups in 31 December 2021 • Most of our tributes on the last day of the year were amazed with the group of terrestrial channels, the share of which has dropped 67.3% over the course of the whole day. • The second place for the movie channels group (share of 10.5%), and the third place is for the group of childrens’ channels - the share of 4.2%. Thus, three channel groups during 31 December accounted 81.95% of all audiences. 67,26 10,52 4,17 3,89 3,76 3,34 3,2 1,78 0,94 0,33 0,00 10,00 20,00 30,00 40,00 50,00 60,00 70,00 80,00 Terrestrial Movie Children's News Entertainment Documentary Music TV Series Sports Mandatory Viewing of channel groups in 31 December 2021
3. Top 10 channels - the last minute of 2021 • The leader of the last minutes in 2021 year became 1 + 1 channel, which won 34.8% of the audience, and with a great change with the closest competitors. • On the other- Channel Ukraine, the share of which went up to 16.26%. • In third place, the channel ICTV with a share of 11.16%. In our table below you can see the Top 10 channels for the most part in the last minutes of 2021 year. 34,8 16,26 11,16 7,35 7,11 3,22 2,77 2,49 1,55 1,06 0,00 10,00 20,00 30,00 40,00 1+1 Channel 'Ukraine' ICTV Inter STB Novy Channel 2+2 Ukraine 24 NTN PRYAMOY Top 10 channels - the last minute of 2021
4. SUMMARY • In December, the share of the general viewing channels group has decreased markedly (decrease in the total share of viewing by 4.19 percentage points to 54.49%). • The group of movie channels retains the second place – in December the group's share of viewing increased to 13.85% (the group added 3.52 p.p.). It seems that a significant part of the audience has switched their attention from general viewing to movie channels. • The third most popular among viewers was the group of news channels, the share of which decreased by 0.34 p.p. in December and reached the mark of 6.22%. The group of children's channels, the share of which was 5.70%, that is 0.23 p.p. higher than in November, ranked fourth. • The group of entertainment channels lost 0.44 p.p. in December and ranks fifth with 5.31%. • In sixth place is a group of documentary channels (viewing share 5.28%, an increase of 1.06 p.p.), and in seventh place is a group of TV series channels (viewing share 3.10%, an increase of 0.85 p.p.). • The share of the sports channels group decreased by 1.73 p.p. to 2.52%, which dropped the group to eighth place. • In ninth place is a group of music channels with a total viewing share of 2.06% (an increase of 0.57 p.p.). • The group of regional channels (the share of viewing in December also increased by 0.06 percentage points) holds tenth place with a figure of 0.40%.
5. TV channel groups by genre 58,68 10,33 6,57 5,47 5,75 4,23 2,25 4,26 1,49 0,34 0,64 54,49 13,85 6,22 5,7 5,31 5,28 3,1 2,52 2,06 0,4 1,05 0,00 15,00 30,00 45,00 60,00 Genefal viewing Movie News Children's Entertainment Documentary TV Series Sports Music Regional Other TV channel groups by genre , Shr % November December
6. Channels of general viewing, December 2021 • In December, channel 1+1 (viewing share 11.39%, decrease by 0.39 p.p.) regained leadership in the group. • Channel STB despite the loss of 2.90 p.p. received a share of 9.41% and secured its second place. 1+1 has generated 768.2 thousand contacts, while for STB channel this figure was 705.7 thousand. • In third place is ICTV channel with a viewing share of 8.68% (a decrease of 0.73 percentage points and 667.3 thousand contacts). • Channel Ukraine in December grew only by 0.05 percentage points and is in fourth place with an indicator of 7.24% (633.1 thousand contacts were generated). • Novy Channel ranks fifth, losing 0.43 percentage points in December. (the share of viewing is 5.72%, the number of contacts with the channel is 626.9 thousand), and 2+2 channel moved up to sixth with 4.60% (the share of viewing increased by 1.45 p.p., 737.3 generated thousand contacts). In total, the group of general viewing channels has reached 6.03 million contacts with IPTV/OTT households in December.
7. Channels of general viewing, Shr%, December 2021 11,39 9,41 8,68 7,24 5,72 4,6 4,56 1,58 0,9 0,27 0,09 0,04 0,02 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 STB ICTV Channel… Novy Channel 2+2 Inter NTN K1 5 Channel K2 DOM Apostrof TV Televsesvt Nashe Channels of general viewing, Shr%, December 2021
8. Channels of general viewing, average time spent, December 2021 01:24:17 01:26:01 01:17:17 01:03:39 01:01:09 00:40:12 00:55:49 00:37:24 00:29:50 00:12:53 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 STB ICTV Channel "Ukraine" Novy Channel 2+2 Inter NTN K1 5 Channel Channels of general viewing, Ats, December 2021
9. Channels of general viewing, coverage, December 2021 768 235 705 700 667 258 633 129 626 847 737 328 554 269 387 587 338 085 291 331 126 935 40 007 96 389 55 851 248 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 STB ICTV Channel "Ukraine" Novy Channel 2+2 Inter NTN K1 5 Channel K2 DOM Apostrof TV Televsesvt Nashe Channels of general viewing, Cov# (A-approximation), December 2021
10. General viewing channels, weekdays • On weekdays in December, 1+1 was on top. • STB is in second place. • In third place is ICTV. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
11. General viewing channels, weekends • Over the weekend, STB held the lead. • 1 + 1 took the second position. • ICTV won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
12. Movie channels, December 2021 • The first position in December was received by TV1000 Action East (viewing share 2.51%, growth by 0.60 p.p.). In total, more than 598.8 thousand unique households connected to IPTV/OTT platforms watched TV 1000 Action East throughout the month throughout Ukraine with an average viewing time of 37.4 minutes. • TV 1000 East channel with an indicator of 2.47% (growth by 0.50 percentage points, the number of contacts - 508.7 thousand) is in second place. • The third place in the group is held by ViP Comedy channel (viewing share 1.74%, an increase of 0.66 p.p.), which was watched by 336.8 thousand households. • In fourth place is VIP Megahit HD channel (viewing share 1.25%, an increase of 0.33 p.p., the number of contacts with the channel is 225.1 thousand). • VIP Premiere HD channel (the share of viewing has increased by 0.23 p.p. to 0.84%) ranked fifth - the channel reached 211.5 thousand households in December. A total of 5.69 million contacts with IPTV/OTT households were received by the movie channels group in December.
13. Movie channels, Shr%, December 2021 2,51 2,47 1,74 1,25 0,84 0,66 0,64 0,42 0,35 0,35 0,34 0,34 0,29 0,23 0,22 0,19 0,18 0,15 0,15 0,14 0,11 0,09 0,05 0,04 0,04 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 TV1000 Action East TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD TV1000 W orld Kino Hollywood HD Enter-film M uzhskoe kino CINE+HIT Param ount channel CINE+ HD Kinokomediya Kinomiks Nashe Novoe Kino Star Cinema CINE+ LEGEND AM C Kino Uzhas CINE+ MIX ZeeTV FILM BOX Bollywood HD A Classic Nashe Kino Movie channels, Shr%, December 2021
14. Movie channels, average time spent, December 2021 00:37:15 00:36:09 00:34:57 00:36:51 00:26:38 00:14:09 00:31:44 00:25:08 00:48:16 00:23:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 Action… TV1000 East ViP Com edy VIP M egahit HD VIP Prem iere HD TV1000 W orld… Hollywood HD Enter-film M uzhskoe kino CINE+HIT Movie channels, Ats, December 2021
15. Entertainment channels, December 2021 • In December, the group leader is TET, reduced the viewing share (dropping by 0.52 percentage points to 2.08%), generating 431.7 thousand contacts with IPTV/OTT households throughout Ukraine. The average TET viewing time was 42.3 minutes. • NLO-TV is in second place with a viewing share of 1.14% (plus 0.15 p.p.). • The share of OCE-TV in third place sank by 0.07 p.p. up to 0.50%. NLO-TV, 421.3 thousand contacts with viewers took place, and OCE-TV channel - 198.6 thousand. • The fourth place was held by Indigo TV with 0.35% (lost 0.10 p.p.), and Mega channel was in fifth place (the share decreased by 0.07 p.p. and amounted to 0.32% in December) In total, the group of entertainment channels gained 2.77 million contacts with IPTV/OTT households during the month.
16. Entertainment channels, Shr%, December 2021 2,08 1,14 0,5 0,35 0,32 0,17 0,15 0,15 0,14 0,13 0,07 0,06 0,03 0,01 0,01 0,01 0,01 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV OCE (QTV) Indigo TV M ega Fox Life TLC Sonce KVARTAL TV Trofey Food Network Rybalka TV M ilady_Televis… Vintazh TV M yZen HD 7D7 FAST&FUN… NLO 1 Entertainment channels, Shr%, December 2021
17. Entertainment channels, average time spent, December 2021 00:42:19 00:29:20 00:32:08 00:26:44 00:20:01 00:18:30 00:46:46 00:27:33 00:24:31 00:10:42 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV OCE (QTV) Indigo TV M ega Fox Life TLC Sonce KVARTAL TV Trofey Entertainment channels, Ats, December 2021
18. Children’s channels, December 2021 • The viewing share of Plus Plus channel decreased by 0.37 p.p. to the level of 1.10% in December and the channel remains in first place, generating 166.7 thousand contacts. • Nick Jr (viewing share increased by 0.32 pp to 0.99%) ranked second, while Nickelodeon (0.93% share, up 0.02 pp) ranked third respectively. Nick Jr has generated 91.2 thousand contacts, and Nickelodeon generated 133.7 thousand. • The fourth place is held by Pixel channel, the viewing share of which has dipped by 0.10 p.p. to 0.42%, and the number of contacts was 178.3 thousand. In total, there were 2.09 million contacts with children's channels with households connected to the IPTV/OTT panel during December.
19. Children’s channels, Shr%, December 2021 1,10 0,99 0,93 0,42 0,33 0,32 0,28 0,20 0,16 0,15 0,14 0,13 0,12 0,07 0,05 0,04 0,04 0,04 0,03 0,03 0,00 0,75 1,50 PLUS PLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Detskiy Mir / Teleklub NIKI Junior Boomerang NIKI Kids Cine+ Kids Malyatko TV DuckTV BabyTV Duck TV Plus MultStream Gulli Girl ZOOM TIJI V Gostyah u skazki Children’s channels, Shr%, December 2021
20. Children’s channels, average time spent, December 2021 01:15:33 01:28:06 01:06:05 00:41:01 01:14:12 00:40:09 00:49:35 00:46:42 00:36:29 00:37:47 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUS PLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Detskiy M ir /… NIKI Junior Boom erang NIKI Kids Children’s channels, Ats, December 2021
21. Sports channels, December 2021 • Football 1 remains in first place (the share of viewing dipped by 1.21 p.p. to 0.52%). • Setanta Sports HD is in second place with a viewing share of 0.37% (down 0.06 p.p.). Football 1 received 79.6 thousand contacts, Setanta Sports HD channel was watched by 297.9 thousand households. • Setanta Sports Plus (viewing share 0.37% in December, the growth by 0.19 p.p., the number of contacts with the channel - 444.3 thousand) occupies the third position. • The fourth place is held by Football 2 with a viewing share of 0.34% and 72.1 thousand contacts. • Eurosport 1 ranks fifth with a viewing share of 0.27% and 78.5 thousand contacts. In total, the group of sports channels generated about 2.25 million contacts.
22. Sports channels, Shr%, December 2021 0,52 0,37 0,37 0,34 0,27 0,14 0,12 0,1 0,08 0,06 0,00 0,70 Football 1 Setanta Sports HD Setanta Sports Plus Football 2 Eurosport 1 XSPORT Eurosport 2 Football 3 FIGHTBOX HD Viasat Sport Sports channels, Shr %, December 2021
23. Sports channels, average time spent, December 2021 00:37:37 00:27:20 00:35:57 00:24:41 00:42:32 00:12:45 00:25:23 00:17:01 00:22:37 00:11:55 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Setanta Sports HD Setanta Sports Plus Football 2 Eurosport 1 XSPORT Eurosport 2 Football 3 FIGHTBOX HD Viasat Sport Sports channels, Ats, December 2021
24. Documentary channels, December 2021 • Viasat History continues to hold the first place in the group, the viewing share of which increased by 0.15 p.p. to 1.00% (the total number of contacts with the channel is 279.2 thousand), and Viasat Explore CEE held the second position in the group with an indicator of 0.56% (an increase of 0.07 p.p.). The number of contacts of the channel with IPTV/OTT households throughout Ukraine amounted to 195 thousand. • In third place is Nat Geo Wild with a viewing share of 0.53% (added 0.09 p.p.). Viasat Nature CEE (0.53% viewing share, 0.16 p.p. increased) is in fourth place, and NATIONAL GEOGRAPHIC is in fifth place with 0.47% (no change). The average viewing time of the group's leaders in December was: Viasat History - 44.3 minutes, Viasat Explore CEE - 32.3 minutes, Nat Geo Wild - 31.4 minutes. In total, the group of documentary channels generated 3.93 million contacts with IPTV/OTT households in December.
25. Documentary channels, Shr %, December 2021 1,00 0,56 0,53 0,51 0,49 0,41 0,34 0,25 0,15 0,13 0,10 0,08 0,07 0,07 0,07 0,06 0,06 0,05 0,05 0,05 0,05 0,04 0,03 0,02 0,02 0,02 0,01 0,01 0,01 0,00 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 Viasat History Viasat Explore CEE Nat Geo Wild Viasat Nature CEE NATIONAL GEOGRAPHIC DISCOVERY CHANNEL History Discovery Science EPOQUE Trofey Animal Planet Da Vinci Learning Travel Channel HD Fauna Nauka Rybalka TV Terra Travel&Adventure 1AUTO Dacha H2 Kus Kus Кultura SEA TV 36,6 HD EKO TV DOCUBOX HD Utravel HD Life Russian Travel Guide TV Documentary channels, Shr %, December 2021
26. Documentary channels, average time spent, December 2021 00:44:15 00:32:15 00:31:25 00:29:25 00:24:17 00:33:27 00:42:09 00:29:03 00:15:01 00:10:42 00:19:39 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE Nat Geo Wild Viasat Nature CEE NATIONAL GEOGRAPHIC DISCOVERY CHANNEL History Discovery Science EPOQUE Trofey Animal Planet Documentary channels, Ats, December 2021
27. News channels, December 2021 • The first place among the news channels is held by Ukraine 24, which share of viewing in December sank by 0.46 p.p. up to 2.49% (the channel received 278.2 thousand contacts and the average viewing time at the level of 56.7 minutes). • The viewing share of NASH channel, which is in second place, increased by 0.08 p.p. up to 1.22%. The channel received 189.2 thousand unique contacts in December and an average viewing time of 55.8 minutes. • PRYAMIY channel showed a viewing share of 0.75% (lost 0.09 p.p.) and ranks third with 190 000 contacts. The average viewing time was 45.3 minutes. • Fourth place for Channel 24 - the share of viewing increased by 0.13 p.p. up to 0.68%, the number of contacts with the channel - 70.1 thousand. • In fifth place is Espresso TV (viewing share decreased by 0.07 p.p. to 0.46%), which generated 197.9 thousand contacts. The total number of IPTV/OTT contacts households made with the news channels throughout Ukraine amounted to 1.97 million in December.
28. News channels, Shr%, December 2021 2,49 1,22 0,75 0,68 0,46 0,16 0,12 0,12 0,1 0,04 0,03 0,02 0,02 0,02 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH Pryamiy Channel 24 Espresso TV Obozrevatel TV 4 Channel Unian TV Euronews 8 Channel CHP Info Pravda TUT Kyiv.Live Pershyi Diloviy Zoryaniy D1 Hrom adske TV 100% NEW S News channels, Shr%, December 2022
29. News channels, average time spent, December 2021 00:56:39 00:55:48 00:45:25 00:30:25 00:25:16 00:11:27 00:13:11 00:15:56 00:14:51 00:06:28 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH Pryamiy Channel 24 Espresso TV Obozrevatel TV 4 Channel Unian TV Euronews 8 Channel News channels, Ats, December 2021
30. TV series channels, Shr %, December 2021 0,94 0,57 0,36 0,36 0,24 0,21 0,17 0,14 0,1 0,03 0,00 0,35 0,70 1,05 BIGUDI Param ount Com edy Epic Drama FOX Star Family Kinoseriya Bolt FILM UADRAMA Dorama FlixSnip TV series channels, Shr %, December 2022 • The group of TV series channels continues to be headed by BIGUDI in December, the viewing share of which increased by 0.38 p.p. up to 0.94%, and generated 264.7 thousand contacts with IPTV/OTT households. • In second place was Paramount Comedy, with a viewing share of 0.22 p.p. up to 0.57%. • The third place is held by Epic Drama with a viewing share of 0.36%. In total, the group of TV series channels gained 1.78 million contacts with IPTV/OTT households throughout Ukraine.
31. TV series channels, average time spent, December 2021 00:31:53 00:19:35 00:29:54 00:25:10 00:22:29 00:41:42 00:20:16 00:15:17 00:23:16 00:07:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 BIGUDI Param ount Com edy Epic Drama FOX Star Family Kinoseriya Bolt FILM UADRAMA Dorama FlixSnip TV series channels, Ats, December 2022
32. Music channels, Shr%, December 2021 • M1 takes the first place - its share of viewing has increased significantly to 0.62%, the second - M2 (the share increased by 0.09 p.p. to 0.32%). • In third place is EU MUSIC channel with a viewing share of 0.26%. In total, the music channel group received 2.78 million contacts in December. 0,62 0,32 0,26 0,23 0,16 0,13 0,09 0,04 0,02 0,02 0,00 0,15 0,30 0,45 0,60 0,75 M1 M2 EU Music MUSIC… 4ever… OTV InRating MTV Hits MTV Rocks MEGOGO… Music channels, Shr%, December 2021
33. Music channels, average time spent, December 2021 00:39:12 00:29:47 00:28:22 00:26:33 00:35:08 00:18:28 00:12:17 00:19:35 00:15:06 00:05:14 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 EU M usic M USIC BOX UA 4ever music OTV InRating M TV Hits M TV Rocks M EGOGO LIVE Music channels, Ats, December 2021
34. Regional channels, December 2021 • In December, UKRlive HD channel ranked first among regional channels with a viewing share of 0.054%. • In second place is NASH Channel with an indicator of 0.050%. Kiev Channel, has received a viewing share of 0.042%, takes the third place, and Horizon TV channel, which share of viewing was 0.029%, is in fourth place. • ATR channel following them has an indicator within 0.028% of the viewing share. In December, a group of regional channels received 1.86 million contacts with households.
35. Regional channels, Shr %, December 2021 0,054 0,050 0,042 0,029 0,028 0,017 0,017 0,016 0,013 0,011 0,011 0,011 0,010 0,009 0,007 0,006 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 -0,010 0,010 0,030 0,050 UKRlive HD Nash Channel Кiev Horizont TV ATR UA:Kiev UA:Crimea Perviy Kievskiy 34 Channel Pershyi Kabelnyi Donbass Chernomorskaya TRK MostVideo Pershyi Zahidniy PravdaTUT Kiev odessa.live Perviy Gorodskoy ALEX TRK Galicia UA:Donbas UA:Dnipro PravdaTUT Lviv NTA UA:Bukovina Centralnyi UA:Zakarpattya Vita TV TV-5 ETNO CHANNEL HD RAI Sirius Regional channels, Shr %, December 2021
36. Regional channels, average time spent, December 2021 00:15:51 00:08:26 00:05:08 00:05:42 00:04:39 00:05:41 00:12:30 00:18:10 00:09:08 00:04:34 00:06:42 00:05:45 00:04:52 00:06:09 00:04:43 00:07:20 00:05:14 00:04:32 00:04:03 00:05:58 00:06:27 00:04:46 00:03:45 00:05:01 00:04:16 00:05:38 00:03:30 00:03:53 00:03:12 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 UKRlive HD Nash Channel Кiev Horizont TV ATR UA:Kiev UA:Crim ea Perviy Kievskiy 34 Channel Pershyi Kabelnyi Donbass Chernom orskaya TRK M ostVideo Pershyi Zahidniy PravdaTUT Kiev odessa.live Perviy Gorodskoy ALEX TRK Galicia UA:Donbas UA:Dnipro PravdaTUT Lviv NTA UA:Bukovina Centralnyi UA:Zakarpattya Vita TV TV-5 ETNO CHANNEL HD RAI Sirius Regional channels, Ats, December 2021
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