Lumosity and Gamification

Transcript

1. 9/15 Gamification Assessment #1 Ali Ahmad Shazada IFN691
2. Gamified Software Lumosity
3. Today’s Quests 1. Overview 2. Evaluation 3. Recommendations 4. Questions
4. 1. Overview
5. 1. Company Brain training and research company 2. Domain Education and Learning – Brain Training • Gamified Tasks including  Memory  Attention  Speed  Problem solving skills  Flexibility
6. 3. Target Audience • Between 20 and 40 who enjoy competitive environment http://blogs.wsj.com/digits/2013/11/05/small-brain-training-game-maker-getting-bigger/ Right now 70 Billion Users !
7. 3. Purpose of Gamification • Brain Training exercises Excluding Traditional way Awarded with scores Feedbacks and rewards
8. 2. Evaluation
9. In the Beginning • Designed games to get starting point  Memory  Attention  Speed  Problem solving skills  Flexibility
13. After Completion !
14. Definition of Gamification • Game Elements  Promote Behavior Change Self-Determination Theory • User’s clear goal  Top Game score  Progress  Feedback https://en.wikipedia.org/wiki/Gamification
15. • Performance of mates  Higher score  Passion • Interesting Factors  Colorful Backgrounds  Feedbacks  Rewards  User’s motivation
16. Effective Gamification • User’s Change Behavior  Increase in Use  No Negativity  Funny Experience http://www.forbes.com/sites/michellegreenwald/2014/09/15/gamification-in-everything-the-range- and-when-and-why-its-so-effective/
17. Brain Performance Index (BPI) • Top Design Feature ; performance in 5 areas  Memory  Attention  Speed  Problem solving skills  Flexibility http://www.forbes.com/sites/michellegreenwald/2014/09/15/gamification-in-everything-the-range- and-when-and-why-its-so-effective/
18. Weekly Plans • Different from one another  Addiction  Excitement  40 Gamified Tasks  Perfect Usable Experience https://www.interaction-design.org/courses/gamification-_creating_addictive_user_experience.html
19. 3. Recommendations
20. 1.Multiplayer Option  Competition  Engaging  Enjoyable  Fun
21. 2. Motivational video  Engage weak people  Inspire  Early Task completion http://www.clickz.com/clickz/column/2197031/motivation-action- and-triggers-a-model-for-influencing-online-behavior
22. 3. Limited Target Audience  Designed for Elders  No Children Stuff
23. 4. Switch b/w Activities  Bored with some activities  Friendly and Enjoyable https://www.packtpub.com/packtlib/book/Web- Development/9781782168119/6/ch06lvl1sec38/The%20player's%20experience
24. Any Questions 