Google Analytics and the Chancellor's 4 Rs

Google Analytics and the Chancellor's 4 Rs

An exploration for campus departments on utilizing Google Analytics for tracking successes related to the Chancellor's goals of recruitment, retention, research and reputation at the University of Nebraska-Lincoln.

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Seth Meranda

April 23, 2012
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Transcript

  1. GOOGLE ANALYTICS AND 4 4 R’S THE

  2. Student increase 5,000 RECRUITMENT

  3. Six-year graduation rate 70% RETENTION

  4. Total research expenditures $300,000,000 $$$$ $$ $ $$ $ $$$$

    $$ $ $$ $ $$$$ $$ $ $$ $
  5. Nationally recognized faculty +200% RECOGNITION

  6. WHERE’S YOUR SITE?

  7. DEFINE goals

  8. RECRUITMENT

  9. Reputation

  10. RETENTION

  11. set your goals

  12. None
  13. Reports

  14. Search Keywords

  15. Branded Keywords Non-Branded Keywords Contain identifiable terms Generic terms for

    which you’re competing Reputation recruitment
  16. B1G States

  17. Target your audience recruitment

  18. Landing Pages

  19. Make a strong first impression recruitment

  20. Social Sharing

  21. Give users content worth sharing Reputation

  22. Page Efficiency

  23. Impression Usage Outcome

  24. http://go.unl.edu/ysu Get

  25. Visitor Acquisition

  26. How many? Outcome

  27. http://go.unl.edu/2za Get

  28. advanced segmentation

  29. B1G States http://go.unl.edu/68i Get

  30. Current Students http://go.unl.edu/q2t Get

  31. Seth Meranda seth@unl.edu smeranda