Baremetrics State of the Metric: Austin 2016

E4f5d494ebdc9e7cce1aecf3ce3e8bc1?s=47 Josh Pigford
April 24, 2016

Baremetrics State of the Metric: Austin 2016

How to rally your team behind your company mission: https://baremetrics.com/blog/company-mission-presentation

E4f5d494ebdc9e7cce1aecf3ce3e8bc1?s=128

Josh Pigford

April 24, 2016
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  1. State of the Metric Austin 2016

  2. ‣ Revenue Forecasting JANUARY 2015 ‣ Plan Insights MARCH 2015

    ‣ Revenue Insights MAY 2015 ‣ Cohort Analysis JUNE 2015 ‣ Annotations JUNE 2015 ‣ Dunning & Retention SEPTEMBER 2015 ‣ Trendlines NOVEMBER 2015 ‣ Goals FEBRUARY 2016 ‣ SubMRR+ FEBRUARY 2016 ‣ Slack App MARCH 2016 Review: Product
  3. ‣ Scott joined JULY 2015 ‣ Renee joined DECEMBER 2015

    ‣ General Catalyst invested $200k DECEMBER 2015 ‣ Fried joined JANUARY 2016 ‣ Bessemer invested $100k JANUARY 2016 Review: Company
  4. $30,988 › $46,604 50% MRR

  5. 407 › 520 28% Customers

  6. $76 › $89 17% ARPU

  7. $1,222 › $2,001 64% LTV

  8. 10.7% › 4.5% 58% User Churn

  9. 12.8% › 5.7% 55% Revenue Churn

  10. Goal: 2016 Profitability

  11. Goal: 2016 ‣ Expenses: $80,000/mo ‣ Need: 900 customers

  12. Goal: 2016 +45 customers each month

  13. How? ‣ Focus, focus, focus ‣ Transparency ‣ Education ‣

    Measured action
  14. How: Focus ‣ Weekly, monthly & quarterly goals ‣ Don’t

    over-solve: Ship the smallest solution possible
  15. How: Transparency Our own transparency equips other businesses

  16. How: Education Teaching is one of the greatest marketing tools

    available
  17. How: Measured Action Regular and consistent testing with measurable results

    to know what is and isn’t working
  18. Mission Our mission is to equip businesses with the tools

    they need to grow.
  19. Values Shared principles on what it will take for us

    to accomplish our mission.
  20. Principles ‣ Be entrepreneurial

  21. Principles ‣ Be entrepreneurial ‣ Constraints bring out creativity

  22. Principles ‣ Be entrepreneurial ‣ Constraints bring out creativity ‣

    High bar for quality
  23. Principles ‣ Be entrepreneurial ‣ Constraints bring out creativity ‣

    High bar for quality ‣ Relentless focus on success
  24. Principles ‣ Be entrepreneurial ‣ Constraints bring out creativity ‣

    High bar for quality ‣ Relentless focus on success ‣ Strong sense of purpose
  25. Team Five foundations needed to work well together and accomplish

    our mission
  26. Team ‣ Create an environment of trust

  27. Team ‣ Create an environment of trust ‣ Have healthy

    conflict
  28. Team ‣ Create an environment of trust ‣ Have healthy

    conflict ‣ Commit to decisions
  29. Team ‣ Create an environment of trust ‣ Have healthy

    conflict ‣ Commit to decisions ‣ Accountability to decisions
  30. Team ‣ Create an environment of trust ‣ Have healthy

    conflict ‣ Commit to decisions ‣ Accountability to decisions ‣ Focus on results
  31. People Baremetrics can’t exist without you.

  32. The End