Facebook introduced Native video services in mid-2014. They arrived without a squeak, and today remain mostly unrecognized by the majority of Facebook users (consumers).
However, some very clever technological changes have resulted in significant impact for marketeers.
So much so that last December the number of branded videos uploaded to Facebook exceeded the number shared to YouTube for the first time ever.
In May 2015, Social Bakers and Business Insider revealed startling research showing how brands are moving their video assets aways from YouTube to Facebook #ENGAGE2015.
I have been advocating this approach since October 2014, and launched a new wave of branded Social Ready Video services for this “new” generation of content.
This presentation was delivered 11-times between Jul 2-Aug 10 across Mexico, the US and Canada. I shared my thoughts with journalists from different media genres, associations, PR agencies, videographers, entrepreneurs and anyone and everyone who would listen.
The end result? This is hot, but the innovators in this field are not where they "should" be. And so, it takes some digging to find the next big trend.
Did I find it? Follow me on Instagram @stevekingindxb or Twitter @organikcoms and decide for yourself.