Social Calm

D.Compress

Transcript

1. Social Calm – Web-Up “How do I know you again?” Meghbartma Gautam
2. What is the problem? It is stressful to have a meaningful conversation with someone you kinda sorta know It is stressful to be around people who you know but have a vague recollection of
3. Who is the user?
4. Mobile to Social Calm for one can disrupt the calm of others
5. WebUp- sketch WebUp! 5 people within 5 feet of you
6. Adam Levine 5 feet away | Added 5 days ago Kevin Kidd 2 feet away | Add + Natasha Jain 3 feet away | Add + 1 People you know
7. Adam Levine 5 feet away | Added 5 days ago Kevin Kidd 2 feet away | Add + Natasha Jain 3 feet away | Add + 1 People you know
8. Adam Levine 5 feet away | Added 5 days ago Kevin Kidd 2 feet away | Add + Natasha Jain 3 feet away | Add + 1 People you know Adam Levine | Lead Singer at Maroon 5 | From LA | You both like Maroon 5 and LAX 2
9. Adam Levine 5 feet away | Added 5 days ago Kevin Kidd 2 feet away | Add + Natasha Jain 3 feet away | Add + 1 People you should know
10. People you should know Adam Levine 5 feet away | Added 5 days ago Kevin Kidd 2 feet away | Add + Natasha Jain 3 feet away | Add + 1
11. People you should know Adam Levine 5 feet away | Added 5 days ago Kevin Kidd 2 feet away | Add + Natasha Jain 3 feet away | Add + Natasha Jain| Graduate Student at Stanford | From India| You both like Stanford India Association 1 2 ADD
12. People you should know Adam Levine 5 feet away | Added 5 days ago Kevin Kidd 2 feet away | Add + Natasha Jain 3 feet away | Add + Natasha Jain| Graduate Student at Stanford | From India| You both like Stanford India Association 1 2 3 Friend request sent | Add Tags (Optional) Rains,_________
13. Trials and tribulations N = 17+14+32 Refine Test 47 6 10 “Wait, what?” “Why don’t I just ask them?” “I am not stressed by it, I’ll just eat my food?” “I get it now, show me the app again” “I would totally use this” “Wait, what?”
14. Refresh Rate = 8/user App was turned on the whole time (3 hours) for 80% of the users 40 of the 47 people who liked the app would recommend to a friend, 27 already did Trials and tribulations
15. Feedback “Took the pain out of approaching people” “Gave me confidence and allowed for conversation” “Helped me pickup where I left off” “Now I have a wingman!”
16. Social behavior Find friends you know Starting a conversation Recalling a face Technical behavior Search for relevance Find common interests Browse friend lists Connect in context Panic buttons Convergence to WebUp Of And
17. Mastering the Non-Obvious | N >….. 5 > 4 ……. > 1 | Focus on each and every granular behavior, even click paths are important Hook Usage