Designing Experiences for Indian Users

Transcript

1. Designing Experiences for
   Indian Users
   Soham Mondal
   http://bit.ly/design_for_india
   

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2. Soham Mondal
   Founder
   Triveous, Skyro
   Organizer, GDE
   Blrdroid
   Android/UX Consultant
   Enparadigm, Khoslalabs, Farmily
   

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3. Agenda
   - Characteristics of an Indian mobile user
   - Design Considerations
   - Constraints
   - Regional
   - Testing
   - Sources and Further Reading
   

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4. Indian Mobile User
   - Mobile phone is their first
   computing device
   - Lower end device
   - Flaky internet connection,
   limited wifi access
   - Prepaid not postpaid
   - Data is akin to currency
   - Apps are not updated
   - Speaks one of many languages
   IMAGE: DOREEN FIEDLER/PICTURE-ALLIANCE/DPA/AP IMAGES
   http://mashable.com/2016/08/19/india-internet-users-post-pc-era/#Kb.QCZZqz5qX
   

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5. Design Considerations
   When building for India
   

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6. Constraints Regional Testing
   

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7. Constraints Regional Testing
   

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8. Constraints Regional Testing
   

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9. Constraints Regional Testing
   

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10. Constraints
    

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11. Cost
    - Highest cost for connectivity
    - Data purchase behavior
    http://blog.jana.com/blog/2015/05/21/the-data-trap-affordable-smartphones-expensive-data
    

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12. Cost
    - Highest cost for connectivity
    - Data purchase behavior
    

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13. Cost
    - Highest cost for connectivity
    - Data purchase behavior
    Solution:
    - Transparency and Control
    - Show up front how much data
    you’re going to consume
    - Show options for changing
    consumption
    - Show options to wait for
    wifi/schedule download
    

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14. Compatibility
    - Lower end devices:
    - Low contrast
    - Low processing power,
    less memory,less
    storage space
    - Older versions of android
    - Broken
    

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15. Compatibility
    - Lower end devices:
    - Low contrast
    - Low processing power,
    less memory,less
    storage space
    - Older versions of android
    Solution:
    - Material design affordances,
    clearer farther apart
    - Android:
    - Lower apk size
    - SD card installs
    - Optimise battery
    - Use low end devices
    

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16. Connectivity
    - Not connected to the internet
    for the majority
    - Flaky, bad network connections
    

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17. Connectivity
    - Not connected to the internet
    for the majority
    - Flaky, bad network connections
    Solution:
    - Design for normal cases will not
    work
    - Design for India
    - Design for offline, make online
    an edge case
    - Test in airplane mode
    

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18. Connectivity
    - Not connected to the internet
    for the majority
    - Flaky, bad network connections
    Solution:
    - Design for normal cases will not
    work
    - Design for India
    - Design for offline, make online
    an edge case
    - Test in airplane mode
    

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21. Regional
    

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22. Culture
    - Not used to asking for
    information or “searching”
    - Gestures
    

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23. Culture
    - Not used to asking for
    information or “searching”
    - Gestures
    Solution:
    - Show what’s possible, give
    options, don’t wait for users to
    ask
    - Affordance
    

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24. Culture
    - Not used to asking for
    information or “searching”
    - Gestures
    Solution:
    - Show what’s possible, give
    options, don’t wait for users to
    ask
    - Affordance
    

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25. Content and
    Commerce
    - Languages
    - Try before you buy
    - Pricing
    

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26. Content and
    Commerce
    - Languages
    - Try before you buy
    - Pricing
    Solution:
    - Localize
    - Use local images
    - Short, simple, direct language,
    don’t use culture specific words
    - PWA, Android Instant apps
    - Have India specific pricing
    

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27. Testing
    

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28. Testing
    - Assumptions
    - Usability issues
    Solution:
    - Usability tests
    - Test with real user groups in real environments
    - Think aloud testing
    - Record and share with team for empathy and awareness
    - Make it part of process, budget for it
    - Do it very early, do if often
    https://asinthecity.com/2013/04/09/recording-mobile-device-usability-testing-sessions-guerrilla-style/
    

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29. https://asinthecity.com/2013/04/09/recording-mobile-device-usability-testing-sessions-guerrilla-style/
    

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30. Sources and Further Reading
    

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31. ধন বাদ | ध यवाद | Thank You
    Soham Mondal | @s0h4m
    http://bit.ly/design_for_india
    

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