Baremetrics State of the Metric: Austin 2016

How to rally your team behind your company mission: https://baremetrics.com/blog/company-mission-presentation

Transcript

1. State of the Metric
   Austin 2016
   

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2. ‣ Revenue Forecasting JANUARY 2015
   ‣ Plan Insights MARCH 2015
   ‣ Revenue Insights MAY 2015
   ‣ Cohort Analysis JUNE 2015
   ‣ Annotations JUNE 2015
   ‣ Dunning & Retention SEPTEMBER 2015
   ‣ Trendlines NOVEMBER 2015
   ‣ Goals FEBRUARY 2016
   ‣ SubMRR+ FEBRUARY 2016
   ‣ Slack App MARCH 2016
   Review: Product
   

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3. ‣ Scott joined JULY 2015
   ‣ Renee joined DECEMBER 2015
   ‣ General Catalyst invested $200k DECEMBER 2015
   ‣ Fried joined JANUARY 2016
   ‣ Bessemer invested $100k JANUARY 2016
   Review: Company
   

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4. $30,988 › $46,604
   50%
   MRR
   

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5. 407 › 520
   28%
   Customers
   

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6. $76 › $89
   17%
   ARPU
   

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7. $1,222 › $2,001
   64%
   LTV
   

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8. 10.7% › 4.5%
   58%
   User Churn
   

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9. 12.8% › 5.7%
   55%
   Revenue Churn
   

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10. Goal: 2016
    Profitability
    

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11. Goal: 2016
    ‣ Expenses: $80,000/mo
    ‣ Need: 900 customers
    

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12. Goal: 2016
    +45 customers each month
    

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13. How?
    ‣ Focus, focus, focus
    ‣ Transparency
    ‣ Education
    ‣ Measured action
    

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14. How: Focus
    ‣ Weekly, monthly & quarterly goals
    ‣ Don’t over-solve: Ship the smallest
    solution possible
    

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15. How: Transparency
    Our own transparency equips other
    businesses
    

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16. How: Education
    Teaching is one of the greatest
    marketing tools available
    

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17. How: Measured Action
    Regular and consistent testing with
    measurable results to know what is
    and isn’t working
    

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18. Mission
    Our mission is to equip businesses with
    the tools they need to grow.
    

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19. Values
    Shared principles on what it will take for
    us to accomplish our mission.
    

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20. Principles
    ‣ Be entrepreneurial
    

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21. Principles
    ‣ Be entrepreneurial
    ‣ Constraints bring out creativity
    

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22. Principles
    ‣ Be entrepreneurial
    ‣ Constraints bring out creativity
    ‣ High bar for quality
    

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23. Principles
    ‣ Be entrepreneurial
    ‣ Constraints bring out creativity
    ‣ High bar for quality
    ‣ Relentless focus on success
    

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24. Principles
    ‣ Be entrepreneurial
    ‣ Constraints bring out creativity
    ‣ High bar for quality
    ‣ Relentless focus on success
    ‣ Strong sense of purpose
    

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25. Team
    Five foundations needed to work well
    together and accomplish our mission
    

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26. Team
    ‣ Create an environment of trust
    

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27. Team
    ‣ Create an environment of trust
    ‣ Have healthy conflict
    

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28. Team
    ‣ Create an environment of trust
    ‣ Have healthy conflict
    ‣ Commit to decisions
    

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29. Team
    ‣ Create an environment of trust
    ‣ Have healthy conflict
    ‣ Commit to decisions
    ‣ Accountability to decisions
    

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30. Team
    ‣ Create an environment of trust
    ‣ Have healthy conflict
    ‣ Commit to decisions
    ‣ Accountability to decisions
    ‣ Focus on results
    

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31. People
    Baremetrics can’t exist without you.
    

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32. The End
    

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