Google Analytics and the Chancellor's 4 Rs

An exploration for campus departments on utilizing Google Analytics for tracking successes related to the Chancellor's goals of recruitment, retention, research and reputation at the University of Nebraska-Lincoln.

Transcript

1. GOOGLE ANALYTICS AND 4 4 R’S THE
2. Student increase 5,000 RECRUITMENT
3. Six-year graduation rate 70% RETENTION
4. Total research expenditures $300,000,000 $$$$ $$ $ $$ $ $$$$ $$ $ $$ $ $$$$ $$ $ $$ $
5. Nationally recognized faculty +200% RECOGNITION
6. WHERE’S YOUR SITE?
7. DEFINE goals
8. RECRUITMENT
9. Reputation
10. RETENTION
11. set your goals
13. Reports
14. Search Keywords
15. Branded Keywords Non-Branded Keywords Contain identifiable terms Generic terms for which you’re competing Reputation recruitment
16. B1G States
17. Target your audience recruitment
18. Landing Pages
19. Make a strong first impression recruitment
20. Social Sharing
21. Give users content worth sharing Reputation
22. Page Efficiency
23. Impression Usage Outcome
24. http://go.unl.edu/ysu Get
25. Visitor Acquisition
26. How many? Outcome
27. http://go.unl.edu/2za Get
28. advanced segmentation
29. B1G States http://go.unl.edu/68i Get
30. Current Students http://go.unl.edu/q2t Get
31. Seth Meranda seth@unl.edu smeranda