Getting the Edge: Metric Enhanced Design

Getting the Edge: Metric Enhanced Design

Using a metric strategy to inform design decisions. Original presentation at 2013 J. Boye Conference.

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Seth Meranda

May 09, 2013
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Transcript

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    Design  is  about  making   things  good  (and  then  

    better)  and  right  (and   fantastic)  for  the  people  who   use  and  encounter  them. -MATT BEALE DAEDALUS DESIGN
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    Visual  design  is  often  the  polar   opposite  of  engineering:

     trading   hard  edges  for  subjective   decisions  based  on  gut  feelings   and  personal  experiences.  It’s   messy,  unpredictable,  and   notoriously  hard  to  measure. -SCOTT STEVENSON
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    Good  design  must  be  defined   by  appropriateness  to  

    audience  and  goals,  and  by  its   effectiveness,  not  by  its   adherence  to  Swiss  design  or   the  number  of  awards  it  wins. -Drew Davies OXIDE DESIGN
  8. 18.

    GOALS Donations Recruitment Retention Research Grants Championships MACRO Visit Registration

    Course Enrollment Academic Program Application MICRO Adviser Connection
  9. 20.

    METRICS Visit Registration Course Enrollment Academic Program Application Adviser Connection

    Chat  Initiated Time  to  Completion Registration  Started Correct  Courses? Found  via  Search  Engine?
  10. 26.

    Segment ≠  Faculty ≠  Staff ≠  Current  Student ≠  Alumni

    Is  Off-­‐Campus Is  a  New  Visitor Metric KPI ACADEMIC OPPORTUNITIES
  11. 27.

    Segment ≠  Faculty ≠  Staff ≠  Current  Student ≠  Alumni

    Is  Off-­‐Campus Is  a  New  Visitor Metric Academic  major  viewed KPI ACADEMIC OPPORTUNITIES
  12. 28.

    Segment ≠  Faculty ≠  Staff ≠  Current  Student ≠  Alumni

    Is  Off-­‐Campus Is  a  New  Visitor Metric Academic  major  viewed KPI 30% ACADEMIC OPPORTUNITIES
  13. 31.
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  17. 45.

    Segment Mobile  Phone New  User Out-­‐of-­‐State Senior  News Metric Complete

     calculator w/o  errors  in  less  than 45  seconds KPI SCHOLARSHIP ESTIMATION
  18. 46.

    Segment Mobile  Phone New  User Out-­‐of-­‐State Senior  News Metric Complete

     calculator w/o  errors  in  less  than 45  seconds KPI 60% SCHOLARSHIP ESTIMATION