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Baremetrics State of the Metric: Austin 2016

Josh Pigford
April 24, 2016

Baremetrics State of the Metric: Austin 2016

How to rally your team behind your company mission: https://baremetrics.com/blog/company-mission-presentation

Josh Pigford

April 24, 2016
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  1. State of the Metric
    Austin 2016

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  2. ‣ Revenue Forecasting JANUARY 2015
    ‣ Plan Insights MARCH 2015
    ‣ Revenue Insights MAY 2015
    ‣ Cohort Analysis JUNE 2015
    ‣ Annotations JUNE 2015
    ‣ Dunning & Retention SEPTEMBER 2015
    ‣ Trendlines NOVEMBER 2015
    ‣ Goals FEBRUARY 2016
    ‣ SubMRR+ FEBRUARY 2016
    ‣ Slack App MARCH 2016
    Review: Product

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  3. ‣ Scott joined JULY 2015
    ‣ Renee joined DECEMBER 2015
    ‣ General Catalyst invested $200k DECEMBER 2015
    ‣ Fried joined JANUARY 2016
    ‣ Bessemer invested $100k JANUARY 2016
    Review: Company

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  4. $30,988 › $46,604
    50%
    MRR

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  5. 407 › 520
    28%
    Customers

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  6. $76 › $89
    17%
    ARPU

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  7. $1,222 › $2,001
    64%
    LTV

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  8. 10.7% › 4.5%
    58%
    User Churn

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  9. 12.8% › 5.7%
    55%
    Revenue Churn

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  10. Goal: 2016
    Profitability

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  11. Goal: 2016
    ‣ Expenses: $80,000/mo
    ‣ Need: 900 customers

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  12. Goal: 2016
    +45 customers each month

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  13. How?
    ‣ Focus, focus, focus
    ‣ Transparency
    ‣ Education
    ‣ Measured action

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  14. How: Focus
    ‣ Weekly, monthly & quarterly goals
    ‣ Don’t over-solve: Ship the smallest
    solution possible

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  15. How: Transparency
    Our own transparency equips other
    businesses

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  16. How: Education
    Teaching is one of the greatest
    marketing tools available

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  17. How: Measured Action
    Regular and consistent testing with
    measurable results to know what is
    and isn’t working

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  18. Mission
    Our mission is to equip businesses with
    the tools they need to grow.

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  19. Values
    Shared principles on what it will take for
    us to accomplish our mission.

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  20. Principles
    ‣ Be entrepreneurial

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  21. Principles
    ‣ Be entrepreneurial
    ‣ Constraints bring out creativity

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  22. Principles
    ‣ Be entrepreneurial
    ‣ Constraints bring out creativity
    ‣ High bar for quality

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  23. Principles
    ‣ Be entrepreneurial
    ‣ Constraints bring out creativity
    ‣ High bar for quality
    ‣ Relentless focus on success

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  24. Principles
    ‣ Be entrepreneurial
    ‣ Constraints bring out creativity
    ‣ High bar for quality
    ‣ Relentless focus on success
    ‣ Strong sense of purpose

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  25. Team
    Five foundations needed to work well
    together and accomplish our mission

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  26. Team
    ‣ Create an environment of trust

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  27. Team
    ‣ Create an environment of trust
    ‣ Have healthy conflict

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  28. Team
    ‣ Create an environment of trust
    ‣ Have healthy conflict
    ‣ Commit to decisions

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  29. Team
    ‣ Create an environment of trust
    ‣ Have healthy conflict
    ‣ Commit to decisions
    ‣ Accountability to decisions

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  30. Team
    ‣ Create an environment of trust
    ‣ Have healthy conflict
    ‣ Commit to decisions
    ‣ Accountability to decisions
    ‣ Focus on results

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  31. People
    Baremetrics can’t exist without you.

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