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Healthcare New Media Marketing Conference Keynote

Healthcare New Media Marketing Conference Keynote

Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.

We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.


Shahid N. Shah

June 14, 2010


  1. None
  2. 2 2010 is the Year of Social Media

  3. 3 1. Google 2. Facebook 3. Yahoo 4. YouTube 5.

    Wikipedia 6. Amazon 7. Craigslist 8. Ebay 9. Twitter 10. WindowsLive 11. Blogger 12. MSN 13. MySpace 14. AOL 15. Go 16. Bing 17. LinkedIn 18. CNN 19. Wordpress 20. ESPN *http://www.alexa.com/topsites/countries/US Eight of the top 20 most visited sites in the U.S. are social media sites
  4. 4 In March, Facebook passed Google as the most visited

    website in the U.S. *Experian Hitwise – 3/15/2010 www.facebook.com www.google.com
  5. 5 *SocialEconomics

  6. 6 Rise of Social Media in Healthcare

  7. 7 549 Twitter Accounts 513 Facebook pages 337 YouTube Channels

    730 Hospitals have an active Social Media presence with more than 1,400 sites *http://ebennett.org/– May 22, 2010
  8. 8 32 Brand Sponsored Patient Communities 96 Patient Communities (Non-Brand

    Controlled) 33 Healthcare Professional Communities 46 Facebook Sites (Pharma) 6 Marketing Professional Communities The Dose of Digital Wiki lists over 200 active healthcare communities *Dose of Digital Wiki – June 7, 2010
  9. 9 Adults are turning to the web and social media

    for health information 61% of American adults looked online for health information in 2009, up from 46% percent in 2000. *Pew Internet Life Project– 2009
  10. 10 Physicians continue to embrace social media as a professional

    tool of physicians engage online as part of their clinical workflow of physicians are interested in or already use physician social networks 84% 71% *Manhattan Research – Taking the Pulse v9
  11. 11 Impact of Social Media for Hospitals

  12. 12 Henry Ford has uses an integrated social media strategy

    to improve communications
  13. 13 Live-tweeting surgeries has helped educate patients and providers

  14. 14 Patient Communities are HOT!!!

  15. 15 Patient Communities are expanding into the long tail of

    therapeutic areas
  16. 16 WiserPregnancy helps employees make smarter, cost effective health decisions

  17. 17 UCB and PLM partnered to create an open community

    to capture real-world experiences
  18. 18 Physician Networks Continue to Expand

  19. 19 Physicians utilize a growing number of private networking sites

    throughout the world
  20. 20 Ozmosis enables physicians to learn from colleagues they trust

    Professional application of a social network enables licensed MDs and DOs to exchange medical knowledge Real physician identities are properly verified and clearly displayed to all members Power of the trusted network delivers personalized and relevant information to every physician
  21. 21 Syndicom provides training and networking opportunities sponsored by industry

  22. 22 HHS, CDC & FDA are Making a Difference

  23. 23 CDC has improved communication and expanded access to health

  24. 24 During the H1N1 public health crisis, CDC alerted patients

    and providers CDC had less than 1,000 Twitter followers in March 2009…today they have over 1,242,000 CDC’s H1N1 video has more than 2,087,000 views
  25. 25 HHS announced a social Initiative to improve health through

    the power of information Community Health Data Initiative
  26. 26 Pharma has Cautiously Increased its Efforts

  27. 27 Sponsored communities for patients and providers offer insight and

  28. 28 48% of parent companies have a presence on Facebook

    28% of branded sites have Facebook as a top- 5 referral site 60% of parent companies have a presence on Twitter, with an average growth in followers of 31% from February to March 2010 36% of parent companies have a presence on YouTube *Digital IQ Index – L2 However, only 19% of Pharmaceutical brands are on at least one social media platform
  29. 29 *Courtesy of John Mack Risks still outweigh perceived benefits

    for many in an uncertain regulatory environment
  30. 30 Leading to mixed results with different tactics on facebook

    for Sanofi and others Comments removed Discussions encouraged
  31. 31 Private Sector is Fueling Innovation

  32. 32 Yammer is gaining widespread adoption as an Internal collaboration

    tool within pharma
  33. 33 iGuard offers crowdsourced product reviews from 2 million registered

  34. 34 Social games are changing healthcare outcomes by making exercise

    social and fun
  35. 35 Will you accept a public challenge to exercise?

  36. 36 The Future Holds…

  37. 37 Placeholder for graphic Imagine a future where patients, providers

    & organizations can collaborate freely
  38. 38 (Data + Tools)*Innovation = True Collaboration How can we

    improve outcomes and reduce healthcare costs through social media
  39. 39 Thank You #HCNM! Joel Selzer Shahid N Shah Co-Founder

    & CEO - Ozmosis Founder & CEO - Netspective http://twitter.com/jbselz http://twitter.com/shahidnshah http://www.facebook.com/joel.selzer http://www.facebook.com/shahid.n.shah (202) 595-8005 (202)-713-5409 joel@ozmosis.com shahid.shah@netspective.com