Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Likes, Tweets, Pins, and More: The Impact on Media

simplereach
September 06, 2012

Likes, Tweets, Pins, and More: The Impact on Media

Bryan Birsic's talk from the 2012 Innovate Content conference.

simplereach

September 06, 2012
Tweet

More Decks by simplereach

Other Decks in Business

Transcript

  1. Likes, Tweets, Pins and More:
    The Impact on Media
    Bryan Birsic
    @birsic
    [email protected]

    View full-size slide

  2. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
    Socially Intelligent

    View full-size slide

  3. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
    The Great Fragmentation (Continued)
    “What if the power of the Internet is that it
    unbundles all that came before?”
    - Andrew Weissman, USV

    View full-size slide

  4. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
    Your Audience Now Curates Itself

    View full-size slide

  5. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
    Content Drives Social, Social Drives Content

    View full-size slide

  6. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
    25%
    50%
    75%
    100%
    Twitter Facebook
    Top 1% of Content Drives Majority of Referrals
    Occupy The One Percent

    View full-size slide

  7. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
    Top 1% Articles Differ Widely Across Network
    Twitter Facebook
    20%
    All Social Networks Are Not Created Equal

    View full-size slide

  8. Likes, Tweets, Pins and More: The Impact on Media Bryan Birsic @birsic
    Audience
    Voice
    Brand
    Content Is King, Again

    View full-size slide

  9. Bryan Birsic, President
    [email protected]
    Thank you.
    http://simplereach.com
    @simplereach

    View full-size slide