Healthcare New Media Marketing Conference Keynote

Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.

We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.

Transcript

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2. 2
   2010 is the Year of
   Social Media
   

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3. 3
   1. Google
   2. Facebook
   3. Yahoo
   4. YouTube
   5. Wikipedia
   6. Amazon
   7. Craigslist
   8. Ebay
   9. Twitter
   10. WindowsLive
   11. Blogger
   12. MSN
   13. MySpace
   14. AOL
   15. Go
   16. Bing
   17. LinkedIn
   18. CNN
   19. Wordpress
   20. ESPN
   *http://www.alexa.com/topsites/countries/US
   Eight of the top 20 most visited sites in the U.S.
   are social media sites
   

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4. 4
   In March, Facebook passed Google as the
   most visited website in the U.S.
   *Experian Hitwise – 3/15/2010
   www.facebook.com
   www.google.com
   

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5. 5
   *SocialEconomics
   

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6. 6
   Rise of Social
   Media in
   Healthcare
   

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7. 7
   549
   Twitter Accounts
   513
   Facebook pages
   337
   YouTube Channels
   730 Hospitals have an active Social Media
   presence with more than 1,400 sites
   *http://ebennett.org/– May 22, 2010
   

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8. 8
   32
   Brand Sponsored
   Patient Communities
   96
   Patient Communities
   (Non-Brand Controlled)
   33
   Healthcare Professional
   Communities
   46
   Facebook Sites (Pharma) 6
   Marketing Professional
   Communities
   The Dose of Digital Wiki lists over 200 active
   healthcare communities
   *Dose of Digital Wiki – June 7, 2010
   

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9. 9
   Adults are turning to the web and social media
   for health information
   61% of American adults looked online for
   health information in 2009, up from 46%
   percent in 2000.
   *Pew Internet Life Project– 2009
   

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10. 10
    Physicians continue to embrace social media
    as a professional tool
    of physicians engage online as part of
    their clinical workflow
    of physicians are interested in or already
    use physician social networks
    84%
    71%
    *Manhattan Research – Taking the Pulse v9
    

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11. 11
    Impact of Social
    Media for Hospitals
    

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12. 12
    Henry Ford has uses an integrated social
    media strategy to improve communications
    

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13. 13
    Live-tweeting surgeries has helped educate
    patients and providers
    

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14. 14
    Patient
    Communities are
    HOT!!!
    

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15. 15
    Patient Communities are expanding into the
    long tail of therapeutic areas
    

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16. 16
    WiserPregnancy helps employees make smarter,
    cost effective health decisions
    

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17. 17
    UCB and PLM partnered to create an open
    community to capture real-world experiences
    

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18. 18
    Physician Networks
    Continue to Expand
    

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19. 19
    Physicians utilize a growing number of private
    networking sites throughout the world
    

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20. 20
    Ozmosis enables physicians to learn from
    colleagues they trust
    Professional
    application of a
    social network
    enables licensed
    MDs and DOs to
    exchange medical
    knowledge
    Real physician identities are properly verified and clearly
    displayed to all members
    Power of the trusted network delivers personalized and
    relevant information to every physician
    

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21. 21
    Syndicom provides training and networking
    opportunities sponsored by industry
    

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22. 22
    HHS, CDC & FDA
    are Making a
    Difference
    

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23. 23
    CDC has improved communication and
    expanded access to health information
    

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24. 24
    During the H1N1 public health crisis, CDC
    alerted patients and providers
    CDC had less than 1,000
    Twitter followers in March
    2009…today they have over
    1,242,000
    CDC’s H1N1 video has more
    than 2,087,000 views
    

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25. 25
    HHS announced a social Initiative to improve
    health through the power of information
    Community Health
    Data Initiative
    

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26. 26
    Pharma has
    Cautiously
    Increased its Efforts
    

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27. 27
    Sponsored communities for patients and
    providers offer insight and support
    

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28. 28
    48% of parent
    companies have a
    presence on Facebook
    28% of branded sites
    have Facebook as a top-
    5 referral site
    60% of parent
    companies have a
    presence on Twitter,
    with an average growth
    in followers of 31% from
    February to March 2010
    36% of parent
    companies have a
    presence on YouTube
    *Digital IQ Index – L2
    However, only 19% of Pharmaceutical brands
    are on at least one social media platform
    

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29. 29
    *Courtesy of John Mack
    Risks still outweigh perceived benefits for
    many in an uncertain regulatory environment
    

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30. 30
    Leading to mixed results with different tactics
    on facebook for Sanofi and others
    Comments
    removed
    Discussions
    encouraged
    

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31. 31
    Private Sector is
    Fueling Innovation
    

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32. 32
    Yammer is gaining widespread adoption as an
    Internal collaboration tool within pharma
    

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33. 33
    iGuard offers crowdsourced product reviews
    from 2 million registered users
    

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34. 34
    Social games are changing healthcare
    outcomes by making exercise social and fun
    

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35. 35
    Will you accept a public challenge to
    exercise?
    

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36. 36
    The Future Holds…
    

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37. 37
    Placeholder for graphic
    Imagine a future where patients, providers &
    organizations can collaborate freely
    

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38. 38
    (Data + Tools)*Innovation =
    True Collaboration
    How can we improve outcomes and reduce
    healthcare costs through social media
    

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39. 39
    Thank You #HCNM!
    Joel Selzer Shahid N Shah
    Co-Founder & CEO - Ozmosis Founder & CEO - Netspective
    http://twitter.com/jbselz http://twitter.com/shahidnshah
    http://www.facebook.com/joel.selzer http://www.facebook.com/shahid.n.shah
    (202) 595-8005 (202)-713-5409
    joel@ozmosis.com shahid.shah@netspective.com
    

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