Product Design Product Design vs UX Design 1 Mistakes/Design Process Product Design Mistakes Design Process at Triveous Understand Define Ideate Prototype Test and Validation 2 3 Summary Key Takeaways
Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m About
Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 50,000 women in 300,000 villages across India. IDEO, Novopay and Google AI Worked with IDEO on a design framework for new internet users. Worked with Novopay on multiple financial applications impacting millions of users across India.
market, ecosystem and your users Product Design Define and Solve design related problems across your entire product lifecycle Design Audits Get a high level overview of various design and product issues About
Feedback Cycle 02 Delay Validation of Assumptions and Risks 03 Measurement: Too little or too much 08 Not Understanding Why 01 Not Defining Assumptions and Risks 05 Not Understanding Stakeholders/ Market/ Ecosystem 06 Not Defining Users/Jobs- to-be-done/ Needs 04 Analysis: Not analysing data properly
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
you to understand what your users actually need and how the market is like - Good research informs your product, and the fact that it comes early in the design process will save you a lot of resources(time and money) down the road - Plus, with solid research, selling your ideas to stakeholders will be a lot easier. DETAILS Understand 01 Not Defining Assumptions and Risks 02 Delay Validation of Assumptions and Risks 05 Not Understanding Stakeholders/ Market/ Ecosystem 08 Not Understanding Why
- Who are your competitors? - Who are the important stakeholders? 01. Qualitative Research - What do users need? - What are their goals and aspirations? - What are the challenges users face? 02. Quantitative Research - How to confirm or reject certain hypotheses? - Statistical analysis of data 03. Understand
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
Not Understanding Stakeholders/ Market/ Ecosystem 08 Not Understanding Why 06 Not Defining Users/Jobs- to-be-done/ Needs 03 Measurement: Too little or too much 02 Delay Validation of Assumptions and Risks
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
the design space. Scamper Question problems through action verbs (“Substitute”, “Combine”, “Adapt”, “Modify”, “Put to another use”, “Eliminate”, “Reverse”) to produce solutions. Crowdstorming Target audiences generate and validate ideas through feedback (e.g., social media) to provide valuable solution insights. Crazy 8s Force people to come up with 8 ideas in 8 mins Mindmapping Use this graphical technique to connect ideas to problems’ major and minor qualities. Brainstorming Build good ideas from each other’s wild ideas, can be done individually or in groups
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
Feedback Cycle 02 Delay Validation of Assumptions and Risks 03 Measurement: Too little or too much 08 Not Understanding Why 01 Not Defining Assumptions and Risks 05 Not Understanding Stakeholders/ Market/ Ecosystem 06 Not Defining Users/Jobs- to-be-done/ Needs 04 Analysis: Not analysing data properly
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