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Products: Ship ‘em & Kill ‘em Fast & Frequently

Josh Pigford
February 21, 2013

Products: Ship ‘em & Kill ‘em Fast & Frequently

Stop getting emotionally attached to your products and features...ship 'em fast and kill 'em frequently.

Josh Pigford

February 21, 2013

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  1. Josh Pigford Maker of Things @Shpigford & joshpigford.com

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  5. Discovered the web in 1995

  6. Wasted dozens of cartridges of printer ink

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  13. David Hauser

  14. David Hauser Siamak Taghaddos

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  16. PRODUCTS Ship ‘em & Kill ‘em Fast & Frequently

  17. WHAT

  18. WHAT ‣ Being honest ‣ Being ruthless ‣ Being quick

  19. Ship it fast and if it’s not working, kill it.

  20. WHY

  21. WHY ‣ Features aren’t cheap ‣ Features add complexity ‣

    Features require maintenance
  22. If it doesn’t have a noticeable effect on revenue, it

    doesn’t stick around.
  23. HOW

  24. ‣ Every feature sounds awesome ‣ Don’t add based solely

    on customer requests ‣ Don’t add if it goes against your core value proposition ‣ Explain it in writing ‣ Ignore irrelevant issues KILL IT
  25. ‣ Stop wireframing and start building ‣ Get interactive quickly

    ‣ Test the interaction ‣ Friends + Family ‣ UserTesting.com SHIP IT
  26. MVP to MDP

  27. You’re not ready to ship unless you’re ready to prove

    to your users it’s worth their time and effort.
  28. Be prepared to ax it.

  29. How do you feel about this?

  30. Prove the idea as best you can, ship it as

    fast as you can and kill it as intelligently as you can. Rinse. Repeat.