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Make It Work: Building an Awesome WordPress Website for Your Small Business

Sé Reed
April 27, 2013

Make It Work: Building an Awesome WordPress Website for Your Small Business

How to make your WordPress website awesome from the ground up, without ever touching a theme. Includes lots of plugin recommendations.

Sé Reed

April 27, 2013
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  1. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia MAKE IT WORK! Building an Awesome WordPress Website for Your Small Business Sé Reed @sereedmedia
  2. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia about sé Sé Reed Media • Web development & strategy • sereedmedia.com • @sereedmedia
  3. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia How do you build an AWESOME business website?
  4. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  5. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  6. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia An awesome website EXISTS.
  7. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia STEP 1
  8. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Installing WordPress
  9. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Installing WordPress
  10. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia What Type of WordPress?
  11. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia What Type of WordPress? •WordPress.com
  12. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia What Type of WordPress? •WordPress.com •Managing hosting
  13. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia What Type of WordPress? •WordPress.com •Managing hosting •WordPress.org (self-hosted)
  14. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.com
  15. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.com •Business tier
  16. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.com •Business tier •Limited to WordPress themes
  17. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.com •Business tier •Limited to WordPress themes •Limited extendability
  18. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.com •Business tier •Limited to WordPress themes •Limited extendability •Includes support
  19. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.com •Business tier •Limited to WordPress themes •Limited extendability •Includes support •Handles updates
  20. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  21. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Managing Hosting
  22. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Managing Hosting •Pricey
  23. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Managing Hosting •Pricey •Includes support
  24. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Managing Hosting •Pricey •Includes support •Handles updates
  25. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Managing Hosting •Pricey •Includes support •Handles updates •Optimized for speed
  26. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  27. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.org
  28. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.org •Free
  29. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.org •Free •Self-supported
  30. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.org •Free •Self-supported •Manual updates
  31. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia WordPress.org •Free •Self-supported •Manual updates •Fully extendable
  32. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  33. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  34. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  35. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia (Not the hard way)
  36. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia QuickInstall (aka “one-click”, 3rd party apps, etc.)
  37. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia QuickInstall (aka “one-click”, 3rd party apps, etc.) 1. Do not use Auto-Upgrade
  38. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia QuickInstall (aka “one-click”, 3rd party apps, etc.) 1. Do not use Auto-Upgrade 2. Do not use “admin”
  39. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia QuickInstall (aka “one-click”, 3rd party apps, etc.) 1. Do not use Auto-Upgrade 2. Do not use “admin” 3. Use strong passwords
  40. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  41. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  42. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  43. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  44. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  45. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  46. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  47. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  48. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  49. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia STEP 2
  50. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  51. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  52. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  53. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  54. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  55. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  56. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  57. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  58. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  59. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  60. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  61. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  62. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia NEWSFLASH!
  63. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia NEWSFLASH!
  64. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia NEWSFLASH! Humans are a visual species.
  65. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia NEWSFLASH! Humans are a visual species. (We like pretty things)
  66. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  67. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Form vs Function
  68. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Form = How your site LOOKS
  69. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Function = What your site DOES
  70. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Theme vs Plugin
  71. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Form = THEME
  72. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Function = PLUGINS
  73. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  74. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia The Tale of Social Media Widget
  75. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia STEP 3
  76. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  77. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Security • Wordfence Security • Better WP Security • Sucuri WordPress Security • Limit Login Attempts
  78. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  79. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Back That &%# Up • WordPress Backup to Dropbox • VaultPress • Backup Buddy
  80. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  81. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  82. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia STEP 4
  83. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  84. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Make some meat.
  85. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  86. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia CONTENT is the ONLY reason people visit websites.
  87. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  88. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  89. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Home •About •Contact
  90. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  91. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Products
  92. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Products •Services
  93. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Products •Services •FAQ
  94. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Products •Services •FAQ •Blogs
  95. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  96. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  97. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  98. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  99. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  100. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  101. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  102. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  103. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Connect Form • Contact Form 7 • Gravity Forms • Formidable •Ninja Forms
  104. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  105. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  106. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  107. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  108. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Comments • Disable Comments • Akismet •Twitter Comments •Jetpack
  109. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  110. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  111. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia STEP 5
  112. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Widgets
  113. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Widgets
  114. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  115. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  116. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  117. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  118. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  119. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  120. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  121. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  122. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  123. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  124. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  125. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Just Widgets • Image Widget • BE Subpages Widget • Yelp Widget Pro • Testimonials Widget
  126. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  127. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Not all widgets are plugins
  128. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Not all widgets are plugins •Not all plugins have widgets
  129. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  130. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia BUT!
  131. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  132. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Widgets are often in a plugin
  133. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Widgets are often in a plugin •Plugins often have widgets
  134. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia STEP 6
  135. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Make It Work
  136. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia MOAR PLUGINS!!
  137. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia (awesome) MOAR PLUGINS!!
  138. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Plugins = What your site DOES
  139. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Sooo ... what does an awesome website do?
  140. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Welll ... what does your awesome BUSINESS do?
  141. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia
  142. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Sell products?
  143. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Sell products? •Make products?
  144. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Sell products? •Make products? •Sell services?
  145. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia •Sell products? •Make products? •Sell services? •Provide expertise?
  146. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia There’s a plugin for that!
  147. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Sell Stuff •WooCommerce •WPCommerce •Shopp •Cart66
  148. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Share & Be Shared • Jetpack • Sociable • Simple Social Icons • Social Web Links • Instagrate • DiggDigg
  149. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Email Marketing •Mailchimp Widget •Constant Contact WordPress Widget •WP Newsletter •Jetpack (subscribe to posts)
  150. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Search Engine Optimzation •WordPress SEO •All-In-One SEO
  151. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Extra Credit •Soliloquy •The Events Calendar •FAQ Manager •About.me Widget •Simple Lightbox
  152. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Staying Current •PostStat.us •WPdaily.com •chrislema.com •WordPress Repository docs
  153. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Theme! Theme! Buy a theme! Install a theme! Theme! Change the theme!
  154. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Theme! Theme! Buy a theme! Install a theme! Theme! Change the theme!
  155. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Theme! Theme! Buy a theme! Install a theme! Theme! Change the theme!
  156. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Ask not what WordPress can do for you ...
  157. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia Ask what you can do with WordPress.
  158. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia THANKS! Sé Reed @sereedmedia
  159. make it work! building an awesome WordPress website for your

    small business sé reed @sereedmedia MAKE IT WORK! Building an Awesome WordPress Website for Your Small Business Sé Reed @sereedmedia