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Designing Experiences for Indian Users

Designing Experiences for Indian Users

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Soham Mondal

June 02, 2017
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  1. Designing Experiences for Indian Users Soham Mondal http://bit.ly/design_for_india

  2. Soham Mondal Founder Triveous, Skyro Organizer, GDE Blrdroid Android/UX Consultant

    Enparadigm, Khoslalabs, Farmily
  3. Agenda - Characteristics of an Indian mobile user - Design

    Considerations - Constraints - Regional - Testing - Sources and Further Reading
  4. Indian Mobile User - Mobile phone is their first computing

    device - Lower end device - Flaky internet connection, limited wifi access - Prepaid not postpaid - Data is akin to currency - Apps are not updated - Speaks one of many languages IMAGE: DOREEN FIEDLER/PICTURE-ALLIANCE/DPA/AP IMAGES http://mashable.com/2016/08/19/india-internet-users-post-pc-era/#Kb.QCZZqz5qX
  5. Design Considerations When building for India

  6. Constraints Regional Testing

  7. Constraints Regional Testing

  8. Constraints Regional Testing

  9. Constraints Regional Testing

  10. Constraints

  11. Cost - Highest cost for connectivity - Data purchase behavior

    http://blog.jana.com/blog/2015/05/21/the-data-trap-affordable-smartphones-expensive-data
  12. Cost - Highest cost for connectivity - Data purchase behavior

  13. Cost - Highest cost for connectivity - Data purchase behavior

    Solution: - Transparency and Control - Show up front how much data you’re going to consume - Show options for changing consumption - Show options to wait for wifi/schedule download
  14. Compatibility - Lower end devices: - Low contrast - Low

    processing power, less memory,less storage space - Older versions of android - Broken
  15. Compatibility - Lower end devices: - Low contrast - Low

    processing power, less memory,less storage space - Older versions of android Solution: - Material design affordances, clearer farther apart - Android: - Lower apk size - SD card installs - Optimise battery - Use low end devices
  16. Connectivity - Not connected to the internet for the majority

    - Flaky, bad network connections
  17. Connectivity - Not connected to the internet for the majority

    - Flaky, bad network connections Solution: - Design for normal cases will not work - Design for India - Design for offline, make online an edge case - Test in airplane mode
  18. Connectivity - Not connected to the internet for the majority

    - Flaky, bad network connections Solution: - Design for normal cases will not work - Design for India - Design for offline, make online an edge case - Test in airplane mode
  19. None
  20. None
  21. Regional

  22. Culture - Not used to asking for information or “searching”

    - Gestures
  23. Culture - Not used to asking for information or “searching”

    - Gestures Solution: - Show what’s possible, give options, don’t wait for users to ask - Affordance
  24. Culture - Not used to asking for information or “searching”

    - Gestures Solution: - Show what’s possible, give options, don’t wait for users to ask - Affordance
  25. Content and Commerce - Languages - Try before you buy

    - Pricing
  26. Content and Commerce - Languages - Try before you buy

    - Pricing Solution: - Localize - Use local images - Short, simple, direct language, don’t use culture specific words - PWA, Android Instant apps - Have India specific pricing
  27. Testing

  28. Testing - Assumptions - Usability issues Solution: - Usability tests

    - Test with real user groups in real environments - Think aloud testing - Record and share with team for empathy and awareness - Make it part of process, budget for it - Do it very early, do if often https://asinthecity.com/2013/04/09/recording-mobile-device-usability-testing-sessions-guerrilla-style/
  29. https://asinthecity.com/2013/04/09/recording-mobile-device-usability-testing-sessions-guerrilla-style/

  30. Sources and Further Reading

  31. ধন বাদ | ध यवाद | Thank You Soham Mondal

    | @s0h4m http://bit.ly/design_for_india