Healthcare New Media Marketing Conference Keynote

Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.

We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.

Transcript

2. 2 2010 is the Year of Social Media
3. 3 1. Google 2. Facebook 3. Yahoo 4. YouTube 5. Wikipedia 6. Amazon 7. Craigslist 8. Ebay 9. Twitter 10. WindowsLive 11. Blogger 12. MSN 13. MySpace 14. AOL 15. Go 16. Bing 17. LinkedIn 18. CNN 19. Wordpress 20. ESPN *http://www.alexa.com/topsites/countries/US Eight of the top 20 most visited sites in the U.S. are social media sites
4. 4 In March, Facebook passed Google as the most visited website in the U.S. *Experian Hitwise – 3/15/2010 www.facebook.com www.google.com
5. 5 *SocialEconomics
6. 6 Rise of Social Media in Healthcare
7. 7 549 Twitter Accounts 513 Facebook pages 337 YouTube Channels 730 Hospitals have an active Social Media presence with more than 1,400 sites *http://ebennett.org/– May 22, 2010
8. 8 32 Brand Sponsored Patient Communities 96 Patient Communities (Non-Brand Controlled) 33 Healthcare Professional Communities 46 Facebook Sites (Pharma) 6 Marketing Professional Communities The Dose of Digital Wiki lists over 200 active healthcare communities *Dose of Digital Wiki – June 7, 2010
9. 9 Adults are turning to the web and social media for health information 61% of American adults looked online for health information in 2009, up from 46% percent in 2000. *Pew Internet Life Project– 2009
10. 10 Physicians continue to embrace social media as a professional tool of physicians engage online as part of their clinical workflow of physicians are interested in or already use physician social networks 84% 71% *Manhattan Research – Taking the Pulse v9
11. 11 Impact of Social Media for Hospitals
12. 12 Henry Ford has uses an integrated social media strategy to improve communications
13. 13 Live-tweeting surgeries has helped educate patients and providers
14. 14 Patient Communities are HOT!!!
15. 15 Patient Communities are expanding into the long tail of therapeutic areas
16. 16 WiserPregnancy helps employees make smarter, cost effective health decisions
17. 17 UCB and PLM partnered to create an open community to capture real-world experiences
18. 18 Physician Networks Continue to Expand
19. 19 Physicians utilize a growing number of private networking sites throughout the world
20. 20 Ozmosis enables physicians to learn from colleagues they trust Professional application of a social network enables licensed MDs and DOs to exchange medical knowledge Real physician identities are properly verified and clearly displayed to all members Power of the trusted network delivers personalized and relevant information to every physician
21. 21 Syndicom provides training and networking opportunities sponsored by industry
22. 22 HHS, CDC & FDA are Making a Difference
23. 23 CDC has improved communication and expanded access to health information
24. 24 During the H1N1 public health crisis, CDC alerted patients and providers CDC had less than 1,000 Twitter followers in March 2009…today they have over 1,242,000 CDC’s H1N1 video has more than 2,087,000 views
25. 25 HHS announced a social Initiative to improve health through the power of information Community Health Data Initiative
26. 26 Pharma has Cautiously Increased its Efforts
27. 27 Sponsored communities for patients and providers offer insight and support
28. 28 48% of parent companies have a presence on Facebook 28% of branded sites have Facebook as a top- 5 referral site 60% of parent companies have a presence on Twitter, with an average growth in followers of 31% from February to March 2010 36% of parent companies have a presence on YouTube *Digital IQ Index – L2 However, only 19% of Pharmaceutical brands are on at least one social media platform
29. 29 *Courtesy of John Mack Risks still outweigh perceived benefits for many in an uncertain regulatory environment
30. 30 Leading to mixed results with different tactics on facebook for Sanofi and others Comments removed Discussions encouraged
31. 31 Private Sector is Fueling Innovation
32. 32 Yammer is gaining widespread adoption as an Internal collaboration tool within pharma
33. 33 iGuard offers crowdsourced product reviews from 2 million registered users
34. 34 Social games are changing healthcare outcomes by making exercise social and fun
35. 35 Will you accept a public challenge to exercise?
36. 36 The Future Holds…
37. 37 Placeholder for graphic Imagine a future where patients, providers & organizations can collaborate freely
38. 38 (Data + Tools)*Innovation = True Collaboration How can we improve outcomes and reduce healthcare costs through social media
39. 39 Thank You #HCNM! Joel Selzer Shahid N Shah Co-Founder & CEO - Ozmosis Founder & CEO - Netspective http://twitter.com/jbselz http://twitter.com/shahidnshah http://www.facebook.com/joel.selzer http://www.facebook.com/shahid.n.shah (202) 595-8005 (202)-713-5409 joel@ozmosis.com shahid.shah@netspective.com