Products: Ship ‘em & Kill ‘em Fast & Frequently

Stop getting emotionally attached to your products and features...ship 'em fast and kill 'em frequently.

Transcript

1. Josh Pigford
   Maker of Things
   @Shpigford & joshpigford.com
   

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4. HISTORY
   

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5. Discovered the web in 1995
   

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6. Wasted dozens of cartridges of printer ink
   

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13. David Hauser
    

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14. David Hauser
    Siamak Taghaddos
    

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16. PRODUCTS
    Ship ‘em & Kill ‘em Fast & Frequently
    

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17. WHAT
    

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18. WHAT
    ‣ Being honest
    ‣ Being ruthless
    ‣ Being quick
    

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19. Ship it fast and if it’s
    not working, kill it.
    

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20. WHY
    

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21. WHY
    ‣ Features aren’t cheap
    ‣ Features add complexity
    ‣ Features require maintenance
    

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22. If it doesn’t have a
    noticeable effect on revenue,
    it doesn’t stick around.
    

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23. HOW
    

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24. ‣ Every feature sounds awesome
    ‣ Don’t add based solely on customer
    requests
    ‣ Don’t add if it goes against your
    core value proposition
    ‣ Explain it in writing
    ‣ Ignore irrelevant issues
    KILL IT
    

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25. ‣ Stop wireframing and start building
    ‣ Get interactive quickly
    ‣ Test the interaction
    ‣ Friends + Family
    ‣ UserTesting.com
    SHIP IT
    

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26. MVP
    to
    MDP
    

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27. You’re not ready to ship
    unless you’re ready to
    prove to your users it’s
    worth their time and effort.
    

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28. Be prepared
    to ax it.
    

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29. How do you feel about this?
    

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30. Prove the idea as best you can,
    ship it as fast as you can
    and kill it as intelligently as you can.
    Rinse. Repeat.
    

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